Branding Stories - Page 14

Australian Stories

Branding stories

Dicker Data leaves NZ to it

Dicker Data rebrands New Zealand's Express Data after successful year of operation, aiming to replicate Australian success.

By Catherine Knowles • 4 min read • Mon, 11th May 2015

Global Stories

Branding stories

Samsung

Samsung number one in Asia's eyes

Samsung Electronics has been named the best brand in Asia for the fourth year in a row, beating out competitors such as Apple and Sony.

By Catherine Knowles • 3 min read • Tue, 23rd Jun 2015

Microsoft

What's the most valuable brand in the world? Apple.

BrandZ reveals its top 100 most valuable global brands, and takes a closer look at the growing power of the technology sector and how it's evolving.

By Catherine Knowles • 3 min read • Wed, 27th May 2015

Dicker Data

New brand, new promises for Dicker Data New Zealand

Express Data NZ rebrands promising disruption to the volume market, new cloud offerings – while boss David Dicker calls out HP.

By Heather Wright • 5 min read • Mon, 11th May 2015

Small Business

Belkin launches new products, leveraging new brand strategy

Following their acquisition of Linksys from Cisco and the establishment of WeMo, Belkin is targeting home automation and home and SMB networks.

By Anthony Caruana • 2 min read • Wed, 15th Apr 2015

Cloud Services

Andrew Moss of Atlas Gentech talks distribution and Huawei solutions deal

From law to security to Huawei Enterprise – Andrew Moss has traversed an interesting path to his current position.

By Heather Wright • 5 min read • Fri, 21st Nov 2014

iOS

Acebook drops the F with new News Feed

Facebook unveils a sleek new 'F' News Feed, boasting bigger images, multiple feeds, and mobile consistency to enhance user experience and attract advertisers.

By Staff Writer • 3 min read • Fri, 8th Mar 2013

Cloud Services

Get social and build your brand

Building a brand is crucial for small businesses. Discover how personal branding and the right tools can elevate your service or product.

By Staff Writer • 5 min read • Thu, 22nd Mar 2012

Customer Experience

The drinks are on Zendesk

Zendesk's customer engagement strategy includes buying clients drinks, a tactic that aligns with their recent milestone of surpassing 10,000 clients.

By Staff Writer • 2 min read • Tue, 23rd Aug 2011

Intel

Welly woes

Although this month's fail may not qualify as a celebrity fail per say, we think it fits into this category and definitely merits some attention.

By Staff Writer • 3 min read • Fri, 1st Jul 2011

Enterprise Content Management

Sitecore Australia Webinar: 7 Metric Musts for Executives

Sitecore Australia invites business and marketing managers to join a webinar on October 27, exploring critical web analytics metrics with expert Ron Person.

By Staff Writer • 2 min read • Thu, 14th Oct 2010

Virtualisation

Maxnet to offer trusted cloud service

The New Zealand-owned datacentre and managed services provider has set its sights on becoming the country's leading provider of trusted cloud services.

By Staff Writer • 2 min read • Mon, 26th Apr 2010