Marketing Automation stories - Page 10
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
Taboola launches Predictive Audiences to boost ad targeting
Fri, 6th Jun 2025
#
martech
#
cdp
#
trends & predictions
Taboola has unveiled Predictive Audiences, an AI-powered tool on its Realize platform to boost ad targeting and improve conversion rates for advertisers.
Adobe unveils AI agents to streamline marketing & support
Thu, 5th Jun 2025
#
saas
#
digital transformation
#
cx
Adobe launches AI agents to help marketers and support teams streamline workflows and improve customer experience across its Experience Platform.
ROI·DNA expands globally with integrated AI marketing platforms
Wed, 4th Jun 2025
#
hyperscale
#
martech
#
cdp
ROI·DNA expands across EMEA and APAC, integrating AI-driven platforms to offer unified global marketing for enterprise tech brands.
HCL Unica+ unveiled as AI-first platform for trust-based marketing
Tue, 3rd Jun 2025
#
cx
#
martech
#
cdp
HCLSoftware launches HCL Unica+, an AI-first MarTech platform designed to build trust and loyalty amid rising digital marketing challenges.
Nexxen unveils AI assistant to speed up campaign planning
Mon, 26th May 2025
#
martech
#
cdp
#
genai
Nexxen launches nexAI assistant, using generative AI to transform campaign planning by swiftly converting consumer data into actionable strategies.
Boston Consulting & Pencil partner to boost AI in marketing
Thu, 22nd May 2025
#
martech
#
partner programmes
#
cdp
Boston Consulting Group and Pencil launch global partnership to scale AI in marketing, enhancing efficiency, reducing costs, and boosting campaign performance.
Adjust launches AI-driven Growth Copilot for app marketers
Thu, 22nd May 2025
#
data analytics
#
data science
#
martech
Adjust launches Growth Copilot, an AI-powered tool that helps app marketers quickly access insights and improve efficiency without complex data skills.
Google launches AI-powered advertising upgrades for marketers
Thu, 22nd May 2025
#
data analytics
#
digital transformation
#
martech
Google launches AI-powered tools to transform ad creation, bidding and campaign management, making digital advertising more effective and efficient globally.
Optimizely, commercetools partner to speed up retail campaigns
Thu, 22nd May 2025
#
devops
#
digital transformation
#
cx
Optimizely and commercetools partner to help retailers deliver faster, personalised digital experiences by integrating content and commerce platforms for marketers.
Vistar & Spotzi team up to streamline cross-border OOH ads
Wed, 21st May 2025
#
martech
#
cdp
#
adtech
Vistar Media partners with Spotzi to offer a unified platform for global out-of-home ad campaigns, streamlining audience targeting across multiple markets.
Amplitude unveils new tools to unify marketing & product data
Wed, 21st May 2025
#
data analytics
#
cx
#
martech
Amplitude launches new enterprise tools unifying marketing and product data, offering marketers a comprehensive view to better optimise campaigns and customer journeys.
Are you ready for the conversational commerce revolution?
Tue, 20th May 2025
#
martech
#
commerce systems
#
cdp
Conversational commerce is revolutionising shopping and brand experiences, with AI assistants accelerating purchases by 30% and reshaping creative roles.
Exclusive: Chad Gates on how Pronto Software is embracing the AI evolution
Mon, 19th May 2025
#
digital transformation
#
martech
#
cdp
Pronto Software is focusing on local innovation and AI to enhance agility and security, with Managing Director Chad Gates emphasising trust and digital transformation.
Creatopy appoints Thibault Imbert to drive AI product growth
Fri, 9th May 2025
#
martech
#
cdp
#
ai
Creatopy appoints Thibault Imbert as Chief Product & Growth Officer, focusing on AI-driven innovation to boost product impact and market expansion.
XPON acquires Alpha Digital to boost AI marketing services
Fri, 9th May 2025
#
digital transformation
#
cx
#
martech
XPON Technologies has acquired Alpha Digital to boost AI-driven marketing, combining strategy expertise with advanced AI tech for personalised campaigns.
Optimizely unveils enhanced Opal AI to boost marketing workflows
Thu, 8th May 2025
#
martech
#
rpa
#
cdp
Optimizely upgrades its AI tool Opal with new features and workflows to boost marketing efficiency within the Optimizely One suite, enhancing task automation.
StackAdapt debuts unified platform for email & programmatic ads
Thu, 8th May 2025
#
cx
#
martech
#
commerce systems
StackAdapt launches new email and Data Hub tools, integrating owned and paid media via one platform to boost marketers' efficiency and insight.
Venues are predicting major growth in 2025 - here's the tech that's contributing
Mon, 28th Apr 2025
#
digital transformation
#
cx
#
martech
Australian hospitality venues forecast ~31% growth in 2025, crediting tech like AI, personalised marketing, and contactless payments for driving efficiency and loyalty.
Further unveils AI-powered platform to centralise GMP data
Thu, 24th Apr 2025
#
martech
#
cdp
#
ai
Further has launched Compass Marketing Intelligence to centralise Google Marketing data within Google Cloud, boosting campaign performance with AI-driven insights.
Inriver unveils new vision to guide brands in digital commerce
Tue, 22nd Apr 2025
#
cx
#
martech
#
commerce systems
Inriver unveils 'Control the Product Data Current' vision, enhancing product data accuracy and AI tools to meet evolving buying habits and market demands.