Search Engine Optimisation (SEO) stories - Page 1
Nowadays, the main objective for every person or organisation owning a website is to appear as high as possible in search pages.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
Jellyfish names Maria Africa to lead ANZ paid media
Today
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seo
Jellyfish names Maria Africa senior director of paid media for Australia and New Zealand as it accelerates AI-driven marketing growth.
What holiday trading strength means for modern retail cyber readiness
2 days ago
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seo
Cyber Weekend spending of AUD $6.8 billion shows retail’s strength, but AI-powered scams mean cyber readiness is now a peak-season necessity.
AI to redefine eCommerce discovery, emotion & subs by 2026
Last week
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seo
AI is set to reshape eCommerce by 2026, powering discovery, emotional journeys and flexible subscriptions built on cleaner product data.
Demand Spring & Brandlight partner on AI search visibility
Last week
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seo
The two firms launch a joint AI search visibility service to help B2B brands shape how LLMs describe and surface them as people switch away from search engines.
Beyond the hype: The future of AI communications
Last week
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seo
As AI reshapes communications, experts say human storytelling and clear brand narratives will define who thrives in the coming years.
Australia youth social media ban reshapes brand risk
Last week
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seo
Australia’s youth social media ban forces brands and cyber experts to rethink risk, digital literacy and how they reach young audiences.
Brightcove unveils AI translation, metadata & live video tools
This month
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seo
Brightcove launches AI-driven translation, metadata and live-stream tools to boost video localisation, captioning, and 4K streaming quality.
eCommerce platforms face AI-powered cyber threats for 2025 season
Last month
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seo
eCommerce platforms face rising AI-driven cyber threats ahead of 2025 holidays as attackers exploit vulnerabilities and stolen credentials for fraud.
AI search Is redefining retail performance and the future of work. Most retailers are not ready
Last month
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seo
AI-powered search is transforming retail, but 85% of Australian retailers are unprepared, risking visibility and growth as AI reshapes online shopping by 2026.
Search and you shall find: How to optimise your content for AI
Last month
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seo
AI is transforming search, urging companies to optimise content for AI alongside SEO to capture growing referral traffic from generative AI tools like ChatGPT.
Visibility in the age of AI: How to make your brand appear in AI search
Last month
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seo
In the AI era, brand visibility hinges on a consistent digital footprint and trusted mentions, reshaping marketing into a strategic investment for lasting influence.
From searchable to AI-Visible: The next frontier of personal branding
Last month
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seo
AI assistants now shape personal brands by interpreting online presence, making consistent, quality content vital for founders to build trust and opportunities.
SEO Isn’t Dead: How GEO and the new dual-engine model will shape brand success in 2026
Last month
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seo
SEO is evolving in 2026 with Generative Engine Optimisation (GEO), merging to boost digital authority and shape brand discovery in an AI-driven world.
Australian retailers warned on AI search as duplication soars
Last month
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seo
Analysis shows 85% of Australian online retailers' product pages underperform in search, with 49% product description duplication hindering AI-driven discovery.
AI & retail media are set to transform UK shopping by 2026
Last month
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seo
By 2026, AI and advanced retail media will revolutionise UK shopping, with brands like John Lewis and Ocado leading a shift towards smarter, personalised consumer engagement.
Australians spend 41 hours weekly online as digital ad spend surges
Last month
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seo
Australians spend 41 hours weekly online, with digital ad spend surging to USD $20.7 billion, driven by social media and influencer marketing growth.
Amplitude launches AI Visibility to boost brands in AI search
Thu, 30th Oct 2025
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seo
Amplitude unveils AI Visibility, enabling marketers to track and boost their brand presence in AI-driven searches on platforms like ChatGPT and Claude.
Brandi AI launches programme to boost agency visibility in AI
Fri, 24th Oct 2025
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seo
Brandi AI launches a global programme helping agencies boost client brand visibility in AI-generated content through advanced analytics and GEO services.
Brandi AI unveils platform to boost brand presence in AI results
Wed, 8th Oct 2025
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seo
Brandi AI has launched a platform to help brands enhance visibility in AI-generated answers, reshaping digital marketing for the AI-driven buyer journey.
AZK Media unveils AI search-focused PR solution for B2B tech
Thu, 2nd Oct 2025
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seo
AZK Media launches a PR solution tailored for B2B tech firms to boost visibility in AI-driven search by focusing on third-party endorsements over traditional SEO.