Branding stories
A design expert defends Telecom's new logo amid public backlash, arguing the GBP £2.55 share price stabilisation post-rebrand signifies long-term value.
Synetek launches MailRevive in NZ, offering partners a branded on-demand email management system through Packet Technologies. Expected high-margin opportunity.
NZ shopping centres lead in digital media, revolutionising brand exposure with interactive signage, meeting Millennials' hunger for digital content.
Gen-i reveals new logo, aligning itself closer to parent company Telecom, and signalling a push into the Australian market.
Telecom unveils its dynamic new chalk-white star logo at Auckland's Ferry Building with a spectacular light show, marking a bold rebranding.
Amid a sea of indistinguishable logos and slogans, how can NZ's small IT businesses stand out? Experts share five critical branding tips.
