SecurityBrief Australia logo
Australia's leading source of cybersecurity and cyber-attack news
Story image

Google introduces Privacy Sandbox on Android to limit data sharing

By Shannon Williams
Fri 18 Feb 2022

Google has announced a multi-year initiative to build the Privacy Sandbox on Android, with the goal of introducing new, more private advertising solutions. 

Specifically, these solutions will limit sharing of user data with third parties and operate without cross-app identifiers, including advertising ID, the company says.

Google says it is also exploring technologies that reduce the potential for covert data collection, including safer ways for apps to integrate with advertising SDKs.

The Privacy Sandbox on Android builds on Google's existing efforts on the web, providing a clear path forward to improve user privacy without putting access to free content and services at risk.

"Our goal with the Privacy Sandbox on Android is to develop effective and privacy enhancing advertising solutions, where users know their information is protected, and developers and businesses have the tools to succeed on mobile," the company says.

"While we design, build and test these new solutions, we plan to support existing ads platform features for at least two years, and we intend to provide substantial notice ahead of any future changes."

Starting today, developers can review initial design proposals and share feedback on the Android developer site. 

Google says it plans to release developer previews over the course of the year, with a beta release by the end of the year. 

"Mobile apps are a core part of our everyday lives. Currently more than 90% of the apps on Google Play are free, providing access to valuable content and services to billions of users," says Anthony Chavez, VP, Product Management, Android Security & Privacy.

"Digital advertising plays a key role in making this possible. But in order to ensure a healthy app ecosystem — benefiting users, developers and businesses — the industry must continue to evolve how digital advertising works to improve user privacy," he says.

"That’s why we originally developed advertising ID to give users more control. Last year we introduced improvements to these controls, but we believe it’s important to go further."

"​​We realise that other platforms have taken a different approach to ads privacy, bluntly restricting existing technologies used by developers and advertisers," Chavez says.

"We believe that — without first providing a privacy-preserving alternative path — such approaches can be ineffective and lead to worse outcomes for user privacy and developer businesses."

Chavez says the goal with the Privacy Sandbox on Android is to develop effective and privacy enhancing advertising solutions, where users know their information is protected, and developers and businesses have the tools to succeed on mobile. 

"While we design, build and test these new solutions, we plan to support existing ads platform features for at least two years, and we intend to provide substantial notice ahead of any future changes," he says.

"We know this initiative needs input from across the industry in order to succeed. We’ve already heard from many partners about their interest in working together to improve ads privacy on Android, and invite more organisations to participate."

