Consumer Trust stories - Page 4

Despite 93% confidence in defences, 62% of organisations faced mobile app breaches last year, prompting a shift towards proactive security in development.

New research reveals Australians prioritise data privacy and AI personalisation in online shopping, seeking better service and seamless digital experiences.

Australian privacy reforms demand stronger data management; businesses must embed governance and automation to stay compliant and maintain trust.

Australian firms face rising IT outages and trust drops, making automation and AI vital for resilience ahead of APRA's CPS 230 compliance by July 2025.

More than half of Australians are frustrated with customer service bots and may stop buying from brands that fail to resolve their issues quickly and effectively.

Digital outages cost Australians AUD $5.3bn annually, eroding trust in telcos, banks and airlines as consumers seek more reliable alternatives.

Forter launches new tools to help retailers track and manage rising agentic AI traffic, boosting fraud detection and enhancing eCommerce security.

Widespread outages have cost Australians AUD $5.3 billion yearly, with 68% losing trust in telecommunications amid rising service disruptions.

Fresha has boosted customer engagement with a 41.3% read rate and 7.1% more reviews after switching from SMS to secure RCS messaging powered by Twilio and Google.

ADMA has named Dr Sage Kelly Regulatory & Policy Manager to guide marketers on AI regulation amid rising AI use and skills gaps in the industry.

A major Australian financial institution lost A$23m from unauthorised transactions, prompting a nationwide push to prioritise trust and fraud prevention in 2024.

CISOs urge PR teams to prioritise accuracy over speed in breach communications and to understand cybersecurity basics for better crisis cooperation.

Visa's plan to use AI agents for automatic payments sparks debate over security risks and whether consumers will trust machines handling their money.

Australian businesses benefit from AI-driven customer engagement, yet 66% of consumers express exhaustion and seek greater trust and control over AI interactions.

Global happiness falls to 58% in 2025, yet customer service satisfaction rises, boosted by growing trust in AI-powered support worldwide.

Businesses must balance ethics and efficiency as AI transforms industries, with a growing push for transparent, secure, and inclusive AI tools.

AI agent use among IT security leaders in Australia and New Zealand is set to nearly double from 36% to 68% within two years, driven by growing trust and data challenges.

AI personalisation boosts customer spend by 75%, yet only 15% of consumers fully trust brands with their personal data, says Twilio report.

Un-marketing offers a fresh take on personalized marketing, prioritising ethical data use, innovation, and genuine connections to rebuild consumer trust and loyalty.

Trust and brand reputation now drive over 70% of Asia-Pacific travel choices, surpassing ads and loyalty schemes, reveals new impact.com report.