Branding stories - Page 6

In a world where customers are more informed and discerning than ever, marketing has become a key strategic way to build reputation and boost revenue.

TV3's rebrand to NewsHub raises questions — is the focus on branding eclipsing the importance of quality content?.

Custom apps have transformed business for Harcourts Real Estate, with the apps now winning recognition from Apple.

Apple is working to create a seamless product experience, with its latest move to make all third-party accessories fit with the Apple brand.

Samsung Electronics has been named the best brand in Asia for the fourth year in a row, beating out competitors such as Apple and Sony.

BrandZ reveals its top 100 most valuable global brands, and takes a closer look at the growing power of the technology sector and how it's evolving.

Dicker Data rebrands New Zealand's Express Data after successful year of operation, aiming to replicate Australian success.

Express Data NZ rebrands promising disruption to the volume market, new cloud offerings – while boss David Dicker calls out HP.

Following their acquisition of Linksys from Cisco and the establishment of WeMo, Belkin is targeting home automation and home and SMB networks.

Landcorp, New Zealand's largest corporate farmer, plans to increase returns from sheep, signing a three-year contract with NZ Merino to manage its.

From law to security to Huawei Enterprise – Andrew Moss has traversed an interesting path to his current position.

Hilton Auckland shines in review, showcasing how spotless facilities and quiet luxury rooms create unmatched brand loyalty.

Noel Leeming undergoes major rebrand with new logos and signage, reflecting its future while retaining its heritage.

Kiwi takes extreme dislike to possessed printer in brutally honest Trade Me ad, attracting bids and attention.

Everyone is talking about writing blogs. In the world of IT and in large companies, people are writing online.

Facebook unveils a sleek new 'F' News Feed, boasting bigger images, multiple feeds, and mobile consistency to enhance user experience and attract advertisers.

<strong>The challenge has gone out for the New Zealand reseller channel to get in behind the Great Adventure Race to Cure Kids.

Building a brand is crucial for small businesses. Discover how personal branding and the right tools can elevate your service or product.

The Kardashians continue to define digital narcissism, while debates on ownership of Twitter followers and new value social networks emerge in 2022.

Zendesk’s customer engagement strategy includes buying clients drinks, a tactic that aligns with their recent milestone of surpassing 10,000 clients.