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Branding Stories - Page 10

Australian Stories

Branding stories

Zendesk investigates changing nature of customer experience
Customer Experience

Zendesk investigates changing nature of customer experience

Zendesk, has released the company's latest global Customer Experience Trends Report, revealing immersive experiences are fast becoming a key differentiator.

By Catherine Knowles • 6 min read • Thu, 16th Feb 2023

Global Stories

Branding stories

Retailers called on to win over shoppers as cost of living rises
Customer Experience

Retailers called on to win over shoppers as cost of living rises

After significant growth in peak pandemic years, Australian consumer online retail spending has stabilised, according to the Australian Ecommerce Report 2023.

By Catherine Knowles • 5 min read • Thu, 7th Sep 2023
Yahoo acquires Commonstock, builds out retail resources
Yahoo

Yahoo acquires Commonstock, builds out retail resources

Yahoo acquires Commonstock, a social and community-based platform for retail investors, to enhance Yahoo Finance's offerings.

By Catherine Knowles • 3 min read • Thu, 24th Aug 2023
BlackBerry appoints Neelam Sandhu as CMO
Marketing Technologies

BlackBerry appoints Neelam Sandhu as CMO

BlackBerry appoints Neelam Sandhu as Chief Marketing Officer, responsible for leading marketing and corporate sustainability efforts.

By Imee Dequito • 3 min read • Fri, 18th Aug 2023
Calabrio Names Dillon Nugent as Chief Marketing Officer
Software-as-a-Service

Calabrio Names Dillon Nugent as Chief Marketing Officer

Dillon Nugent appointed as CMO of workforce performance company, Calabrio, bringing 25+ years of marketing experience to drive growth strategies.

By Sean Mitchell • 2 min read • Fri, 11th Aug 2023
A contemporary technological solution for modern marketing
Customer Relationship Management

A contemporary technological solution for modern marketing

For marketers to stay on top of their game, they are increasingly embracing the technology of today to give them a creative or operational edge.

By Vrushali Prasade • 4 min read • Fri, 14th Jul 2023
Adobe leverages generative AI with latest Experience Cloud announcements
Data Analytics

Adobe leverages generative AI with latest Experience Cloud announcements

The new Sensei GenAI services will fundamentally transform the ways brands connect with their customers and how they use Adobes enterprise applications.

By Catherine Knowles • 4 min read • Tue, 13th Jun 2023
Exclusive: CitrusAd highlights the importance of retail media
Marketing Technologies

Exclusive: CitrusAd highlights the importance of retail media

CitrusAd is a leading retail media platform used globally. TechDay interviewed Alban Villani, CitrusAd's Regional CEO for EMEA, to find out more.

By Tom Raynel • 6 min read • Wed, 7th Jun 2023
Visual comms methods the most efficient, says Canva report
Marketing Technologies

Visual comms methods the most efficient, says Canva report

Canva has released a new report, finding that 90% of business leaders believe visual communication methods increase efficiency.

By Zach Thompson • 3 min read • Mon, 24th Apr 2023
Freeview refocuses with new and refreshed brand identity
Digital Entertainment

Freeview refocuses with new and refreshed brand identity

Freeview is going to begin rolling out its new brand identity in the coming weeks, which reflects the company's refocus on how it delivers TV and radio.

By Zach Thompson • 3 min read • Thu, 20th Apr 2023
Superloop's first TV ad campaign targets big league telcos
Marketing Technologies

Superloop's first TV ad campaign targets big league telcos

Superloop has launched a new brand campaign, Refresh Your Internet, marking its position as a genuine challenger brand in the Australian ISP market.

By Zach Thompson • 3 min read • Mon, 3rd Apr 2023
Versa Networks appoints Dan Maier as CMO
Software-as-a-Service

Versa Networks appoints Dan Maier as CMO

Versa Networks, a unified secure access service edge (SASE) provider, has hired Dan Maier as its new Chief Marketing Officer.

By Tom Raynel • 3 min read • Thu, 30th Mar 2023
Aussie businesses to maximise brand revenue via retail
Marketing

Aussie businesses to maximise brand revenue via retail

Brands and retailers are increasingly evaluating their channel mix, especially as recession looms, according to a new report.

By Shannon Williams • 3 min read • Mon, 13th Mar 2023
Biggest drawback of social media for SMEs? Copycats
Social Media

Biggest drawback of social media for SMEs? Copycats

Thirty nine percent of SMEs in Australia think that companies copying their ideas is the biggest drawback of using social media.

By Shannon Williams • 3 min read • Thu, 9th Mar 2023
IWD 2023: Australia's workforce has changed, but visual representation is slow to catch up
Marketing

IWD 2023: Australia's workforce has changed, but visual representation is slow to catch up

Brands and companies still have a long way to go to ensure that visual representation reflects our increasingly diversified workforce.

By Kate Rourke • 3 min read • Wed, 8th Mar 2023
Listen and act: Why hotels need better guest engagement
Customer Experience

Listen and act: Why hotels need better guest engagement

Hoteliers must engage with guests and monitor online feedback to shape the guest experience and maintain a positive online reputation.

By Murphy Mathew • 4 min read • Tue, 28th Feb 2023

Stories from Other Regions

Branding stories

How tech businesses can tell a good brand story
Marketing

How tech businesses can tell a good brand story

Storytelling can be a powerful tool for tech brands to create meaningful connections and foster loyalty with customers.

By Lis Anderson • 4 min read • Wed, 15th Feb 2023