Branding Stories - Page 13

Australian Stories

Branding stories

Brands failing to engage customers of today, study shows

A Cognizant study reveals Australian consumers prefer search engine recommendations over brand websites, seek seamless payments, and value engaging content.

By Catherine Knowles • 4 min read • Fri, 16th Aug 2019

Social Networking

LinkedIn reveals its top Australian tech influencers

LinkedIn has revealed its top influencers in Australia, showcasing the strength of personal brands and how they can grow your business.

By Sara Barker • 2 min read • Mon, 19th Sep 2016

Global Stories

Branding stories

Branding

Qualtrics extends BrandXM to enable better business-customer relationships

Qualtrics enhances BrandXM with social media integration and secure data-sharing to help businesses improve customer relationships and brand experiences.

By Catherine Knowles • 2 min read • Thu, 7th Nov 2019

Partner Programmes

The four key trends shaping modern consumer behaviour

Brand accountability and embracing nostalgia are key factors in modern consumer behaviour, according to a study by UM.

By Shannon Williams • 3 min read • Fri, 5th Jul 2019

Physical Security

Look before you leap: Making a name for yourself as a tech startup

For tech startups, the necessity of brand protection is too often thrown in the 'too hard' or 'too expensive' basket or simply overlooked.

By Charlotte Henley and Jenni Rutter, with assistance from Emily Tombs • 5 min read • Mon, 27th May 2019

Samsung

Samsung top brand in Asia for seventh year in a row

The South Korean technology superstar has once again been rated as the best brand among those in 17 different market categories.

By Ben Moore • 2 min read • Mon, 11th Jun 2018

Virtualisation

VeeamON: The 3 key takeaways from the Partner Summit session

As a 100% channel company, the Partner Summit is a key part of VeeamON. Here are the main points from the Partner Session earlier today.

By Ben Moore • 4 min read • Tue, 15th May 2018

Dicker Data

Happy birthday! Dicker Data celebrates 40 years in operation

Dicker Data has revealed a temporary update to its logo for 2018 that celebrates reaching 40 years of being in operation.

By Ben Moore • 2 min read • Mon, 22nd Jan 2018

Digital Transformation

Tech Data to operate as a unified global brand

The company says the re-brand highlights their expanded reach and capabilities as a global leader in technology distribution and services.

By Patrick Martlew • 2 min read • Thu, 28th Sep 2017

Customer Experience

Goodbye Staples, hello Winc - and a more solution driven focus

Staples Australia and New Zealand will rebrand to Winc next month with the company also planning more solution-driven offerings.

By Heather Wright • 2 min read • Mon, 7th Aug 2017

Health Technologies

Vertiv ANZ: New name, new brand and newfound focus

The launch follows the global campaign to rebrand Vertiv as a standalone company, after the completion of the sale to Platinum Equity.

By Julia Gabel • 2 min read • Tue, 11th Apr 2017

Internet of Things

Avnet has a new look following 'Reach Further' launch

A brand is more important than a marketing campaign, it is an authentic expression of the character and values of the company.

By Julia Gabel • 3 min read • Thu, 6th Apr 2017

Phishing

Twitter users beware: Phishers target account verification in latest attacks

Twitter is now the target of a phishing attack that uses methods to trick brand managers and social influencers into fake account verification.

By Sara Barker • 3 min read • Wed, 1st Feb 2017

Partner Programmes

Exclusive: What's standing between you and success? Marketing

In a world where customers are more informed and discerning than ever, marketing has become a key strategic way to build reputation and boost revenue.

By Catherine Knowles • 4 min read • Fri, 15th Apr 2016

Apps

Custom apps 'transform' Harcourts Real Estate business

Custom apps have transformed business for Harcourts Real Estate, with the apps now winning recognition from Apple.

By Heather Wright • 3 min read • Fri, 13th Nov 2015

Apple

Apple works to create seamless retail experience

Apple is working to create a seamless product experience, with its latest move to make all third-party accessories fit with the Apple brand.

By Catherine Knowles • 2 min read • Tue, 14th Jul 2015

Stories from Other Regions

Branding stories

Marketing

Q&A with Isentia: Knowing your customer base in an ever-changing media environment

How do you make enough noise to let people know who you are, but also build an authentic community and open lines of communication with your audience?.

By Shannon Williams • 6 min read • Tue, 19th Nov 2019