Consumer Trust stories - Page 5
AI-focused marketing risks eroding trust, says new research
Wed, 7th May 2025
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cx
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martech
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genai
New study finds consumers trust companies more when they promote human expertise over AI, especially in personalised services like healthcare and luxury goods.
Visa launches AI-assisted shopping with security focus
Thu, 1st May 2025
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digital transformation
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crypto
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fintech
Visa has launched Intelligent Commerce, partnering with AI leaders to enable secure, AI-assisted shopping and payments tailored to user preferences.
Half of consumers trust brands more when using passkeys
Wed, 30th Apr 2025
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gaming
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surveillance
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biometrics
Nearly half of consumers would trust brands more using passkeys instead of passwords, with 56% of 25-34-year-olds supporting the shift, says Thales study.
Inriver unveils new vision to guide brands in digital commerce
Tue, 22nd Apr 2025
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cx
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martech
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commerce systems
Inriver unveils 'Control the Product Data Current' vision, enhancing product data accuracy and AI tools to meet evolving buying habits and market demands.
APAC consumers torn between AI benefits & privacy risks
Wed, 9th Apr 2025
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data privacy
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ai
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clean technologies
A new F5 study reveals that while consumers in APAC embrace AI for productivity, they harbour serious concerns about privacy, job security, and ethical use.
Consumers willing to pay more for sustainable products
Wed, 26th Mar 2025
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supply chain
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clean technologies
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sustainability
A new survey reveals consumers in Australia and New Zealand are keen to pay more for sustainable household products, despite doubts over corporate claims.
Thales survey reveals declining trust in digital services
Mon, 24th Mar 2025
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data protection
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digital transformation
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biometrics
Thales' 2025 Digital Trust Index reveals plummeting consumer trust in digital services, with 82% abandoning brands due to data privacy fears.
Survey: Security outweighs cost in travel payment choices
Wed, 12th Mar 2025
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payment technologies
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amadeus
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fraud prevention
A recent Outpayce study reveals that over 70% of travellers prioritise payment security over discounts, highlighting growing concerns over cyber fraud in travel.
Australian study reveals mistrust in digital advertising
Thu, 27th Feb 2025
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edutech
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martech
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personalisation
New research from Yahoo and Magna highlights a significant misunderstanding among Australians about their data rights, complicating trust in digital advertising.
Insurance executives see opportunity in $1.8 trillion gap
Wed, 26th Feb 2025
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ai
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cybersecurity
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clean technologies
A recent survey reveals that 79% of insurance executives feel a moral duty to address the USD $1.8 trillion global protection gap, viewing it as a key business opportunity.
AI & privacy-first tech driving APAC mobile app surge
Thu, 13th Feb 2025
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gaming
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digital entertainment
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ai
Adjust's 2025 Mobile App Trends report reveals a 26% YoY rise in eCommerce app installs in APAC, driven by AI and privacy-first technologies.
Data security concerns rise among social commerce users
Wed, 29th Jan 2025
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supply chain
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soti
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data security
A new SOTI report highlights rising consumer concerns over data security in social commerce, as 54% would avoid retailers using AI to track purchases.
Data Privacy Day highlights urgent need for new strategies
Wed, 29th Jan 2025
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data protection
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encryption
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advanced persistent threat protection
As Data Privacy Day unfolds, experts stress the urgent need for organisations to strengthen data protection strategies amid rising cyber threats and evolving regulations.
Why traditional loyalty programs are failing to meet modern customer expectations
Thu, 16th Jan 2025
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crm
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cx
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martech
Traditional loyalty programmes are struggling to meet the evolving expectations of consumers, who demand instant rewards and personalised experiences.
Consumers feel exploited by brands' dynamic pricing
Sun, 5th Jan 2025
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cx
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martech
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inflation
A Gartner survey reveals that 68% of US consumers feel exploited by dynamic pricing, with many preferring brands that offer consistent prices.
Twilio predicts Australian 2025 customer experience trends
Mon, 30th Dec 2024
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cx
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martech
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agentic ai
Twilio predicts a challenging future for brands in Australia, with consumer trust projected to plummet, impacting loyalty strategies and customer relationships.
Post-quantum cryptography gains traction across sectors
Thu, 19th Dec 2024
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iot security
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quantum computing
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supply chain
Keyfactor foresees a pivotal shift in data security practices by 2025, driven by quantum computing advances and the adoption of post-quantum cryptography.
Gap grows between AI adoption by Aussie brands & demand
Thu, 12th Dec 2024
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cx
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martech
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personalisation
A new report reveals a stark divide between Australian consumer expectations for AI adoption and current brand implementation, as 80% demand full integration by year-end.
Australian firms face challenges in consumer data trust
Wed, 11th Dec 2024
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data protection
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data privacy
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ai ethics & governance
Paul Henaghan highlights the pressing challenges in Australia's cyber security, noting consumer distrust in data handling among local enterprises.
Building consumer trust and cyber resilience in Australia
Wed, 11th Dec 2024
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data protection
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data privacy
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ai
A recent study reveals that 88% of Australians want consent before their data is used in AI, highlighting deep-seated concerns over data security.