.webp)
.webp)
Search Engine Optimisation (SEO) stories - Page 3
Nowadays, the main objective for every person or organisation owning a website is to appear as high as possible in search pages.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
Amplitude launches AI Visibility to boost brands in AI search
Thu, 30th Oct 2025
#
data analytics
#
martech
#
partner programmes
Amplitude unveils AI Visibility, enabling marketers to track and boost their brand presence in AI-driven searches on platforms like ChatGPT and Claude.
Brandi AI launches programme to boost agency visibility in AI
Fri, 24th Oct 2025
#
martech
#
genai
#
llms
Brandi AI launches a global programme helping agencies boost client brand visibility in AI-generated content through advanced analytics and GEO services.
Brandi AI unveils platform to boost brand presence in AI results
Wed, 8th Oct 2025
#
martech
#
marketing
#
content creation
Brandi AI has launched a platform to help brands enhance visibility in AI-generated answers, reshaping digital marketing for the AI-driven buyer journey.
AZK Media unveils AI search-focused PR solution for B2B tech
Thu, 2nd Oct 2025
#
martech
#
partner programmes
#
ai
AZK Media launches a PR solution tailored for B2B tech firms to boost visibility in AI-driven search by focusing on third-party endorsements over traditional SEO.
Dr. Bronner's boosts Australian sales by 55% after Amazon refresh
Tue, 12th Aug 2025
#
cx
#
martech
#
e-commerce
Dr. Bronner's monthly Amazon sales in Australia surged by 55% after Pattern revamped its storefront, boosting revenue and customer engagement.
AI-driven phishing & quishing attacks surge in Netcraft report
Thu, 7th Aug 2025
#
martech
#
advanced persistent threat protection
#
llms
Netcraft reports a surge in AI-driven phishing, quishing, and brand impersonation attacks, pushing firms to boost cyber defences before 2025.
Optimizely unveils CMS features to boost AI search visibility
Wed, 30th Jul 2025
#
ecm
#
martech
#
genai
Optimizely launches new CMS features to boost AI search visibility, helping businesses adapt content for the rise of generative engine optimisation and AI-driven search.
Goodbye SEO, hello GEO: How AI is reshaping brand discovery
Mon, 14th Jul 2025
#
cx
#
martech
#
partner programmes
As AI-powered language models replace traditional search, brands must master generative engine optimisation to stay visible and competitive in discovery.
Five key trends reshaping eCommerce marketing for 2025 revealed
Thu, 3rd Jul 2025
#
data analytics
#
cx
#
martech
Ecommerce marketing is set to evolve in 2025 with five key trends, including AI personalisation, mobile commerce, social media sales, data-driven automation, and SEO advances.
Agentic AI drives retail shift from legacy systems to smart commerce
Thu, 3rd Jul 2025
#
devops
#
ecm
#
cx
Retailers are adopting agentic AI to overcome outdated systems, enabling smarter, faster eCommerce that meets modern consumer demands for personalised digital experiences.
Onlyfans models need PR people too, the latest move
Wed, 2nd Jul 2025
#
martech
#
ai
#
marketing
Million Billion Media teams up with Xentrik to launch an AI-driven campaign enhancing PR and marketing for OnlyFans content creators and influencers.
AI search transforms brand visibility, making trust essential
Fri, 6th Jun 2025
#
martech
#
genai
#
llms
As AI reshapes search, firms can boost visibility on ChatGPT and other LLMs by building authoritative content and engaging trusted journalists.
Trends from HumAIn 2025 — And what the new AI normal means for brands
Wed, 4th Jun 2025
#
martech
#
partner programmes
#
genai
At humAIn 2025, experts reveal AI is reshaping creativity, search, and work, urging brands to blend human insight with machine intelligence for success.
Fake CAPTCHA scam targets 2,353 WordPress sites, warns CyberCX
Tue, 3rd Jun 2025
#
malware
#
martech
#
advanced persistent threat protection
CyberCX warns 2,353 WordPress sites, including 82 in Australia and New Zealand, have been targeted by the DarkEngine fake CAPTCHA scam spreading malware.
Global survey finds marketers see gTLDs as branding boost
Wed, 21st May 2025
#
martech
#
partner programmes
#
data privacy
A global ICANN survey finds most marketing leaders see strong branding potential in gTLDs, though awareness and cost barriers remain ahead of 2026 application round.
AI speeds up SEO for eCommerce brands facing new challenges
Thu, 15th May 2025
#
martech
#
commerce systems
#
supply chain
AI technology accelerates SEO for eCommerce brands, cutting product page update times from weeks to hours while improving search alignment and conversions.
Hotwire launches AI-powered Spark tool & global AI Lab
Wed, 23rd Apr 2025
#
martech
#
ai
#
agentic ai
Hotwire Global launches Hotwire Spark, an AI tool to boost brand visibility on AI search platforms alongside a new global AI Innovation Lab.
OneShot.ai unveils Execution OS to unite AI & human sales teams
Wed, 23rd Apr 2025
#
saas
#
crm
#
martech
OneShot.ai has launched Execution OS, a platform combining AI with human expertise to improve sales and marketing go-to-market strategies.
Google's AI push prompts Aussie firms to boost visibility
Tue, 25th Mar 2025
#
cx
#
martech
#
ai
Google's AI advancements are reshaping how Australian small businesses must optimise their online presence to stay competitive and ensure visibility.
Localsearch unveils new digital tools for small businesses
Sun, 16th Mar 2025
#
digital transformation
#
cx
#
martech
Localsearch has unveiled three new digital marketing tools for small businesses in Australia, starting from AUD $149, to enhance their online presence amid evolving digital trends.