Advertising Technologies (Adtech) stories - Page 22

A second digital revolution will bring $4.8 trillion in spend by 2025, but which tech providers will become digital enablers and reap the benefits?.

Facebook says it will now begin including information from pages that use Facebook's Like button and similar social features for better targeted ads.

In 2009, almost half of the top selling apps targeted young children, and 80% of top-selling educational apps in the iTunes store target children.

New tech developed by NZ company Snakk Media allows brands to synchronise ads across television, mobile and tablet screens.

Online advertising industry shifts to personalised real-time bidding technologies, forcing enterprises to redefine their strategies, warns Ovum report.

Intel appoints Steven Fund as new Chief Marketing Officer, aiming to leverage his extensive brand expertise to revitalise global marketing strategies.

Global mobile advertising spending is forecast to reach $18.0 billion in 2014, up from the estimated $13.1 billion in 2013.

Recently, Microsoft made a decision to modify the release timeline for partner program changes, in a bid to reflect a simpler, more measured approach.

Telecom drops high court case against rival telco following a number of changes to Vodafone's 'SuperNet' advertising campaign.

Ads, Ads, and yes, more Ads as social networking site smashes financial expectations with over one million advertisers now on board.

Social media giant is due to report its Q2 results today with eyes fixed on advertising revenue. But would you pay for an ads-free experience each month?.

In a bid to keep marketers sweet, social networking site is axing adverts on pages containing sexual or violent content.

Google reports a strong start to 2013 with revenues rising 31% to USD $13.97 billion, despite slightly missing Wall Street forecasts.

Website hosting leads online job growth at 3300%, with AWS seeing a 466% rise. Apple jobs decline amid 'app-fatigue' while Android gains 7%.

Charlie Bit My Finger, the 2007 viral sensation, has hit over half a billion views, netting the Davies-Carr family up to GBP £100,000 in advertising revenue.

Video services delivered online will account for 10% of total TV and video revenues before the end of the decade.

Instapaper is the ultimate Android app to save and read web pages offline, perfect for those moments when you're on the go. Get it now for just USD $3.96!.

Google's new ad policy bans a multi-national legal firm from promoting their services, suggesting people don't need legal counsel, sparking industry debate.

The Rock FM has launched its own Android app, offering live streaming, music news, and endless funny content—perfect for fans on the go.

Social networking site could capture 50% of global search market over the next few years through a new 'Social Search' era according to latest findings.