Marketing Automation stories - Page 9
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
Litera invests in Postilize to boost AI-driven legal business tools
Fri, 8th Aug 2025
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data analytics
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martech
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personalisation
Litera invests in Postilize to launch AI-driven tools that help law firms proactively manage client relationships and uncover new business opportunities.
The agentic AI revolution: Experts explain key business trends
Wed, 6th Aug 2025
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data analytics
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cx
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martech
Agentic AI is transforming business with smarter virtual assistants and personalised marketing, reshaping customer experience and operational workflows globally.
Frontier Media AI appoints Matt Hunt CEO & launches AI platform
Wed, 6th Aug 2025
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martech
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cdp
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ai
Frontier Media AI names Matt Hunt CEO and unveils Frontier OS, an AI-driven platform automating marketing to boost agency-client results.
NP Digital Australia reports record H1 2025 with AI investment
Wed, 6th Aug 2025
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data analytics
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digital transformation
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fintech
NP Digital Australia achieved a record H1 2025, onboarding eight new clients and boosting AI, analytics, and creative marketing capabilities nationwide.
AI Appreciation Day: What it means for the future of customer engagement
Mon, 14th Jul 2025
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crm
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data analytics
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cx
AI innovations are transforming customer engagement by unifying fragmented data and enabling real-time personalisation for enhanced experiences.
AI Appreciation Day: Experts discuss business operations and transformation
Mon, 14th Jul 2025
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data analytics
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digital transformation
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cx
Experts highlight how asset-centric firms must adopt AI carefully using a Walk, Jog, Run approach to integrate transformation and governance effectively.
James Zipeure appointed Group CEO to boost Mortar AI global growth
Mon, 14th Jul 2025
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digital transformation
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martech
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partner programmes
James Zipeure appointed Group CEO of Mortar AI to spearhead global growth and launch new Marketing Mix Modelling tool across US, UK and Asia.
Exclusive: How Prudential is using AI for faster, smarter content creation
Wed, 9th Jul 2025
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digital transformation
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cx
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martech
Prudential harnesses AI to speed up content creation by 70%, blending modern tech with brand ethics to engage customers more effectively.
Shirofune unlocks predicted LTV & new customer metrics for Amazon Ads
Tue, 8th Jul 2025
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data analytics
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martech
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cdp
Shirofune's new integration with Amazon Marketing Cloud adds predicted LTV and new customer metrics, helping advertisers optimise Amazon Ads for long-term value.
Turtl launches Hatch AI to boost B2B marketing efficiency & ROI
Fri, 4th Jul 2025
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martech
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partner programmes
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cdp
Turtl unveils Hatch AI, a tool designed to help B2B marketers speed content creation and link it directly to revenue and pipeline goals.
Optus names BRX sole production agency & unveils new lineup
Fri, 4th Jul 2025
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martech
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partner programmes
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cdp
Optus has appointed BRX as its sole production agency, streamlining its marketing efforts alongside new creative and media partners Droga5 and Accenture Song Media.
Five key trends reshaping eCommerce marketing for 2025 revealed
Thu, 3rd Jul 2025
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data analytics
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cx
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martech
Ecommerce marketing is set to evolve in 2025 with five key trends, including AI personalisation, mobile commerce, social media sales, data-driven automation, and SEO advances.
NTT DATA launches EPAS service to boost Salesforce Agentforce AI
Thu, 26th Jun 2025
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digital transformation
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martech
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ai security
NTT DATA launches a new EPAS service to enhance adoption of Salesforce's Agentforce, enabling enterprises to deploy autonomous AI agents alongside human teams.
HubSpot on navigating exponential change in the age of AI
Tue, 24th Jun 2025
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devops
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digital transformation
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fintech
At HubSpot's GROW ANZ event, VP Scott Brinker urged marketers to harness AI and agility to stay ahead amidst a surge to 15,000 marketing tech solutions by 2025.
Adobe debuts AI tools for large-scale customer experience
Tue, 17th Jun 2025
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cx
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martech
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cdp
Adobe launches AI-powered tools for Customer Experience Orchestration, enabling businesses to deliver personalised, scalable marketing across multiple channels.
Australian consumers wary as AI delivers business benefits
Tue, 17th Jun 2025
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digital transformation
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cx
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martech
Australian businesses benefit from AI-driven customer engagement, yet 66% of consumers express exhaustion and seek greater trust and control over AI interactions.
Amplitude unveils AI Agents to automate digital product growth
Thu, 12th Jun 2025
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data analytics
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digital transformation
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cx
Amplitude launches AI Agents to automate product development tasks, boosting efficiency and improving digital product growth across organisations.
Salesforce unveils Marketing Cloud Next for AI-driven campaigns
Thu, 12th Jun 2025
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cx
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martech
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partner programmes
Salesforce launches Marketing Cloud Next with autonomous AI agents to revolutionise marketing through personalised, two-way customer conversations across channels.
Turning personalisation into profit: What's holding businesses back?
Wed, 11th Jun 2025
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crm
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digital transformation
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cx
Despite personalisation's proven ability to boost loyalty and revenue, 41% of Australian restaurants struggle to track its success and scale its impact effectively.
UiPath & HCLTech partner to advance agentic automation globally
Mon, 9th Jun 2025
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martech
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supply chain
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cdp
UiPath has teamed up with HCLTech to deliver AI-driven agentic automation solutions, boosting efficiency and agility for enterprises worldwide.