The Ultimate Guide to Customer Data Platforms
A curated Australian edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Customer Data Platforms (CDP).
What to know about Customer Data Platforms
Customer Data Platforms (CDPs) are central tools in today’s business landscape, enabling organisations to collect, unify, and activate customer data for insightful analytics and personalised customer experiences. As companies face an abundance of consumer data from numerous channels, CDPs provide a technological backbone to harness this information efficiently and securely.
The recent stories reflect how various industries—from retail and healthcare to aviation and technology—are leveraging CDPs to modernise customer engagement, improve operational agility, streamline marketing efforts, and bolster cybersecurity. Integration of AI and machine learning with CDPs is enhancing real-time data insights, enabling hyper-personalisation, and supporting first-party data strategies amid evolving privacy regulations.
By exploring these stories, readers can learn about practical applications of customer data platforms, understand the benefits of unifying data across platforms, and discover the challenges and solutions in deploying CDPs effectively. This tag serves as a valuable resource for professionals interested in driving efficient growth, enhancing customer loyalty, and navigating the complexities of data privacy and AI in customer experience management.
Australian Customer Data Platforms News
Regional stories with direct local relevance
Melbourne supermarket chain overhauls systems with AIBUILD
Melbourne supermarket network uses AIBUILD to connect sales, stock and deliveries, with real-time systems now handling more than 2,000 orders a day.
OpenAI adds Chrome extension to Codex as Australia surges
Rising Australian demand is driving wider take-up of OpenAI's Codex, as the coding agent gains Chrome access for signed-in work across web apps.
Adrenalen Edge launches SportEdge for venue screens
The new system aims to cut manual screen scheduling and help venues link live sport with promotions across multiple sites.
First-party data is the new oil: Why Australian businesses can't afford to wait
Privacy rules and browser changes are forcing Australian businesses to rebuild marketing around consented customer records before performance drops further.
How custom cupcakes bring personality to every celebration
Hosts are using personalised desserts to make celebrations feel more thoughtful, while giving guests easier serving and more flavour choice.
Cloudwerx appoints Harsh Mishra to lead SA market expansion
Cloudwerx is chasing demand from defence, energy and government clients as it opens in Adelaide and broadens its national transformation team.
Analyst Insights
Research and market analysis connected to Customer Data Platforms
DevRev wins ISO 27001 certification for AI security
Temenos named Forrester leader in digital banking tech
Infobip launches AgentOS platform, targets agentic AI shift
Optimizely named Gartner leader for ninth year running
Whatfix study warns AI adoption gap costs mid-sized firms
Featured News
'Self-learning' AI big boon for Qualtrics' CX
Companies using AI for customer experience are cutting churn and lifting revenue, with Qualtrics saying richer feedback can triple insights.
Exclusive: Denodo's Dominic Sartorio on perfect data vs the right data
Trust in enterprise AI is being undermined as Denodo research finds most firms still lack live, context-aware data for production use.
Google Cloud CEO sets out enterprise AI agent plan
Enterprises will get one place to build, govern and run AI agents, as Google Cloud expands Gemini Enterprise across models, data and security.
Exclusive: Google Cloud accelerates shift to agentic data
Enterprises may soon design data systems for AI agents rather than staff, as Google Cloud adds real-time context, automation and cross-cloud access.
Exclusive: Adobe ANZ chief on AI adoption trends
AI is increasingly moving into live use across Australia and New Zealand, as regulated sectors test deployments while CEOs chase productivity gains.
Google sees retail success with agentic commerce push
Retailers are using Google’s new AI suite to speed up shopping and support, with Bunnings already live and UCP adoption starting to grow.
Exclusive: Orderfox pushes into autonomous execution with Gieni ABX
Orderfox launches Gieni ABX on Microsoft Azure to push industrial AI beyond insights, automating workflows across enterprise systems with governance.
Rise of AI Agents introduces new infosec risk: Okta
Okta warns that surging numbers of uncontrolled AI agents pose a major identity and access risk as they become the new digital workforce.
Elastic says AI search & context now decide customer loyalty
Elastic argues that in an AI-obsessed market, robust search across messy data is the real foundation of trustworthy, profitable experiences.
'Software is not dead', says Elastic CPO Ken Exner
Elastic's Ken Exner insists “software is not dead” as the firm touts AI-powered search, context engineering and new agent-building tools.
