Advertising Technologies (Adtech) stories - Page 23
NZ's mobile ad spending increases
Mon, 27th Aug 2012
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uc
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martech
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interactive
Kiwi mobile advertising expenditure continues to grow as specialist mobile media companies descend on the New Zealand market.
Ads on mobile devices are the least trusted by consumers: Nielsen
Thu, 12th Apr 2012
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martech
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apple
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mobility
Nielsen's study reveals mobile ads are the least trusted by consumers, with traditional media like TV and newspapers still leading.
Bus stop ad can only be seen by girls
Wed, 22nd Feb 2012
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martech
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adtech
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women in technology
Plan UK has launched a bus stop ad in Oxford Street that uses facial recognition to show content only to women, highlighting the campaign for girls' rights.
News publishers not matching ads to readers
Tue, 14th Feb 2012
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martech
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google
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apple
In-house ads are taking up the majority of space on mainstream news sites, as publishers struggle to convince advertisers to make the leap from print.
Steve Jobs Android ad: homage or horror?
Fri, 3rd Feb 2012
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martech
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apple
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mobility
A Taiwanese firm's ad with a Steve Jobs lookalike promoting an Android product has sparked outrage for tastelessness.
Apple fans get 'Samsunged' in new ad
Mon, 23rd Jan 2012
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martech
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apple
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samsung
Samsung teases Apple fans in new ad, sparking rivalry before the Super Bowl. Could we just got Samsunged become the next catchphrase?.
How not to run a Twitter campaign
Wed, 23rd Nov 2011
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martech
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qantas
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airlines
Qantas' ill-timed #QantasLuxury Twitter campaign backfires amid industrial disputes, drawing backlash from frustrated passengers and viral ridicule.
Internet ad revenues soaring in the US
Fri, 30th Sep 2011
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martech
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partner programmes
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marketing
US internet ad spend hits record $14.9 billion in H1 2011, up 23% year-on-year, as businesses leverage online marketing's clout.
LinkedIn posts solid revenue, profit
Fri, 5th Aug 2011
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martech
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facebook
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linkedin
LinkedIn reports a 120% revenue rise and a 5% profit increase, easing fears of another tech bubble burst with its impressive Q2 post-IPO performance.
Online advertising spend up 388%
Mon, 1st Aug 2011
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uc
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martech
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marketing
Online ad spend soars by 388% (2006-2010), fuelled by UFB, signalling a digital shift as traditional print media revenue falls, says PwC report.
Digital signage
Fri, 1st Jul 2011
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digital signage
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martech
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adtech
NTT's new digital signage system uses intelligent technology to deliver targeted advertising based on the presence of people nearby.
Personalised advertising: it's a personal choice
Sun, 1st May 2011
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martech
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social media
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adtech
You're surfing the net, browsing Facebook, or reading emails and an ad perfectly tailored to your interests and needs happens to catch your eye.
Video killed the radio star
Fri, 1st Apr 2011
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martech
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adtech
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lg
Back before the invention of the internet, and even the invention of TV, people used to tune to a little old thing called the radio.
Facebook turns your posts into spam with 'sponsored stories'
Tue, 1st Mar 2011
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martech
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hp
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facebook
Facebook's new 'Sponsored Stories' feature turns your likes and check-ins into ads, spamming your friends' feeds without any option to opt out.
Facebook fails in customer satisfaction
Wed, 21st Jul 2010
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martech
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facebook
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social networking
Facebook has hit rock bottom in customer satisfaction, ranking even lower than the US IRS, reveals a ForeSee Results report.
CEO's riverside pitch for XT - video
Thu, 3rd Jun 2010
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uc
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martech
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spark
Amid XT Network woes, Telecom's CEO strolls riverside in Otago for a charm offensive TV ad, urging Kiwis to re-embrace the service with humour and humility.
YouTube turns five
Tue, 18th May 2010
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martech
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google
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youtube
YouTube celebrates its fifth anniversary with over two billion daily views; Co-Founder Chad Hurley sees vast growth potential ahead for the video platform.
Free media won't work
Sat, 1st May 2010
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storage
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martech
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digital entertainment
If you enjoy online media, such as music and video, chances are you'll be paying for it in the near future if you want the quality stuff.
Murdoch declares war on Google
Fri, 1st Jan 2010
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uc
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martech
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microsoft
Unless a foolproof way is found of generating revenue from online news, the future of journalism itself is under threat.
Murdoch to remove online content from Google
Wed, 11th Nov 2009
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martech
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google
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adtech
Rupert Murdoch plans to remove News Corp content from Google searches, making it exclusive to paying subscribers amid claims that Google is 'stealing' stories.