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Branding stories

Markerstudy partners to enhance UK data centre infrastructure
Unified Communications

Markerstudy partners to enhance UK data centre infrastructure

Schneider Electric and on365 are upgrading Markerstudy Group's data centre infrastructure across the UK, enhancing efficiency and sustainability efforts.

By Kaleah Salmon • 4 min read • Mon, 3rd Mar 2025
Marketers anticipate rise in content demands by 2025
Data Analytics

Marketers anticipate rise in content demands by 2025

A report reveals that 77% of marketers expect significant rises in content demands by 2025, amid budget pressures and evolving consumer preferences.

By Shannon Williams • 3 min read • Fri, 14th Feb 2025
Cloudinary launches 3D platform to boost eCommerce sales
Customer Experience

Cloudinary launches 3D platform to boost eCommerce sales

Cloudinary has launched Cloudinary 3D, a new platform designed to help eCommerce brands enhance product presentation through immersive 3D and AR experiences.

By Catherine Knowles • 3 min read • Fri, 14th Feb 2025
Adobe debuts public beta of 3D design tool Project Neo
Unified Communications

Adobe debuts public beta of 3D design tool Project Neo

Adobe has launched a public beta of Project Neo, a tool aimed at simplifying 3D design for users familiar with 2D programmes, enhancing creative workflows.

By Kaleah Salmon • 3 min read • Thu, 13th Feb 2025
RingCentral launches Studio for virtual event enhancement
Customer Experience

RingCentral launches Studio for virtual event enhancement

RingCentral has unveiled Studio, a new solution enhancing its Events platform to deliver immersive virtual experiences for users in Australia and New Zealand.

By Catherine Knowles • 3 min read • Mon, 3rd Feb 2025
Equativ updates Maestro platform for better ad management
Marketing Technologies

Equativ updates Maestro platform for better ad management

Equativ has unveiled its revamped curation platform, Maestro, enhancing campaign management with new features for superior ad placement and brand safety.

By Catherine Knowles • 3 min read • Mon, 27th Jan 2025
Jaywing & InvoCare partner to boost digital services
Digital Transformation

Jaywing & InvoCare partner to boost digital services

Jaywing has been appointed by InvoCare to enhance digital customer experiences across 60 brands in Australia, New Zealand, and Singapore.

By Catherine Knowles • 3 min read • Wed, 22nd Jan 2025
Otterly.AI exits stealth, helping brands monitor AI search
Marketing Technologies

Otterly.AI exits stealth, helping brands monitor AI search

Otterly.AI has unveiled its AI search monitoring platform, attracting over 1,000 users and aiming to help brands navigate the challenges posed by generative AI search.

By Catherine Knowles • 3 min read • Thu, 26th Dec 2024
Medallia reveals experience management trends for 2025
Data Analytics

Medallia reveals experience management trends for 2025

Medallia predicts that 2025 will see hyper-personalisation, employee empowerment, and AI transforming customer engagement strategies.

By Catherine Knowles • 3 min read • Thu, 26th Dec 2024

Stories from Other Regions

Branding stories

Key 7 Investment completes acquisition of StoryFile
Digital Entertainment

Key 7 Investment completes acquisition of StoryFile

Key 7 Investment has acquired StoryFile, enhancing its AI-powered video platform's growth potential while concluding its Chapter 11 process.

By Catherine Knowles • 4 min read • Fri, 7th Mar 2025
Gen Z shopping trends reveal eCommerce preferences surge
Customer Experience

Gen Z shopping trends reveal eCommerce preferences surge

Sciative Solutions has revealed that 66% of Gen Z prefer online shopping, highlighting the importance of eCommerce, product quality, and customer reviews.

By Kaleah Salmon • 2 min read • Thu, 27th Feb 2025
SECO partners with impact.com to boost Senheng app usage
Unified Communications

SECO partners with impact.com to boost Senheng app usage

S Ecosystem has teamed up with impact.com to boost its Senheng mobile app's user base and affiliate programme, aiming to enhance community engagement.

By Catherine Knowles • 2 min read • Thu, 6th Feb 2025
Difficult returns leads to brand abandonment - study
Gaming

Difficult returns leads to brand abandonment - study

A study by Manhattan Associates reveals that 40% of shoppers abandon brands after negative return experiences, highlighting the critical need for efficient return processes.

By Catherine Knowles • 3 min read • Mon, 3rd Feb 2025
Radicle Science wins best industry service provider award
Health Technologies

Radicle Science wins best industry service provider award

Radicle Science has won the Nutritional Outlook Best of the Industry 2024 Award, recognising its significant advancements in clinical validation for the nutraceutical sector.

By Catherine Knowles • 3 min read • Mon, 27th Jan 2025
Techcombank leads in Vietnamese banking brand equity rise
Unified Communications

Techcombank leads in Vietnamese banking brand equity rise

Techcombank's Brand Equity Index has surged by 68% in Q4 2024, now leading Vietnam's banking sector, fuelled by innovative marketing and community engagement.

By Catherine Knowles • 3 min read • Thu, 23rd Jan 2025
Ecommpay introduces customisable Payment Page Designer tool
DevOps

Ecommpay introduces customisable Payment Page Designer tool

Ecommpay has unveiled a new Payment Page Designer tool, enabling merchants to personalise payment pages, boosting customer conversion rates significantly.

By Kaleah Salmon • 2 min read • Mon, 20th Jan 2025
Cynthia Gumbert named as Chief Marketing Officer at Litera
Cloud Access Security Broker

Cynthia Gumbert named as Chief Marketing Officer at Litera

Litera has appointed Cynthia Gumbert as Chief Marketing Officer, bringing over 20 years of technology marketing expertise to drive innovation and growth.

By Imee Dequito • 2 min read • Thu, 16th Jan 2025