About Shannon
Shannon Williams
Journalist
Shannon is a freelance editor and writer. As a professional content creator over the last ten years, Shannon has worked across many industries including tech, business and travel, in a variety of mediums including media, publishing, communications and social media. She has a knack for finding the right voice for her audience and relishes the opportunity to tell stories.
Stories by Shannon - Page 8
Omnisenti launches Voice AI platform for small Australian firms
Last month
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ai
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agentic ai
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data residency
Omnisenti launches a Voice AI platform tailored for Australian small and mid-sized firms, enhancing customer service and operational efficiency with secure voice automation.
AI agents prompt 62% of UK firms to rethink IT hiring plans
Last month
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digital transformation
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ai
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agentic ai
New research shows 62% of UK firms are revising IT hiring plans as AI agents reshape roles, focusing teams on strategic tasks over routine work.
Unpredictable cash flow stifles US agency growth & profits
Last month
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martech
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digital marketing
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branding
Unpredictable cash flow is hindering growth for 63% of US marketing agencies, delaying hires and investment, says an Ignition survey.
EU banks brace for lost interest earnings as SEPA Instant looms
Last month
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banking
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policy
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financial services
Nearly half of European banks expect to lose millions in interest due to new liquidity rules under SEPA Instant Payments Regulation by October 2025.
Emburse launches global partner community for expense management
Last month
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digital transformation
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fintech
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hcm
Emburse has unveiled a global partner community with 140 organisations to improve expense management for travel and finance professionals worldwide.
Shadow spend costs UK firms margins as AI offers hope
Last month
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hcm
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supply chain
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ai
Shadow spend drains UK firms’ margins, with £1 in every £10 untracked, but AI and automation offer promising solutions to boost spend visibility and control.
NetApp & NVIDIA join forces to streamline AI data management
Last month
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storage
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data analytics
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digital transformation
NetApp and NVIDIA partner to integrate AI Data Platform into AIPod, enabling secure, scalable AI pipelines and enhanced data management for businesses.
Younger UK consumers more comfortable with AI in messages
Last month
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cx
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martech
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personalisation
Research by Quadient reveals younger Brits are twice as comfortable as older generations with AI-generated communications, amid calls for greater transparency.
More than half of UK consumers abandon brands over bad apps
Last month
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cx
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martech
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software
Research by Amplitude shows 58% of UK consumers abandon brands after app glitches, prioritising seamless functionality over sleek design to keep loyalty.
SurveyMonkey launches Trust Centre as UK firms face AI privacy risks
Last month
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encryption
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iot
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dlp
SurveyMonkey unveils Trust Centre as 40% of UK businesses flag AI as a major GDPR and data privacy challenge amid rising compliance concerns.
AI tutors found as effective as human tutors for newcomers
Last month
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genai
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ai
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digital literacy
AI tutors prove as effective as human ones in aiding English learning for newcomers in Canada, easing language barriers and supporting daily tasks.
CT: Evolve & AccountsIQ team up to boost UK finance teams
Last month
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data analytics
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digital transformation
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cleantech
CT: Evolve and AccountsIQ partner to transform UK finance teams through strategic consultancy and cloud-based automation, boosting efficiency and insight.
Adjust launches AI-driven Growth Copilot for app marketers
Last month
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data analytics
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data science
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martech
Adjust launches Growth Copilot, an AI-powered tool that helps app marketers quickly access insights and improve efficiency without complex data skills.
Retail fraud awareness rises with social media, risks USD $107bn
Last month
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ai
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ecommerce
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youtube
Awareness of retail fraud surges via social media, with risks looming at USD $107bn by 2029 as consumers grow tempted and acceptance rises.
Gigamon survey finds AI drives hybrid cloud breach rise to 55%
Last month
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hybrid cloud
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advanced persistent threat protection
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breach prevention
AI-driven cyber threats have pushed breach rates to 55%, with hybrid and public clouds seen as increasingly vulnerable, says Gigamon's 2025 survey.
UK leads Europe in public sector adoption of generative AI
Last month
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digital transformation
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genai
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ai
New research shows 75% of UK public sector organisations lead Europe in generative AI adoption, despite concerns over data security and sustainability.
European brands shift eCommerce strategies beyond Amazon in 2025
Last month
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digital transformation
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supply chain
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ecommerce
Nearly 80% of European brands plan to expand eCommerce beyond Amazon in 2025, embracing hybrid models amid rising costs and operational challenges.
Hazy Hawk exploits abandoned cloud DNS for global scams surge
Last month
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cloud security
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email security
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cybersecurity
Cybersecurity firm Infoblox warns of Hazy Hawk, a threat actor hijacking DNS records from abandoned cloud resources to spread scams and malware worldwide.
Exabeam & Vectra AI partner to boost threat detection speed
Last month
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firewalls
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siem
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network security
Exabeam and Vectra AI have partnered to integrate their platforms, aiming to accelerate cyber threat detection and simplify security operations for organisations.
Boston Consulting & Pencil partner to boost AI in marketing
Last month
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martech
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partner programmes
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cdp
Boston Consulting Group and Pencil launch global partnership to scale AI in marketing, enhancing efficiency, reducing costs, and boosting campaign performance.