Marketing Automation stories
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
HubSpot launches AI tools to tackle search decline
Yesterday
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crm
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cx
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martech
HubSpot bets on answer engines and AI-driven sales, marketing and support tools as it says organic traffic has fallen 27% year on year.
Constant Contact & Canva expand integration for small firms
Yesterday
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digital transformation
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martech
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rpa
Canva and Constant Contact add a one-click route from design to campaign, letting small firms and nonprofits publish across email and social media.
Pacvue launches AI agent for commerce ad media teams
3 days ago
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data analytics
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martech
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digital entertainment
Pacvue unveils AI agent to speed up commerce media workflows, with Amazon Ads support at launch and approval-based campaign changes in one system.
Robotic Marketer launches AI direct mail tool for home services
3 days ago
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devops
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data analytics
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martech
Robotic Marketer adds AI direct mail to its marketing platform, aiming to help home services firms target buyers and coordinate print with digital campaigns.
The growing gap between businesses that use tech well and those that don't
3 days ago
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crm
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data analytics
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digital transformation
Businesses that integrate systems, act on data and move quickly are pulling ahead, while those relying on manual processes risk falling further behind.
Thryv launches AI lead tool for ANZ small businesses
4 days ago
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crm
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digital transformation
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cx
Thryv has rolled out Thryv AI Lead Flow in Australia and New Zealand, aiming to help small businesses capture enquiries, score prospects and automate follow-up.
Nearly 18% of marketing emails miss inboxes, study finds
4 days ago
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cx
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martech
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partner programmes
APAC marketers urged to tighten email deliverability as Sinch Mailgun study says weaker inbox placement is draining returns despite heavier AI adoption.
Minor Hotels unveils global AI platform with Google
Last week
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uc
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data protection
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data analytics
Minor Hotels teams up with Google, Salesforce, OneTrust and Deloitte on an AI-led data platform to sharpen guest service across 640 properties.
Shoppers turn against AI social content, survey finds
Last week
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cx
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martech
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partner programmes
Shoppers increasingly prefer human-led social posts over AI-generated material, with Gen Z driving brands towards micro-influencers and niche creators.
Optimizely training sparks surge in marketing AI agents
Last week
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devops
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digital transformation
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cx
Optimizely training programme sees 375 AI agents built in five days as waitlist tops 1,500 amid rising enterprise marketing demand.
Nearly 18% of business emails fail to reach inboxes
Last week
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saas
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cx
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martech
Sinch Mailgun warns weak inbox placement and limited AI use are eroding email returns, with many firms unable to measure ROI confidently.
Why email automation fails without clean and verified data
Last week
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crm
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martech
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personalisation
Clean, verified customer data is the key to effective email automation, as poor records can damage deliverability, targeting and ROI.
Paytronix loyalty report spotlights early retention gap
Last week
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cx
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martech
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partner programmes
Paytronix report finds restaurant loyalty schemes must win repeat visits within 90 days, as active rates split sharply across nine concepts.
Optimizely named Gartner leader for ninth year running
Last week
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martech
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rpa
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personalisation
Optimizely says its AI-driven content marketing platform has helped secure a ninth straight Gartner Leader spot as vendors race to automate workflows.
Easter marketing peaks in final week, Klaviyo finds
This month
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cx
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martech
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partner programmes
Klaviyo data show Easter campaigns start weeks ahead but still bunch in the last seven days, with SMS peaking hardest on Sunday.
Unpacking the Impact of Agentic Commerce Across ANZ
This month
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digital transformation
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cx
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martech
Woolworths and Google push AI shopping agents into retail as loyalty schemes face a real-time test in the emerging agentic commerce era.
Salesforce adds Slackbot features to boost CRM work
This month
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crm
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digital transformation
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martech
Salesforce expands Slackbot with meeting notes, voice input and CRM updates, pitching the tool as a conversational hub for workplace apps.
Storyblok launches FlowMotion for content workflows
This month
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devops
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digital transformation
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ecm
Storyblok unveils FlowMotion add-on to automate approvals, localisation and AI-assisted tasks across enterprise content systems.
BRX launches CM.OSX with McKinnon to guide AI marketing
This month
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digital transformation
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martech
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rpa
BRX Group has launched CM.OSX to help marketing chiefs adopt AI and automation, appointing Alison McKinnon as founding Managing Partner.
Exclusive: Orderfox pushes into autonomous execution with Gieni ABX
Last month
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saas
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digital transformation
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martech
Orderfox readies Gieni ABX, an autonomous execution layer to turn its industrial AI insights into completed tasks across enterprise systems.