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Search Engine Optimisation (SEO) stories - Page 5
Nowadays, the main objective for every person or organisation owning a website is to appear as high as possible in search pages.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
85% of Australian eCommerce content found to be plagiarised
Wed, 28th Feb 2024
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digital transformation
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martech
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commerce systems
Australian AI-driven SEO solutions specialist, OptiDan, reveals alarming levels of duplicate and plagiarised content amongst eCommerce retailers in its comprehensive industry study.
Rising fraudulent ads on search engines prompt calls for vigilance
Thu, 15th Feb 2024
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malware
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martech
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risk & compliance
Rising instances of fraudulent software ads on search engines lead to heightened scrutiny and calls for user vigilance, warns cybersecurity firm Oxylabs.
AI tool FACTlix to detect fraudulent consumer reviews
Wed, 3rd Jan 2024
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saas
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data protection
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martech
FACTlix, aims to identify and combat fraudulent consumer reviews, a deceitful practice that has impacted 12% of ecommerce sales and misled countless consumers.
Generative AI's rapid adoption set to revolutionise various applications by end 2023
Thu, 14th Dec 2023
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martech
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social media
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productivity
Report predicts pivotal shift in GenAI adoption by 2023, revolutionising varied applications and driving unprecedented growth.
Australia predicts record Black Friday sales amidst economic challenges
Mon, 20th Nov 2023
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cx
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martech
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partner programmes
Australia prepares for its biggest ever Black Friday sales, with retailers' discount offers expected to surpass previous years, according to a study by Fiverr.
Detego launches a digital evidence analysis tool Analyse AI+
Thu, 13th Jul 2023
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paas
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martech
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iaas
The tool adds to Detego's central analytical platform and AI to empower investigators and accelerate the analysis of vital evidence.
Storyblok and Semrush team up to empower marketers and drive traffic
Thu, 29th Jun 2023
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martech
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partner programmes
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marketing
Storyblok partners with Semrush to offer an SEO solution embedded in its CMS, helping marketers tailor content and improve digital outcomes.
Exclusive: Filament drives MDF efficiencies for vendors and channel partners
Fri, 24th Mar 2023
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martech
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b2b marketing
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content creation
Filament's B2B-focused agency offering includes content marketing, search engine optimisation, digital advertising and website services.
Megantic mentorship program helps female eCommerce leaders
Tue, 7th Mar 2023
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martech
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e-commerce
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marketing
In celebration of International Women's Day, Megantic highlights its success in helping female eCommerce leaders with its program, Megantic Mentors, since 2021.
Megantic partners Deakin University to drive eCommerce
Fri, 17th Feb 2023
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martech
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e-commerce
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accelerator
Megantic partnership with Deakin will give Victorian businesses the upper hand in driving growth amidst an eCommerce renaissance.
AliExpress expands global market share with Similarweb technology
Fri, 7th Oct 2022
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martech
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e-commerce
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seo
AliExpress partners with Similarweb to expand global market share using technology to discover new referral traffic sources and evaluate performance.
Exclusive: UR Digital drives website traffic with enhanced SEO guidance
Wed, 5th Oct 2022
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martech
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partner programmes
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seo
Standard processes are slowly becoming less effective drivers of engagement, and this has led to a massive interest in SEO.
Sinclair ramps up for APAC boom with new leaders
Fri, 30th Sep 2022
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martech
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risk & compliance
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seo
Sinclair announces key leadership appointments for APAC growth. Philippa Lui is CFO, Carbo Yu as Regional Exec. Director, and Jessica Man as MD - Hong Kong.
Kaspersky uncovers new malicious malware NullMixer
Wed, 28th Sep 2022
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malware
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martech
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advanced persistent threat protection
Kaspersky researchers have uncovered a new malware stealing users credentials, address, credit card data, cryptocurrencies, and accounts.
Data overwhelm? Focus on your customer
Tue, 27th Sep 2022
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crm
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digital transformation
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cx
Google's customer experience score, known as Core Web Vitals, can boost your business. Here's what it measures and how to improve it.
Forget SEO; think trust and influence says digital marketing guru
Tue, 23rd Aug 2022
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martech
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marketing
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auditing
We chat with Australian digital marketing pioneer Ian Hopkinson about what lead him to create his own auditing tool.
Catchpoint releases open source, web testing suite
Fri, 3rd Jun 2022
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devops
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martech
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apm
It allows web developers, SEO managers and performance teams to run instant tests from various locations and receive a detailed performance audit.
Similarweb acquires SEO and rank tracking company Rank Ranger
Mon, 23rd May 2022
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martech
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marketing
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seo
Digital intelligence company Similarweb, which specialises in analysing web traffic, has acquired Rank Ranger, a market leader in SEO and rank tracking.
Sharp increase in phishing as cybercriminals leverage SEO to lure victims
Tue, 10th May 2022
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malware
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phishing
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martech
Cybercriminals are using social engineering techniques and Trojan families to target victims more effectively, reveals Netskope's latest report.
Fastly named Customers' Choice for WAAP four years in a row
Thu, 24th Mar 2022
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martech
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seo
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web applications
Fastly has announced it was named a March 2022 Gartner Peer Insights Customer's Choice for Web Application and API Protection for the fourth consecutive year.