Search Engine Optimisation (SEO) stories - Page 3
Nowadays, the main objective for every person or organisation owning a website is to appear as high as possible in search pages.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
Stop burning money on manual marketing tasks
Tue, 17th Feb 2026
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devops
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data analytics
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digital transformation
Stop wasting budget on grunt work: use agentic automation to handle competitor intel, reporting, SEO and lead routing so marketers drive revenue.
BADIIS malware hijacks IIS servers for covert SEO fraud
Fri, 13th Feb 2026
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malware
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firewalls
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network security
BADIIS malware is hijacking over 1,800 IIS servers worldwide, quietly boosting illicit gambling and crypto phishing sites via poisoned SEO.
Clarity unveils Surfacd to track B2B brands in AI search
Thu, 12th Feb 2026
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cx
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martech
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genai
Clarity launches Surfacd, a tool tracking how B2B brands are portrayed across AI search and assistants such as ChatGPT and Perplexity.
Agencies embrace AI to boost efficiency but fear 'slop'
Fri, 6th Feb 2026
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digital transformation
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martech
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commerce systems
Agencies rush to adopt AI to boost efficiency and margins by 2026, yet many fear churning out low-quality 'slop' that could erode trust.
Umbraco debuts Compose for GraphQL-first data integration
Thu, 5th Feb 2026
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saas
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digital transformation
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ecm
Umbraco launches Compose, a GraphQL-first SaaS to standardise data flows across composable digital experience and eCommerce stacks.
Genstore unveils AI agents to run online shops end-to-end
Thu, 5th Feb 2026
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data analytics
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martech
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cdp
Genstore launches AI-driven eCommerce platform promising end-to-end shop automation, after beta users processed USD $2.3 million in sales.
FOMO.ai unveils Hello Gordon for AI-led interviews
Fri, 30th Jan 2026
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saas
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martech
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rpa
FOMO.ai has launched Hello Gordon, a voice-led AI interview tool that turns expert conversations into multi-format, search-ready content.
NP Digital Australia posts record H2 growth on AI shift
Thu, 29th Jan 2026
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fintech
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martech
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cdp
NP Digital Australia posts record H2 2025 growth, winning 22 clients and lifting revenue over 25% on the back of an AI-first strategy.
AI reshapes banks' role in Asia Pacific financial wellness
Thu, 22nd Jan 2026
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fintech
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cx
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martech
Most APAC banks are failing to meet customers' financial wellness needs, an Adobe index finds, leaving a trust gap ripe for fintechs.
Verde Digital hires Chloe Steele as new SEO Manager
Thu, 22nd Jan 2026
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martech
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e-commerce
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marketing
Verde Digital has hired former PrettyLittleThing specialist Chloe Steele as SEO Manager to bolster fashion and eCommerce search expertise.
Cloudflare buys Astro framework, pledges open future
Tue, 20th Jan 2026
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edge computing
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martech
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multi-cloud
Cloudflare snaps up the Astro web framework, vowing to keep it open source while tying it closer to its performance and developer platform.
Forrester warns on 2026 tech budgets amid AI shifts
Wed, 14th Jan 2026
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uc
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semiconductors
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data analytics
Forrester flags cooler optimism for 2026 tech budgets as leaders juggle AI-driven investment plans with rising geopolitical and cyber risks.
Yext predicts AI will redefine online discovery by 2026
Tue, 13th Jan 2026
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digital transformation
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cx
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martech
Yext predicts AI will overhaul online discovery by 2026, as trust in AI search grows and brands race to be chosen by algorithms.
Silver Fox APT & PowerG flaws expose key security risks
Tue, 13th Jan 2026
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uc
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encryption
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iot security
NCC Group links Silver Fox's false-flag malware campaigns to ValleyRAT and uncovers critical PowerG flaws that can fully compromise alarms.
CEEK warns brands: win machine trust or vanish by 2026
Mon, 12th Jan 2026
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devops
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digital transformation
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cx
Brands must build “machine trust” by 2026 or risk vanishing from AI-led discovery as CEEK warns creativity alone will no longer secure visibility.
Agentic AI poised to transform cyber defence & search
Sat, 10th Jan 2026
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digital transformation
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cx
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martech
Agentic AI is set to move from hype to frontline tool by 2026, autonomously steering cyber defence workflows and search-led marketing.
Semify buys Dragon Metrics to boost global AI SEO reach
Thu, 8th Jan 2026
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martech
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cdp
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google
US-based Semify has bought Hong Kong's Dragon Metrics to expand its global AI-led SEO and reporting services across non-Google markets.
Chinese hackers fake Teams downloads in false flag ploy
Thu, 18th Dec 2025
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malware
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uc
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martech
Chinese state-backed hackers mimic Microsoft Teams downloads in a false flag campaign to infect Chinese speakers and blame Russian actors.
Jellyfish names Maria Africa to lead ANZ paid media
Wed, 17th Dec 2025
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data analytics
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martech
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cdp
Jellyfish names Maria Africa senior director of paid media for Australia and New Zealand as it accelerates AI-driven marketing growth.
What holiday trading strength means for modern retail cyber readiness
Mon, 15th Dec 2025
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data protection
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cx
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phishing
Cyber Weekend spending of AUD $6.8 billion shows retail's strength, but AI-powered scams mean cyber readiness is now a peak-season necessity.