Reviews
Expert Columns
Data enrichment: Turning raw data into real intelligence
AI shopping boom puts checkout under pressure
The 70% problem: Why checkout is still where eCommerce goes to die
First-party data is the new oil: Why Australian businesses can't afford to wait
How custom cupcakes bring personality to every celebration
Data quality charter vital for lasting business gains
How accurate address data powers identity verification
Australia insurers urged to modernise core technology
Why runtime identity is emerging as the next cybersecurity imperative
Mythos changes everything: Is your AI agent security ready?
Interviews
Interviews and video coverage from the networkRecent Customer Data Platforms News
Radaro names Gabriele Famous as Chief Strategy Officer
The move signals Radaro’s push to win more enterprise logistics clients as demand grows for faster, more visible last mile delivery.
Australia insurers urged to modernise core technology
Legacy systems are raising costs and slowing claims and quoting, leaving insurers at risk of missing out on AI and growth opportunities.
Mercha cuts proposal drafting from hours to seconds
A 12-person Sydney merch firm can now turn 200 monthly quote requests into tailored proposals almost instantly, lifting potential conversions.
Amazon Ads launches AI Video Generator in Australia
Australian small businesses can now make Sponsored Brands video adverts in minutes, cutting the cost and time of production to zero.
NAB says 42% of Aussie SMEs use AI to boost productivity
Nearly half of Australian SMEs still avoid AI, but uptake is rising as firms use it mainly to cut admin and save time.
Five ways to maximise benefits of mobile-first systems
Australian venues are turning to mobile-first systems to cut labour pressure, reduce errors and lift spend per table amid tight margins.
How to find a gift that feels personal this Mother's Day
A thoughtful choice can matter more than cost, as personal touches turn even simple Mother’s Day gifts into something memorable.
The growing gap between businesses that use tech well and those that don't
Businesses that fail to turn data, automation and integration into action risk slower growth, missed leads and weaker customer experiences.
SiteMinder expands hotel platform for AI booking channels
Travellers could soon book rooms inside chatbots as SiteMinder taps AI assistants to drive live hotel rates and reservations.
Australian skincare founder hit by chargeback scams
Tens of thousands of dollars in disputed payments have left a Sydney skincare business exposed as household budgets tighten and chargeback fraud rises.
Spotify lets users switch video off across the platform
Audio-only listening is now easier for millions of users as video controls roll out globally across Spotify's app and devices.
Australian retailers use AI to boost profits, report finds
A new report warns that poorly targeted AI is adding work rather than profit for many online merchants, despite some sharp gains.
From chaos to code efficiency: AI's big software development shift
Australian firms risk shifting bottlenecks from coding to testing and security as AI boosts developer output but leaves workflows fragmented.
David Hyman launches monō ai to scale enterprise AI
Backed by its founders, the AI venture is targeting firms struggling to turn pilots into measurable gains as demand grows across regulated industries.
BRX launches CM.OSX with McKinnon to guide AI marketing
Marketing teams facing pressure to prove AI gains will get advice on workflows, governance and tool choice under the new service.
Loyalty association launches AI & behaviour courses
Businesses under pressure to prove loyalty returns will get new training on AI shopping tools, customer behaviour and program profitability.
AWEX strengthens governance as traceability push grows
Stronger oversight is helping the wool body curb risk on major digital projects as federal funding and traceability demands intensify.
Inlight launches martech practice with Anthony Fontana
Inlight has launched a Martech, Data & Analytics practice led by former Wesfarmers OneDigital executive Anthony Fontana in a senior hire.
Salesforce adds AI agents to small business suites
Salesforce bakes Agentforce AI agents into SME CRM suites, promising faster sales, service and marketing work from a single platform.
P&N Group unifies bank service with Genesys, Salesforce
Australia's P&N Group has adopted Genesys-Salesforce CX Cloud to unify P&N Bank and BCU Bank contact centres and cut admin for staff.
Job Moves
Cloudwerx appoints Harsh Mishra to lead SA market expansion
Radaro names Gabriele Famous as Chief Strategy Officer
myPlates names Shikha Thakur Head of Marketing Performance
Cloudwerx appoints Brendan Connolly to lead agentic AI division
Orcaworks appoints Dr. Abhinav Somaraju as Chief AI Officer
Smartsheet announces new Chief Product Officer & General Counsel
Healthengine appoints David Watson as new Chief Commercial Officer
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AUCloud appoints Robert Ovens as Chief Product Officer
Buildkite Welcomes Dr Michelle Deaker as Board Member