Consumer Trust stories
Shoppers turn against AI social content, survey finds
Last week
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cx
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martech
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partner programmes
Shoppers increasingly prefer human-led social posts over AI-generated material, with Gen Z driving brands towards micro-influencers and niche creators.
Pivoting marketing strategy in the face of a recession
Last week
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cx
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martech
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partner programmes
Fractional Chief Marketing Officers say brands must ditch blanket discounting, sharpen value messages and tailor offers as households split into two wallets.
Australians fear identity theft as online fraud rises
Last week
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surveillance
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digital transformation
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cx
Australians wary of AI fraud checks as Experian data shows 56% have faced online scams or identity theft, with millennials hit hardest.
Bazaarvoice launches API to boost AI review discovery
Last week
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martech
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commerce systems
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erp
Bazaarvoice unveils patent-pending API to help brands and retailers surface verified reviews in AI-led shopping and search results.
Brands are losing the Buy Box and up to 80% of marketplace sales with it
Last week
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cx
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martech
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supply chain
Brands urged to treat marketplace Buy Box loss as a distribution issue, after grey market sellers were found to be siphoning sales and trust.
Australian firms warned over AI & cloud cyber risks
This month
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storage
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data protection
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hybrid cloud
Australian firms urged to tighten cloud defences as Zscaler and Reolink warn AI agents and connected cameras are widening cyber risk.
Login problems drive consumers away from digital services
This month
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data protection
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digital transformation
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mfa
Thales report finds weak login and sign-up flows are pushing users away, as trust in AI, data handling and digital services remains low.
Australia backs AI licensing under copyright rules
Last month
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physical security
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genai
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ai
Australian ministers and industry leaders unite in Canberra as they push paid AI licensing, rejecting calls for broader copyright exemptions.
TikTok Shop adds Bazaarvoice reviews to product pages
Last month
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cx
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martech
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e-commerce
TikTok Shop and Bazaarvoice link up to push verified customer feedback, photos and videos onto product pages as US sales surge.
GSMA says Mobile Money hits USD $2 trillion in 2025
Last month
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data protection
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crypto
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fintech
Mobile money transactions topped USD $2 trillion in 2025 as global use surged, led by Sub-Saharan Africa but with growth across all regions.
Bazaarvoice finds AI review use fuels shopper mistrust
Last month
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cx
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martech
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personalisation
Bazaarvoice finds nearly a quarter of shoppers use AI to write reviews, yet almost two thirds distrust AI-assisted feedback as inauthentic.
1001 Optometry launches AI myopia checks for families
Last month
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data protection
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data privacy
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ai
Australian chain 1001 Optometry unveils free AI tool that scans parents' photos to flag early myopia risk in children at home.
EZZ joins JD Health to grow China supplement sales
Last month
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cx
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martech
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supply chain
EZZ partners with JD Health to boost China supplement sales, tapping JD.com's vast digital healthcare platform for broader consumer reach.
Generational divides shape how shoppers use green data
Last month
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martech
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commerce systems
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partner programmes
Millennials, Gen Z and Baby Boomers want very different green data, forcing brands to tailor sustainability messaging by age group.
Trust as a measurable asset for CMOs in the age of AI
Last month
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cx
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martech
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partner programmes
As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.
Survey finds Australians suffering cyber breach fatigue
Last month
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data protection
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ransomware
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physical security
Survey finds many Australians shrug off data breach warnings, seeing cyber attacks as inevitable despite rising risks and tailored support calls.
Dell email mixes payment-style header with promos
Last month
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malware
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network infrastructure
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cx
Dell draws scrutiny after a promo email mimics a payment remittance notice, blurring lines between marketing, transactions and phishing risks.
New BS ISO 21800 aims to simplify online contracts
Last month
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digital transformation
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e-commerce
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social media
New BS ISO 21800 standard aims to cut fine print and make online contracts clearer for consumers across booming UK digital markets.
Criteo becomes first adtech partner for ChatGPT ads
Last month
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cx
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martech
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personalisation
Criteo joins OpenAI's ChatGPT ad pilot as first adtech partner, testing conversational commerce ads across ChatGPT Free and Go in the US.
FinTechs push Canberra for fairer tenders, funding
Tue, 24th Feb 2026
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data analytics
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crypto
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fintech
FinTech Australia urges Canberra to open tenders to smaller players and revamp startup funding settings in its pre-budget pitch.