Marketing Automation stories - Page 13
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
Adobe rolls out new automation and collaboration features
Tue, 18th Oct 2022
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Adobe introduces new automation and collaboration features across its Creative Cloud to help SMBs modernise workflows and boost creativity.
Marketplacer recognised in Gartner Hype Cycle for eCommerce
Mon, 12th Sep 2022
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Marketplacer has been recognised in the Gartner Hype Cycle for Digital Commerce 2022 as a sample vendor in the enterprise marketplaces category.
Video: 10 Minute IT Jams — Who is Sitecore?
Tue, 16th Nov 2021
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Sitecore is a digital experience management company that provides web content management, and multichannel marketing automation software.
Video: 10 Minute IT Jams - Who is dotdigital?
Wed, 6th Oct 2021
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dotdigital is a marketing technology company, specialising in marketing automation, email and customer engagement services.
Oracle Fusion Marketing uses AI to bypass the lead and conversion process
Thu, 23rd Sep 2021
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Oracle launches Fusion Marketing, an AI-powered solution that automates lead qualification and conversion process.
Personalised marketing: Shaping the future of the online adult beverage market in 2021 and beyond
Mon, 20th Sep 2021
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The pandemic has prompted the retail industry to adapt their marketing strategies. Here are key tactics for success.
Video: 10 Minute IT Jams - Who is Enlighten Designs?
Fri, 25th Sep 2020
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Enlighten Designs CEO Damon Kelly discusses the company's business journey and vision for the future of web design in TechDay interview. #webdesign.
Cheetah Digital and Blended Digital announce partnership
Thu, 30th Jan 2020
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digital transformation
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Aiming to transform APAC marketing, Cheetah Digital partners with Melbourne-based Blended Digital to enhance personalised engagements and loyalty strategies.
HubSpot adds new features to Marketing Hub Enterprise
Thu, 16th Jan 2020
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Now available in Marketing Hub Enterprise are revenue attribution reporting, AI-powered A/B testing, partitioning, and account-based marketing tools.
Ingram Micro Cloud launches go-to-automation hubs
Thu, 31st Oct 2019
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Ingram Micro Cloud has launched two Go-to-Automation hubs for partners and vendors, offering through-channel marketing automation and sales enablement tools.
Fujitsu takes consumer prediction up a notch
Mon, 23rd Sep 2019
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data analytics
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planning
New technique leverages AI to offer optimised strategies for professionals in areas including marketing, manufacturing, healthcare, and finance.
HubSpot goes freemium with new CRM offering
Fri, 19th Jul 2019
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Customers can now send emails, manage ad campaigns, and analyse marketing efforts as part of HubSpot's free centralised platform.
ANZ consumers expect a stellar customer experience, Adobe finds
Wed, 26th Jun 2019
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Australians and New Zealanders demand top-tier, personalised customer experiences, with 79% seeking tailored interactions, Adobe's Experience Index reveals.
Kiwi partner named in HubSpot's global top five
Tue, 12th Feb 2019
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Hype & Dexter is an Auckland-based agency that specialises in providing organisations with marketing automation solutions.
How marketing automation could shape NZ's future
Wed, 30th Jan 2019
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85% of leisure travellers decide on activities post-arrival, highlighting the need for timely, tailored marketing.
Why email still makes for a great business tool
Mon, 9th Jul 2018
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Despite the surge of social media and new communication tools, email remains a formidable business tool due to its directness and personalisation potential.
HubSpot's latest offering makes it easier to deliver better CX
Fri, 11th May 2018
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HubSpot's new customer service product is designed to turn every customer interaction into a growth opportunity.
SAS a Leader in Magic Quadrant for multichannel marketing hubs
Wed, 9th May 2018
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SAS has been crowned a Leader in Gartner's Magic Quadrant for Multichannel Marketing Hubs, excelling in analytics-driven omnichannel customer experiences.
Marketing platform makes recommendations personal across user channels
Thu, 26th Apr 2018
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Consumers increasingly expect a personalised and relevant shopping experience whenever and however they interact with a brand.
Marketo announces Slack integration to improve sales and marketing collaboration
Mon, 5th Feb 2018
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partner programmes
Marketo partners with Slack to boost real-time customer engagement for users, driving sales and marketing synergy.