Commercial Strategy stories
SAS names Deloitte, Microsoft & Intel as partner winners
Yesterday
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data analytics
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hyperscale
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partner programmes
Deloitte, Microsoft and Intel among SAS partner awards winners as global software vendor spotlights channel growth across Europe, Asia-Pacific and the Americas.
Backblaze names Anuj Kumar as chief revenue officer
4 days ago
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storage
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paas
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hybrid cloud
Backblaze appoints Anuj Kumar as Chief Revenue Officer to accelerate AI-focused growth, as B2 Cloud Storage expands with neocloud demand.
Racing Bulls simulator launches in Cherry Edition livery
This month
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partner programmes
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social media
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formula one
Racing Bulls' cherry blossom Japanese Grand Prix livery inspires limited-edition motion simulator as F1 collectibles market expands.
New Relic names Wendi Sturgis to board for AI expertise
Last month
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saas
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digital transformation
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cx
New Relic has named Wendi Sturgis to its board as the observability software maker seeks sharper AI and international strategy oversight.
Asia-Pacific airlines lead global inflight Wi-Fi adoption
Last month
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digital transformation
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cx
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martech
Asia-Pacific carriers race ahead on inflight Wi-Fi, with legacy airlines nearing full coverage while budget operators remain far behind.
Pullman Phuket boosts RevPAR after IDeaS RMS switch
Last month
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digital transformation
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partner programmes
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sas
Pullman Phuket Arcadia Naithon Beach lifts market share with IDeaS G3 RMS, driving a 10.3% RGI and 10.5% RevPAR increase year on year.
LivTech adds CMO & CRO to drive healthcare tech growth
Last month
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saas
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partner programmes
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erp
LivTech names new marketing and revenue chiefs to spearhead its next growth phase in healthcare tech for long-term and in-home care.
Unlimit names Irene Skrynova CEO of global payments
Last month
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data protection
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dr
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fintech
Unlimit appoints Irene Skrynova CEO of global payments to unify its processing, product and tech as it pivots to financial infrastructure.
Moving the goalposts: Why the CRO role needs a rebrand
Last month
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data analytics
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fintech
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partner programmes
Fintech must retire the heroic closer myth: today's CRO is a data-led architect of long-term, cross-functional revenue growth.
What it really takes to step into commercial leadership
Last month
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data analytics
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cx
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martech
Women eyeing commercial leadership in mobility need vision, data, resilience and courage to thrive and drive lasting change at the top.
Five signs that your organisation is more AI-ready than you think
Last month
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data analytics
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digital transformation
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cx
If you can clearly define problems, empower a bridge-builder and embrace measured risk, your organisation may be AI-ready already.
IDeaS unveils new metric to target hotel promo spend
Last month
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data analytics
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partner programmes
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sas
IDeaS adds daily 'Potential to Influence' score to Spotlight, helping hotels target promo spend where demand can still be shifted.
How emerging leaders drive commercial resilience in digitally integrated workflows
Last month
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manufacturing
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digital transformation
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partner programmes
Women emerging as key leaders are turning digital print workflows into engines of commercial resilience through disciplined systems thinking.
Zitcha appoints Phil Bonanno as APAC Commercial Director
Last month
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saas
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data analytics
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martech
Retail media platform Zitcha has named former Meta executive Phil Bonanno APAC Commercial Director to drive its Asia Pacific growth strategy.
ShiftCare earns USD $20,000 via Xero referral push
Thu, 26th Feb 2026
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fintech
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partner programmes
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financial systems
ShiftCare nets over USD $20,000 from Xero referrals after baking accounting recommendations into onboarding and in-app workflows.
Zitcha names Steve Biddle Chief Commercial Officer
Mon, 23rd Feb 2026
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martech
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partner programmes
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erp
Zitcha hires former Meta retail media leader Steve Biddle as Chief Commercial Officer to drive global growth in its retail media platform.
EY maps hyper-velocity AI priorities for tech during 2026
Fri, 20th Feb 2026
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devops
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digital transformation
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phishing
EY urges tech leaders to pursue AI-fuelled deals, agentic systems and sovereignty-by-design as 2026 competition and security pressures grow.
Cake.Shop hires Rhiannon Brown to lead commercial push
Wed, 18th Feb 2026
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digital transformation
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martech
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partner programmes
Cake.Shop hires Rhiannon Brown as Commercial Director in Sydney, targeting transparent programmatic growth with independents and brands.
CFOs boost tech, sales & AI as headcount growth slows
Wed, 11th Feb 2026
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manufacturing
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digital transformation
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hcm
CFOs are funnelling 2026 budgets into tech, AI and sales, while easing back on hiring, HR spending and rapid pay growth.
Camunda names Chris White Chief Revenue Officer amid AI push
Wed, 11th Feb 2026
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digital transformation
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mdm
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multi-cloud
Camunda appoints Chris White as Chief Revenue Officer to drive sales and partner growth as demand for agentic AI orchestration accelerates.