Search Engine Optimisation (SEO) stories - Page 8
Nowadays, the main objective for every person or organisation owning a website is to appear as high as possible in search pages.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
VERSA turns website design on its head with an AI twist
Wed, 14th Apr 2021
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uc
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martech
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ai
The company's website is entirely bot-activated and navigation-less, which means those who visit the website just write or speak what they want to search for.
Marketplaces up more than 80%, retailers called to consider new strategy
Thu, 4th Mar 2021
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martech
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seo
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mirakl
Marketplaces experienced impressive growth in Q4 2020, outpacing overall eCommerce growth, according to the 2021 Enterprise Marketplace Index by Mirakl.
Shopify, Salesforce, Basecamp join lineup for NZ remote working conference
Thu, 21st Jan 2021
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data analytics
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martech
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commerce systems
The RemoteTogetherNZ festival in Queenstown is bringing together experts to promote remote and flexible work best practices.
BigCommerce unveils Partner Awards winners
Wed, 28th Oct 2020
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martech
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partner programmes
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open source
Now in its third year, the annual awards program recognises top-performing partners among BigCommerces global network.
VISEO and Cludo announce ambitious plans for Salesforce in Australia
Wed, 16th Sep 2020
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data analytics
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digital transformation
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martech
According to a statement, the acquisition enhances the ability of both companies to deploy larger-scale digital projects across Australia and the APAC region.
AWS launches Amazon Kendra, its machine learning search service
Wed, 13th May 2020
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uc
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hyperscale
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public cloud
Amazon Web Services launches Amazon Kendra, an ML-powered enterprise search tool designed to provide precise results for natural language queries.
Start-up advances online marketing, boosted by $5M in funding
Tue, 7th Apr 2020
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martech
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online marketing
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seo
Australian start-up Longtail UX has raised $5m in a funding round led by Investec to support growth and international expansion.
The ghost in the machine that maximizes uptime
Wed, 1st Apr 2020
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martech
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commerce systems
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intel
China's leading eCommerce platform, Meituan, leverages Intel Memory Failure Prediction to bolster server uptime, predicting failures before they strike.
Desktop and mobile searches vastly different, new study shows
Fri, 31st May 2019
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martech
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software development
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google
A recent SEMrush study highlights how desktop and mobile search results differ significantly, with 30% of top desktop pages losing their ranking on mobile.
Six Easter eggs built into the Google search engine
Thu, 18th Apr 2019
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gaming
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martech
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digital entertainment
Here's a roundup of some of the best Easter eggs from Google Search even the sharpest among us may not have discovered yet.
10 ways to improve your marketing in 2019
Mon, 4th Mar 2019
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martech
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marketing
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content creation
Auckland's Creative Content suggests small businesses revamp marketing in 2019 with strategic plans, updated materials, SEO, and social media engagement.
Kiwi firms can't afford to ignore online advertising
Tue, 22nd Jan 2019
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martech
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google
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marketing
With the global online advertising market growing 23% year-on-year, Kiwi businesses can't afford to neglect digital marketing, says SEO experts Insight Online.
Jobs 'aplenty' for freelance writers, devs & eCommerce specialists?
Thu, 17th Jan 2019
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martech
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commerce systems
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software development
Freelance writing and API development topped the list of fastest-growing jobs in 2018, driven by surging demand for digital content and web services.
Dialling up deception: 'Vishing' scams prey on human trust
Fri, 11th Jan 2019
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phishing
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martech
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email security
The Australian Taxation Office (ATO) recently warned of a sophisticated phone scam, manipulating Australians for a reported $830,000 in November.
Kiwis being taken for a ride with certification due to SEO fears
Tue, 27th Nov 2018
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martech
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apm
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software development
A digital marketing agency has noticed that many New Zealand SMEs are paying far too much for SSL certification.
Microsoft improves Search function, making it more intuitive and integrated
Tue, 25th Sep 2018
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uc
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martech
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microsoft
Microsoft expands its AI-powered search, integrating Bing with Office 365 for a more cohesive data search experience.
Chrome is marking all HTTP sites as 'not secure': What you need to know
Fri, 3rd Aug 2018
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martech
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google
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chrome
The latest version of Google Chrome may bring penalties for businesses that don't have current SSL certificates.
Access management employees will thank you for – Seos has you covered
Mon, 14th May 2018
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martech
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iam
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cybersecurity
Seos can be ported onto microprocessor devices, allowing the credential system to be delivered on mobile devices, wearables, and smart cards.
Aussie indie digital marketers win Bing innovation partner award
Mon, 7th May 2018
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martech
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partner programmes
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marketing
Sparro, a Sydney-based digital marketing agency, has managed to take home a big win from the Bing Partner Awards for their AI bidding solution.
Online retail giant's Australia launch shakes local market
Tue, 1st May 2018
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martech
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online shopping
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seo
Zara's launch of its online store in Australia has caused local retailers to dramatically increase their ad spend, according to data from SEMrush.