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Search Engine Optimisation (SEO) stories - Page 4
Nowadays, the main objective for every person or organisation owning a website is to appear as high as possible in search pages.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
Commerce Team & Block & Tam form strategic partnership
Fri, 31st Jan 2025
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martech
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commerce systems
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e-commerce
The Commerce Team Global and Block and Tam have formed a strategic partnership to enhance online growth for retailers, merging ecommerce and digital marketing expertise.
Searchspring reports 55% surge in 2024 Black Friday sales
Mon, 30th Dec 2024
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data analytics
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cx
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martech
Searchspring reports a staggering 11 billion search requests processed in November, with 1.75 million per minute on Black Friday, marking a 55% rise year-on-year.
Jac+Jack reports 19% ecommerce growth via Pattern partnership
Fri, 13th Dec 2024
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crm
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cx
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martech
Jac+Jack has reported a 19% revenue growth in ecommerce after partnering with Pattern, shifting focus to conversion-driven marketing strategies.
Megantic earns eight nominations at APAC Search Awards 2025
Thu, 21st Nov 2024
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martech
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e-commerce
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marketing
Megantic has earned eight nominations at the APAC Search Awards 2025, recognising its strong performance in eCommerce SEO campaigns.
Jaywing bolsters digital PR team with key new appointments
Wed, 20th Nov 2024
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martech
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marketing
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b2b
Jaywing has appointed Rob Hilborn as Senior SEO Director and Harriet Dawson as Digital PR Specialist to enhance its Digital PR services amid rising demand.
AI to transform B2B marketing strategies in 2025
Mon, 18th Nov 2024
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cx
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martech
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partner programmes
In 2025, AI is set to revolutionise B2B marketing, driving strategic planning and customer engagement, says Marketing Eye's Anna D'Souza.
Suzanne Grae selects Tug Sydney for SEO & paid media
Mon, 28th Oct 2024
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cx
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martech
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e-commerce
Digital marketing agency Tug Sydney has been appointed by Suzanne Grae to enhance the retailer's SEO and paid media efforts across Australia.
Three reasons why domains are a secret weapon for Aussie businesses
Wed, 9th Oct 2024
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martech
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partner programmes
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physical security
In an increasingly digital world, Australian businesses must recognise the power of memorable domain names to enhance brand presence and improve security.
Impressive launches Skailed to automate SEO landing pages
Wed, 9th Oct 2024
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devops
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data analytics
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martech
Impressive has unveiled Skailed, an innovative SEO tool that automates the creation of SEO-optimised landing pages, enhancing eCommerce performance.
CortexClick debuts AI platform for developer-focused content
Thu, 26th Sep 2024
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saas
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martech
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software development
CortexClick unveils an AI-driven content generation platform tailored for developer tools, cloud, and enterprise SaaS firms, promising high-quality output at scale.
Impressive redefines marketing model, wins new clients
Thu, 25th Jul 2024
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martech
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marketing
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digital strategy
Amid tech disruption and economic pressures, Melbourne-based Impressive attracts key clients by ditching traditional agency models.
Hexaware launches AI app for eCommerce product descriptions
Mon, 15th Jul 2024
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digital transformation
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cx
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martech
Hexaware's new Gen AI App, now available on AWS Marketplace, helps eCommerce retailers automate product descriptions and boost customer engagement through AI.
Megantic wins three major awards at Global Agency Awards
Wed, 19th Jun 2024
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martech
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deakin university
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seo
Megantic triumphed at the Global Agency Awards, winning Best Agency Culture, Best eCommerce Agency, and Best SEO Agency, underscoring its dedication to excellence.
Epicor buys KYKLO to enhance AI-driven ERP & digital sales
Thu, 13th Jun 2024
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martech
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erp
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api
Epicor acquires KYKLO to boost its AI-driven ERP vision, enabling manufacturers, distributors, and retailers to offer enhanced digital experiences and drive growth.
AI in Commerce: Why retailers need to beware
Tue, 11th Jun 2024
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cx
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martech
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advanced persistent threat protection
Retailers must tread cautiously with AI technology, where data quality and ethical use are critical for truly beneficial outcomes.
NP Digital acquires SearchGuru to bolster APAC market presence
Wed, 5th Jun 2024
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martech
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marketing
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dhl
NP Digital is set to acquire SearchGuru, boosting its APAC presence and enhancing service offerings. This move adds 120 marketers to NP's 270-strong team.
Global AML expenditure by non-financial sectors to surge 170%
Wed, 22nd May 2024
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martech
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risk & compliance
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social media
Global spend on Anti-Money Laundering systems by non-financial entities is set to soar 170%, reaching $6.3 billion by 2028, driven by stricter regulations.
Australian digital habits dissected in new Global Digital Report
Tue, 7th May 2024
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martech
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social media
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online gambling
Meltwater and We Are Social's report reveals trends in Australian digital usage, including rising concerns over privacy, increased paid digital content consumption, and declining social media use.
The rising threat of search engine ad abuse
Thu, 11th Apr 2024
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malware
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phishing
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martech
Search engine ad infrastructure is increasingly being exploited by cyber criminals for phishing scams, posing a growing threat to global internet users and firms, a BlueVoyant report reveals.
NP Digital expands APAC presence & appoints new regional leaders
Wed, 20th Mar 2024
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martech
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marketing
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seo
Performance marketing leader NP Digital bolsters its APAC presence with several strategic hires, including Kris Casey as SEO APAC Lead, enhancing the firm's digital prowess and regional footprint.