Marketing Automation stories - Page 7
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
Small firms turn to autonomous platforms for marketing gains
Fri, 21st Nov 2025
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martech
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partner programmes
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cdp
Small firms are adopting autonomous all-in-one marketing platforms to cut costs and boost efficiency amid rising staff expenses and tech complexities.
Commerce media maturity benchmark highlights sectoral disparities
Thu, 20th Nov 2025
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martech
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cartech
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cdp
New research reveals retail leads commerce media maturity, with 22% at advanced stages, while automotive lags, highlighting vast sector disparities worldwide.
Stop falling into the trap of tech for tech's sake
Thu, 20th Nov 2025
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cx
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martech
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partner programmes
While 72% of Singaporeans see benefits in AI, just 26% feel knowledgeable, as APAC marketers urged to use AI purposefully for growth, not tech for tech's sake.
GapMaps launches LAM service to boost local business marketing
Wed, 19th Nov 2025
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martech
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partner programmes
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cdp
Melbourne-based GapMaps has launched a Local Area Marketing service using real-world data to help local businesses precisely target customers and cut digital ad waste.
Tech marketing in 2025 shifts to strategy & messaging clarity
Tue, 18th Nov 2025
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martech
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partner programmes
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cdp
In 2025, tech firms shift marketing focus from volume to clarified strategies, stronger positioning and executive-led messaging for greater commercial impact.
Hivekind AI launches PR Agent to streamline B2B media relations
Mon, 17th Nov 2025
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martech
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cdp
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genai
Hivekind AI launches PR Agent, an autonomous digital worker helping B2B tech firms enhance media relations with real-time communication intelligence.
Xero research shows small firms lag on AI
Thu, 13th Nov 2025
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digital transformation
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martech
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financial systems
Research reveals many small businesses in Australia, the UK and US are cautious about AI, despite growing confidence and benefits like time savings.
Australian small businesses face readiness gap in adopting AI tools
Fri, 7th Nov 2025
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martech
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partner programmes
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financial systems
Despite AI spurring revenue growth for many, over half of Australian small businesses remain unprepared to fully integrate AI into core operations, exposing a readiness gap.
Paytronix unveils AI tool to boost hospitality marketing campaigns
Thu, 30th Oct 2025
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cx
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martech
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personalisation
Paytronix launches Journey Builder, an AI tool that automates personalised marketing campaigns for restaurants and convenience stores in real time.
Adobe unveils GenStudio upgrades to boost AI-driven content creation
Wed, 29th Oct 2025
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martech
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cdp
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erp
Adobe upgrades GenStudio with AI-driven tools to help businesses create personalised, on-brand content faster and scale marketing campaigns worldwide.
MarTech spending risks USD $215 billion loss without clearer ROI
Mon, 27th Oct 2025
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cx
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martech
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partner programmes
Fortune 500 CMOs struggle to quantify MarTech ROI, risking a USD $215 billion loss by 2027 amid rising tech complexity and AI promises.
Twilio unveils new data features to boost enterprise engagement
Thu, 16th Oct 2025
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cx
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martech
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cdp
Twilio launches new data features like Granular Observability and expanded APIs to help enterprises boost trusted customer engagement globally.
Epiminds raises USD $6.6m to launch multi-agent AI for agencies
Wed, 15th Oct 2025
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martech
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partner programmes
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digital entertainment
Stockholm startup Epiminds raises USD $6.6m to launch AI platform with multi-agent system aimed at transforming marketing agency workflows.
Adobe launches AI agents to streamline B2B marketing journeys
Fri, 10th Oct 2025
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cx
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martech
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personalisation
Adobe launches AI agents within its B2B marketing tools to personalise interactions, streamline workflows, and speed up sales processes for businesses.
SugarCRM appoints Maksim Ovsyannikov as Chief Product Officer
Thu, 9th Oct 2025
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crm
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digital transformation
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martech
SugarCRM appoints Maksim Ovsyannikov as Chief Product Officer to lead global AI-driven product strategy and enhance sales automation tools worldwide.
LiveRamp unveils AI agents & expanded integrations for marketers
Wed, 8th Oct 2025
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martech
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cdp
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data privacy
LiveRamp launches AI tools enabling marketers to use autonomous agents with secure data access, plus new integrations including Netflix for smarter campaigns.
Teradata launches AI-driven customer intelligence package to boost CX
Wed, 8th Oct 2025
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data analytics
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digital transformation
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cx
Teradata launches Autonomous Customer Intelligence, an AI-driven package to transform customer data into real-time actions, boosting CX at enterprise scale.
Teradata launches AI-driven customer intelligence for real-time CX
Wed, 8th Oct 2025
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data analytics
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cx
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martech
Teradata launches Autonomous Customer Intelligence, an AI-driven software turning raw data into real-time customer actions to enhance experience and loyalty.
Oracle launches AI agents for sales, marketing & service tasks
Wed, 8th Oct 2025
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crm
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data analytics
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digital transformation
Oracle launches AI agents in Fusion Cloud Applications to enhance marketing, sales, and service, boosting efficiency and customer experience at no extra cost.
Forrester predicts agency mergers, job cuts & creator growth
Thu, 2nd Oct 2025
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martech
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cdp
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ai
Forrester forecasts major agency mergers, job cuts of 15%, and growth in creator-led marketing by 2026 amid automation and industry shifts.