Advertising Technologies (Adtech) stories - Page 21

Thousands of popular Android apps are violating Google's policies by tracking users with persistent identifiers, according to AppCensus and Sophos.

While New Zealanders distrust digital advertising due to things like online ad fraud, it doesn't have to be that way.

Wellington's adtech firm Postr goes global with contracts in Indonesia, Germany, and Portugal, expanding its team and quadrupling monthly revenue.

The company has launched 'Advertising Analytics for Paid Search' in an effort to provide more clarity to paid search campaigns.

Zara's launch of its online store in Australia has caused local retailers to dramatically increase their ad spend, according to data from SEMrush.

Nutanix's NEXT magazine offers IT leaders curated advice, bold ideas, and innovative insights to navigate digital disruption and multicloud challenges.

Adobe Advertising Cloud launches first mobile app for cross-channel campaign management, expanding capabilities to include automated digital audio ad buying.

By removing the middlemen in the digital advertising ecosystem like Google, BitClave gives users control over their data.

​Swirl Networks and AccuWeather have partnered to bring advanced, real-time weather targeting capabilities to indoor mobile location marketing.

Adobe has unveiled its new Adobe Experience Cloud, which aims to enhance customer experiences and embrace digital disruption.

If your resolution was to get your business in the spotlight and top of mind amongst a relevant audience, there's hope for you yet.

​Who would have thought that people would be willing to download an app that displays ads on their phones? Postr has secured $3m investment into APAC.

Search engines. A crucial feature of the modern era – fail to master their ins and outs and you essentially fail to do business. Here's a solution.

MyRepublic has been let off by the Advertising Standards Authority, after a complaint about a promo that was 'in very poor taste'.

We got a full head of steam up following the digital-only decision last year, and we certainly haven't slowed that train of growth in 2016.

TechDay's #PartyWatch offers free festive publicity; simply share your Christmas bash invites and tales with us!.

Despite the fact you downloaded Adblock to block adverts, you're now back at square one, as they will soon display ads they deem as 'good'.

Facebook boosts user control over ad experience, allowing the filtering of unwanted ads and addressing use of ad blockers.

Facebook announced overnight that it will give users more freedom to control their advertising experience & take power away from desktop ad blockers.

Marchex has expanded its Australian presence with a new office in Sydney, and has extended its technology facilities to support growing demand.