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Investment in virtual advisors to increase as AI technology matures
Manifested as bots embedded into specific applications, virtual assistants draw on AI engines and machine learning to respond to basic queries.
How to be a disruptor - not the disrupted - in a changing cloud market
For businesses of today, it’s not a question of if cloud computing will become essential for their core businesses systems, it’s a question of when.
Visionaries: Big Switch Networks' data center fabric recognised in Gartner report
Big Switch Networks has been included in the Visionaries Quadrant of Gartner’s report - 2017 Magic Quadrant for Data Centre Networking.
Kiwi company paving the way to brave new AI world – PwC report
PwC’s Commercialising Innovation Report found AI will boost the global economy by $21.6 trillion by 2030.
Cybersecurity battleground shifting to Linux and web servers - report
WatchGuard found that despite an overall drop in general malware detection for the quarter, Linux malware made up more than 36% of the top threats.
Open banking - Australia, behind the eight ball, report says
Many understand that Open Banking is the new normal, but they are still unclear about how to proceed.
Story Buffering 79% ... low quality video makes us sad
New research discovers the physical and emotional responses humans have to low-quality or buffering video content. Surprise, we don't like it at all.
Edge computing - set to significantly impact data center planning, report says
The significance of edge to an organization depends on how much they outsource data hosting/processing needs. Understanding this is critical for data
Older consumers - not convinced by the idea of smart tech, report says
To appeal to a wider audience including older consumers, brands need to ensure that they highlight the applicability of products in day-to-day life.
Forrester names Hootsuite leader in social media management solutions
Hootsuite received the highest possible scores in the measurement and data functionality, planned enhancements, and pricing transparency criteria.
Cultural issues number one obstacle to digital transformation - report
A Capgemini and Brian Solis report finds a major cultural disconnect between leadership and employees.
AU government should make ‘national interest datasets’ available to research - Empired
“Researchers should be able to take a bottom-up approach, where data is liberated and can be examined without a clearly-defined research goal.”
Marketers need to catch up with changes in media consumption trends – Adobe
An Adobe Digital Insights report found that 78% of brands underinvest on smartphone advertising.
Large disconnect between marketing strategy vision and execution - HubSpot
The latest State of Inbound report found 77% of C-level respondents say their business’ marketing strategy is effective, compared to 51% of employees.