Branding stories - Page 2
![Story image](../../../../../uploads/story/2023/07/14/preview_GettyImages-1325079945.webp)
A contemporary technological solution for modern marketing
Fri, 14th Jul 2023
#
digital transformation
#
crm
#
ai
For marketers to stay on top of their game, they are increasingly embracing the technology of today to give them a creative or operational edge.
![Story image](../../../../../uploads/story/2023/06/13/preview_GettyImages-1249408894.webp)
Adobe leverages generative AI with latest Experience Cloud announcements
Tue, 13th Jun 2023
#
data analytics
#
martech
#
cdp
The new Sensei GenAI services will fundamentally transform the ways brands connect with their customers and how they use Adobes enterprise applications.
![Story image](../../../../../uploads/story/2023/06/07/preview_GettyImages-1140559494.webp)
Exclusive: CitrusAd highlights the importance of retail media
Wed, 7th Jun 2023
#
branding
#
online shopping
#
advertising
CitrusAd is a leading retail media platform used globally. TechDay interviewed Alban Villani, CitrusAd's Regional CEO for EMEA, to find out more.
![Story image](../../../../../uploads/story/2023/04/28/preview_image_1.webp)
Marketplaces are the Next Frontier in Omnichannel Retail
Fri, 28th Apr 2023
#
omnichannel
#
martech
#
online shopping
The reality of eCommerce is that almost all consumers cross-shop, research, and view products on several different channels before making a purchase.
![Story image](../../../../../uploads/story/2023/04/24/preview_GettyImages-1285411698.webp)
Visual comms methods the most efficient, says Canva report
Mon, 24th Apr 2023
#
advertising
#
branding
#
digital marketing
Canva has released a new report, finding that 90% of business leaders believe visual communication methods increase efficiency.
![Story image](../../../../../uploads/story/2023/04/20/preview_GettyImages-1365843280.webp)
Freeview refocuses with new and refreshed brand identity
Thu, 20th Apr 2023
#
digital entertainment
#
video
#
radio
Freeview is going to begin rolling out its new brand identity in the coming weeks, which reflects the company’s refocus on how it delivers TV and radio.
![Story image](../../../../../uploads/story/2023/04/03/preview_01_Superloop-Hero-image.webp)
Superloop’s first TV ad campaign targets big league telcos
Mon, 3rd Apr 2023
#
martech
#
superloop
#
branding
Superloop has launched a new brand campaign, Refresh Your Internet, marking its position as a genuine challenger brand in the Australian ISP market.
![Story image](../../../../../fallback.webp)
Versa Networks appoints Dan Maier as CMO
Thu, 30th Mar 2023
#
saas
#
casb
#
sase
Versa Networks, a unified secure access service edge (SASE) provider, has hired Dan Maier as its new Chief Marketing Officer.
![Story image](../../../../../uploads/story/2023/03/13/preview_GettyImages-1400557658.webp)
Aussie businesses to maximise brand revenue via retail
Mon, 13th Mar 2023
#
digital marketing
#
branding
#
financial results
Brands and retailers are increasingly evaluating their channel mix, especially as recession looms, according to a new report.
![Story image](../../../../../uploads/story/2023/03/09/preview_GettyImages-1367616997.webp)
Biggest drawback of social media for SMEs? Copycats
Thu, 9th Mar 2023
#
social media
#
branding
#
smes
Thirty nine percent of SMEs in Australia think that companies copying their ideas is the biggest drawback of using social media.
![Story image](../../../../../uploads/story/2023/03/05/preview_Kate_Rourke_-_Getty_Images.webp)
IWD 2023: Australia's workforce has changed, but visual representation is slow to catch up
Wed, 8th Mar 2023
#
esg
#
iwd
#
branding
Brands and companies still have a long way to go to ensure that visual representation reflects our increasingly diversified workforce.
![Story image](../../../../../uploads/story/2023/02/28/preview_GettyImages-1399550888.webp)
Listen and act: Why hotels need better guest engagement
Tue, 28th Feb 2023
#
cx
#
martech
#
reputation management
Hoteliers must engage with guests and monitor online feedback to shape the guest experience and maintain a positive online reputation.
![Story image](../../../../../uploads/story/2023/02/16/preview_GettyImages-1317706283.webp)
Zendesk investigates changing nature of customer experience
Thu, 16th Feb 2023
#
martech
#
cx
#
branding
Zendesk, has released the company’s latest global Customer Experience Trends Report, revealing immersive experiences are fast becoming a key differentiator.
![Story image](../../../../../uploads/story/2023/02/15/preview_GettyImages-1367616997.webp)
How tech businesses can tell a good brand story
Wed, 15th Feb 2023
#
digital marketing
#
it industry
#
branding
Storytelling can be a powerful tool for tech brands to create meaningful connections and foster loyalty with customers.
![Story image](../../../../../uploads/story/2023/02/13/preview_GettyImages-1051616786.webp)
How Australian Brands can Expand Internationally via Marketplaces Today
Mon, 13th Feb 2023
#
branding
#
online marketing
#
growth
Online international marketplace sales are growing rapidly and present significant growth opportunities for Australian brands.
![Story image](../../../../../uploads/story/2023/02/10/preview_GettyImages-1256603037.webp)
Brands investing in content creation and workflow improvements
Fri, 10th Feb 2023
#
martech
#
adobe
#
branding
Brands across APAC are enhancing their existing marketing processes and technologies to make the most of their investments.
![Story image](../../../../../uploads/story/2023/02/08/preview_GettyImages-1022892932.webp)
Brands urged to help create 'future that matters'
Wed, 8th Feb 2023
#
cleantech
#
branding
#
sustainability
New consumer research from InSites Consulting reveals four Meaning Drivers and 12 trends shaping a more meaningful future.
![Story image](../../../../../uploads/story/2023/01/31/preview_RM_2_Feb_202121.webp)
Brand Influence: Why AI will underpin the advent of virtual influencers
Tue, 31st Jan 2023
#
ai
#
ar, vr & metaverse
#
vr
While the concept of virtual idols and virtual influencers may still be unfamiliar in Europe, in the Americas and Asia, they are already on the rise.
![Story image](../../../../../uploads/story/2023/01/27/preview_GettyImages-1385768827.webp)
Why your house is the consumer and not you (or what I learned from the music industry)
Fri, 27th Jan 2023
#
branding
#
sales
#
consumers
Consumers or buyers? The failure of many companies lies in their confusion of the two, leading to product flops and wasted resources.
![Story image](../../../../../uploads/story/2023/01/26/preview_Adrian_McCusker__MD.webp)
Visuals an eye-catcher for leaders when browsing B2B content
Thu, 26th Jan 2023
#
b2b
#
branding
#
digital marketing
Ah Um has released a new study showing that 65% of business leaders are drawn in by visuals when browsing B2B content.