Search Engine Optimisation (SEO) stories - Page 2
Nowadays, the main objective for every person or organisation owning a website is to appear as high as possible in search pages.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
Adapting to change: How SEO specialists can leverage Google's generative AI update
Last month
#
digital transformation
#
martech
#
genai
Google's generative AI update pushes SEO into a new era, forcing specialists to prioritise intent, E-E-A-T and NLP over rankings alone.
Study finds AI models develop distinct citation habits
Last month
#
martech
#
genai
#
llms
New research suggests leading AI models each develop distinct 'information personalities', favouring different sources in their cited answers.
The pros and cons of AI in content generation: all you need to know
Last month
#
digital transformation
#
martech
#
personalisation
AI is reshaping content creation, boosting speed and scale while raising urgent concerns over quality, authenticity and reader trust.
Pattern launches tools to boost brands' AI visibility
Last month
#
martech
#
commerce systems
#
genai
Pattern debuts LLM Access Audit and GEO Scorecard in Australia to help brands track and optimise visibility across generative AI tools.
Why brand visibility is the most critical metric in today's AI-driven world
Last month
#
crm
#
digital transformation
#
cx
As AI transforms search, traditional marketing metrics lose clout, making always-on brand visibility the new make-or-break advantage.
The new world of GEO - are you ready?
Last month
#
martech
#
ai
#
b2b
Search is shifting from clicks to citations, and brands that still rely on old SEO alone risk losing visibility where B2B buyers now decide.
The Golden Triangle of marketing in the AI era
Last month
#
digital transformation
#
martech
#
partner programmes
As AI reshapes search, B2B brands must fuse thought leadership, media clout and GEO to stay visible, trusted and cited in summaries.
saas.group tops USD $100m ARR as AI drives next phase
Last month
#
saas
#
martech
#
erp
saas.group surpasses USD $100m ARR as it doubles down on AI-led upgrades and fresh acquisitions across its 25-plus software brands.
Why technical foundation is critical for Generative Engine Optimisation (GEO) success
Last month
#
martech
#
genai
#
llms
Strong GEO technical foundations now decide if AI engines even see your brand, turning structured data into future B2B revenue.
BrightEdge unveils AI tools to track search visibility
Last month
#
data analytics
#
cx
#
martech
BrightEdge launches AI tools to show brands how they appear in generative search answers and how AI agents crawl and interpret their sites.
Generate Summit unveils 2026 B2B marketer keynotes
Last month
#
martech
#
llms
#
marketing
Generate Summit names first 2026 keynotes for its Sydney B2B marketer conference, promising hands-on sessions and a strict no-selling rule.
B2B marketers struggle to manage brand visibility in AI
Last month
#
digital transformation
#
cx
#
martech
B2B marketers say AI answer engines are reshaping buyer journeys, yet 81% admit brand visibility and positioning in AI remain a blind spot.
Five red flags that suggest your AI content is actually hurting your rankings
Last month
#
data analytics
#
martech
#
genai
Unedited AI content could soon tank your Google rankings; here are five warning signs your pages are hurting rather than helping.
Google AI more negative than ChatGPT for brand reputation
Last month
#
cx
#
martech
#
risk & compliance
AI search tools cast brands in starkly different lights, with Google skewing early negative and ChatGPT souring sentiment near purchase.
The beautiful chaos of parenthood is SEO's secret sauce
Last month
#
martech
#
hybrid & remote work
#
marketing
Amid the beautiful chaos of parenthood, an SEO leader reveals why empathy and flexible work are now digital marketing's sharpest edge.
Q4 upgrades IR sites to boost visibility in AI search
Last month
#
saas
#
digital transformation
#
fintech
Q4 adds AI-focused optimisation to investor relations sites, helping listed firms surface verified disclosures in answer engines like ChatGPT.
AI is rewriting the B2B marketing playbook for CIOs, CTOs & CMOS
Thu, 26th Feb 2026
#
data analytics
#
digital transformation
#
martech
AI assistants are reshaping B2B discovery, forcing CIOs, CTOs and CMOs to rebuild content for zero‑click, conversational buying journeys.
ANZ marketers turn to AI as customer expectations soar
Thu, 26th Feb 2026
#
digital transformation
#
cx
#
martech
ANZ marketers embrace AI to meet soaring demands for real-time, two-way customer conversations, but patchy data and generic campaigns hold them back.
Conductor AI tools embedded in Acquia CMS workflows
Wed, 25th Feb 2026
#
ecm
#
martech
#
partner programmes
Conductor's AI content tools will be embedded directly into Acquia CMS, moving optimisation into the authoring workflow for enterprise teams.
Sefiani unveils Surfacd to track brands in AI search
Tue, 17th Feb 2026
#
digital transformation
#
martech
#
genai
Sefiani launches Surfacd, a tool that lets brands track and optimise how AI search engines present them versus rivals across key queries.