SecurityBrief Australia - Technology news for CISOs & cybersecurity decision-makers

Branding stories - Page 2

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Biggest drawback of social media for SMEs? Copycats
Thu, 9th Mar 2023
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social media
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branding
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smes
Thirty nine percent of SMEs in Australia think that companies copying their ideas is the biggest drawback of using social media.
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IWD 2023: Australia's workforce has changed, but visual representation is slow to catch up
Wed, 8th Mar 2023
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dei
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iwd
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branding
Brands and companies still have a long way to go to ensure that visual representation reflects our increasingly diversified workforce.
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Listen and act: Why hotels need better guest engagement
Tue, 28th Feb 2023
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cx
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martech
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reputation management
Hoteliers must engage with guests and monitor online feedback to shape the guest experience and maintain a positive online reputation.
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Zendesk investigates changing nature of customer experience
Thu, 16th Feb 2023
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martech
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cx
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branding
Zendesk, has released the company’s latest global Customer Experience Trends Report, revealing immersive experiences are fast becoming a key differentiator.
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How tech businesses can tell a good brand story
Wed, 15th Feb 2023
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digital marketing
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it industry
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branding
Storytelling can be a powerful tool for tech brands to create meaningful connections and foster loyalty with customers.
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How Australian Brands can Expand Internationally via Marketplaces Today
Mon, 13th Feb 2023
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online marketing
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growth
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branding
Online international marketplace sales are growing rapidly and present significant growth opportunities for Australian brands.
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Brands investing in content creation and workflow improvements
Fri, 10th Feb 2023
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martech
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creative technologies
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content creation
Brands across APAC are enhancing their existing marketing processes and technologies to make the most of their investments.
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Brands urged to help create 'future that matters'
Wed, 8th Feb 2023
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sustainable it
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digital marketing
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branding
New consumer research from InSites Consulting reveals four Meaning Drivers and 12 trends shaping a more meaningful future.
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Brand Influence: Why AI will underpin the advent of virtual influencers
Tue, 31st Jan 2023
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vr
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metaverse
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ai
While the concept of virtual idols and virtual influencers may still be unfamiliar in Europe, in the Americas and Asia, they are already on the rise.
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Why your house is the consumer and not you (or what I learned from the music industry)
Fri, 27th Jan 2023
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branding
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sales
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consumers
Consumers or buyers? The failure of many companies lies in their confusion of the two, leading to product flops and wasted resources.
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Visuals an eye-catcher for leaders when browsing B2B content
Thu, 26th Jan 2023
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creative technologies
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branding
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b2b
Ah Um has released a new study showing that 65% of business leaders are drawn in by visuals when browsing B2B content.
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Bonsey Jaden Group appoints Sagar Paranjpe as new CEO
Fri, 2nd Dec 2022
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branding
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leadership
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nz
Bonsey Jaden Malaysia appoints new Managing Director, Sagar Paranjpe, who brings decades of experience in building, growing, and leading teams.
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Aussies set to leaves brands that fail to protect data
Thu, 17th Nov 2022
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opentext
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branding
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trust
New research reveals Australian consumers will walk away from a brand if they failed to protect their personal data.
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Pattern Australia and popular local skincare brand partner
Tue, 15th Nov 2022
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social media
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branding
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digital marketing
Pattern Australia has partnered with Hey Bud to help the hemp skincare brand improve its eCommerce operations and grow sales through online marketplaces.
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PixelForce acquires Svelte Studios for branding offerings
Mon, 14th Nov 2022
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creative technologies
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web development
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m&a
PixelForce expands its reach by acquiring Svelte Studios, adding creative, branding, and design solutions to its portfolio.
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Australian shoppers want real-time interaction with brands
Fri, 28th Oct 2022
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accounting systems
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digital banking
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digital marketplace
Twilio’s survey shows lagging adoption in conversational messaging, an untapped opportunity for brands in the Australian market.
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Customer loyalty drops when brands don't innovate - report
Mon, 3rd Oct 2022
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branding
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online shopping
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commercetools
Customers are quick to flee slow-to-innovate brands with lagging commerce experiences, with millennials and Gen Z leading the migration.
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Bonsey Jaden appoints Sherwin Kukreja as Head of Social Media
Fri, 9th Sep 2022
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cloud services
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social media
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digital marketing
Digital group CUE-backed Bonsey Jaden appoints Sherwin Kukreja as Head of Social Media across the Asia Pacific region. #digitalmarketing #leadership.
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What does it take to build a thriving enterprise marketplace?
Tue, 6th Sep 2022
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online shopping
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growth
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branding
Enterprise Marketplaces are proving to be an essential priority for retailers and brands looking to capitalise on expansive growth in consumer eCommerce.
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How brands can use offline data to drive better decision-making
Wed, 24th Aug 2022
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bi
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big data
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data analytics
It’s no secret brands are at the forefront of data usage and capture, especially those with an eCommerce element in their businesses.
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The proof is in the pudding: How to navigate to CX excellence
Mon, 22nd Aug 2022
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crm
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cloud services
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cx
Investing in analytics and integrating technology strategically are key to improving the customer experience, says Freshwork's research.
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ActiveCampaign reveals consumers seek trusthworthy content
Thu, 28th Jul 2022
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open source
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automation
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branding
Consumers will engage with new brands across all channels, including online, in-store and social media, as long as the content is relevant and trustworthy.
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Cisco launches new Service Provider partner programme
Mon, 25th Jul 2022
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partner programmes
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branding
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smb
Cisco has launched a new Webex Wholesale Route-to-Market (RTM) for Service Provider partners to address the evolving needs of SMBs.
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Boomi wins best CEO for diversity and best company for career growth
Thu, 21st Jul 2022
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connectivity
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branding
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intelligent systems
Boomi, the intelligent connectivity and automation leader, has won two awards from Comparably in their largest company category.