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Search Engine Optimisation (SEO) stories - Page 2
Nowadays, the main objective for every person or organisation owning a website is to appear as high as possible in search pages.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
NP Digital Australia posts record H2 growth on AI shift
Thu, 29th Jan 2026
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fintech
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martech
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cdp
NP Digital Australia posts record H2 2025 growth, winning 22 clients and lifting revenue over 25% on the back of an AI-first strategy.
AI reshapes banks' role in Asia Pacific financial wellness
Thu, 22nd Jan 2026
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fintech
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cx
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martech
Most APAC banks are failing to meet customers' financial wellness needs, an Adobe index finds, leaving a trust gap ripe for fintechs.
Verde Digital hires Chloe Steele as new SEO Manager
Thu, 22nd Jan 2026
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martech
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e-commerce
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marketing
Verde Digital has hired former PrettyLittleThing specialist Chloe Steele as SEO Manager to bolster fashion and eCommerce search expertise.
Cloudflare buys Astro framework, pledges open future
Tue, 20th Jan 2026
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edge computing
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martech
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multi-cloud
Cloudflare snaps up the Astro web framework, vowing to keep it open source while tying it closer to its performance and developer platform.
Forrester warns on 2026 tech budgets amid AI shifts
Wed, 14th Jan 2026
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uc
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semiconductors
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data analytics
Forrester flags cooler optimism for 2026 tech budgets as leaders juggle AI-driven investment plans with rising geopolitical and cyber risks.
Yext predicts AI will redefine online discovery by 2026
Tue, 13th Jan 2026
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digital transformation
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cx
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martech
Yext predicts AI will overhaul online discovery by 2026, as trust in AI search grows and brands race to be chosen by algorithms.
Silver Fox APT & PowerG flaws expose key security risks
Tue, 13th Jan 2026
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uc
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encryption
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iot security
NCC Group links Silver Fox's false-flag malware campaigns to ValleyRAT and uncovers critical PowerG flaws that can fully compromise alarms.
CEEK warns brands: win machine trust or vanish by 2026
Mon, 12th Jan 2026
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devops
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digital transformation
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cx
Brands must build “machine trust” by 2026 or risk vanishing from AI-led discovery as CEEK warns creativity alone will no longer secure visibility.
Agentic AI poised to transform cyber defence & search
Sat, 10th Jan 2026
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digital transformation
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cx
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martech
Agentic AI is set to move from hype to frontline tool by 2026, autonomously steering cyber defence workflows and search-led marketing.
Semify buys Dragon Metrics to boost global AI SEO reach
Thu, 8th Jan 2026
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martech
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cdp
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google
US-based Semify has bought Hong Kong's Dragon Metrics to expand its global AI-led SEO and reporting services across non-Google markets.
Chinese hackers fake Teams downloads in false flag ploy
Thu, 18th Dec 2025
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malware
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uc
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martech
Chinese state-backed hackers mimic Microsoft Teams downloads in a false flag campaign to infect Chinese speakers and blame Russian actors.
Jellyfish names Maria Africa to lead ANZ paid media
Wed, 17th Dec 2025
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data analytics
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martech
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cdp
Jellyfish names Maria Africa senior director of paid media for Australia and New Zealand as it accelerates AI-driven marketing growth.
What holiday trading strength means for modern retail cyber readiness
Mon, 15th Dec 2025
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data protection
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cx
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phishing
Cyber Weekend spending of AUD $6.8 billion shows retail's strength, but AI-powered scams mean cyber readiness is now a peak-season necessity.
AI to redefine eCommerce discovery, emotion & subs by 2026
Fri, 12th Dec 2025
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digital transformation
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cx
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martech
AI is set to reshape eCommerce by 2026, powering discovery, emotional journeys and flexible subscriptions built on cleaner product data.
Beyond the hype: The future of AI communications
Thu, 11th Dec 2025
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cx
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martech
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genai
As AI reshapes communications, experts say human storytelling and clear brand narratives will define who thrives in the coming years.
Australia youth social media ban reshapes brand risk
Wed, 10th Dec 2025
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data protection
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cx
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phishing
Australia's youth social media ban forces brands and cyber experts to rethink risk, digital literacy and how they reach young audiences.
Brightcove unveils AI translation, metadata & live video tools
Wed, 3rd Dec 2025
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martech
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ai
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brightcove
Brightcove launches AI-driven translation, metadata and live-stream tools to boost video localisation, captioning, and 4K streaming quality.
eCommerce platforms face AI-powered cyber threats for 2025 season
Wed, 26th Nov 2025
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vpns
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mfa
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crypto
eCommerce platforms face rising AI-driven cyber threats ahead of 2025 holidays as attackers exploit vulnerabilities and stolen credentials for fraud.
AI search Is redefining retail performance and the future of work. Most retailers are not ready
Sat, 22nd Nov 2025
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digital transformation
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cx
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martech
AI-powered search is transforming retail, but 85% of Australian retailers are unprepared, risking visibility and growth as AI reshapes online shopping by 2026.
Search and you shall find: How to optimise your content for AI
Sat, 22nd Nov 2025
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martech
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genai
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llms
AI is transforming search, urging companies to optimise content for AI alongside SEO to capture growing referral traffic from generative AI tools like ChatGPT.