Related stories
Top stories
Story image
Network Management
Superloop helping Aussie K12 schools with latest offering
Superloop has launched CyberEdge, a new cybersecurity platform that will give K12 schools in Australia the tools to optimise, secure and manage their network.
Story image
ExtraHop
Organisations exposing highly sensitive protocols to public internet
More than 60% of organisations expose remote control protocol SSH to the public internet, while 36% of organisations expose the insecure FTP protocol.
Story image
IDC
High level of Customer Identity & Access Management adoption
The study from Okta revealed that the pandemic has either accelerated or highlighted the need for digital-first strategies.
Story image
Microsoft
Microsoft, NSW partnership to accelerate digital transformation
The renewed partnership is designed to maximise the value of Microsoft solutions to various NSW Government agencies.
Story image
Ransomware
Big business in cryptocurrencies and cybercrime
As of June this year, about a quarter (26%) of Australians considered cryptocurrency as a good investment, and over 36% have at one point considered buying cryptocurrency as an investment.
Story image
Remote Working
Cybersecurity concerns higher than before the pandemic - report
BeyondTrust's new survey shows Australian organisations are more concerned about cyberattacks than they were before the COVID-19 pandemic.
Story image
Privileged Access Management / PAM
The importance of stopping identity sprawl for cybersecurity
The 2021 Data Breach Investigations Report (DBIR) shows that 61% of all breaches involve malicious actors gaining unauthorised, privileged access to data by using a compromised credential. Unfortunately, it is often too late when the misuse of a credential is detected.
Story image
Dark web
Beware the darkverse and its cyber-physical threats
A darkverse of criminality hidden from law enforcement could quickly evolve to fuel a new industry of metaverse-related cybercrime.
Story image
Data Protection
Cloud privacy, data protection more complex than on-prem
In the past 12 months, over a third of Australian businesses (36%) experienced a cloud-based data breach or failed audit. 
Story image
API
Security gaps in APIs plague organisations - study
Together, the findings highlight that existing solutions and API security tactics focused on shift-left strategies are failing to adequately protect APIs.
Story image
Gaming
Attacks on gaming companies more than double over past year
The State of the Internet report shows gaming companies and gamer accounts are at risk, following a surge in web application attacks post pandemic.
Story image
Mergers and Acquisitions
Netskope acquires Infiot, delivers integrated SASE platform
Converged SASE platform provides AI-driven zero trust security and simplified, optimised connectivity to any network location or device, including IoT.
Story image
Healthcare
SOTI research explores professional's thoughts on digitisation in the healthcare sector
Interconnectivity, automation and data management were the three key trends highlighted in the report as integral parts of successful medical technology implementation.
Story image
Ransomware
Ivanti and SentinelOne partner on patch management solution
Ivanti and SentinelOne will integrate their technologies Ivanti Neurons for Patch Management and SentinelOne's Singularity XDR platform.
Story image
Malware
Nozomi Networks Labs identifies impacts on 2022 threat landscape
Nozomi Networks’ latest research finds that wiper malware, IoT botnet activity, and the Russia/Ukraine war have had the biggest impact on the threat landscape in 2022 so far.
Story image
Neat
Workplace design a crucial factor for better employee experience - report
The key to a successful workplace could be its design, according to research from Ecosystm and Neat.
Story image
SaaS
Claroty launches new cloud-based industrial cybersecurity platform
The company says Claroty xDome is the industry's first solution to deliver the ease and scalability of SaaS without compromising on visibility, protection, and monitoring controls.
Story image
Healthcare
Why the Metaverse could be the key to enhancing the healthcare sector
The experts at Accenture understand that the programmable world is about building the next version of the physical world in healthcare, understanding complex layers in order to fully utilise technology to its maximum effect.
Story image
Artificial Intelligence
Exclusive: NZ-based DEFEND offers global cyber protection
DEFEND supports customers in 66 countries across the globe with a relentless focus on ensuring that every dollar spent on security provides a meaningful return on investment and reduces cyber risk.
AWS Marketplace
See how managed security services (MSS) have evolved to Managed Detection and Response (MDR) and Extended Detection and Response (XDR). Learn how these new holistic solutions can simplify security management and improve your threat detection and response.
Link image
Story image
Cybersecurity
Optic Security Group on Australia recruitment drive
Trans-Tasman security integrator looks to meet the twin challenges of high client project demand tight & labour market supply with new opportunities.
Story image
Web application firewall
Radware recognised in KuppingerCole’s 2022 Leadership Compass report
Radware has been named a Product, Innovation, Market and Overall Leader in the 2022 KuppingerCole Leadership Compass report for Web Application Firewalls.
Story image
Gartner Magic Quadrant
Gartner positions Commvault as Leader in 2022 Magic Quadrant
Gartner has named Commvault a Leader in its 2022 Gartner Magic Quadrant for Enterprise Backup and Recovery Software Solutions report.
Story image
Cybersecurity
Palo Alto Networks responds to rise in threats with MDR service
Unit 42 Managed Detection and Response is a new service that can offer continuous 24/7 threat detection, investigation and response.
Story image
Cloud
DCI plans to build new cloud edge data centre in Canberra
DCI is one of the first to commit to the Precinct which has a focus on defence, space, cybersecurity and high-tech manufacturing sectors.
Story image
Gartner
Veeam named Leader in enterprise backup and recovery
"We believe our innovation and ability to execute validates our solid standing as the #1 trusted provider of modern data protection."
Story image
Malware
Research shows attacks on the gaming industry are getting worse
Web application attacks in the gaming sector have grown by 167% from Q1 2021 to Q1 2022, according to new research from Akamai.
Story image
Digital Transformation
Dear boardroom, please don’t put digital transformation back in the box
Australian companies are years ahead of where they would have been – a position that the country is poised to take advantage of to do great things. And one that it risks losing.
Story image
Rubrik
Gartner names Rubrik Leader in 2022 Magic Quadrant
Rubrik has been positioned by Gartner as a Leader in the 2022 Magic Quadrant for Enterprise Backup and Recovery Software Solutions.
Story image
Migration
Four benefits companies can realise by transitioning to S/4HANA early
Although there is time before organisations are required to transition to a cloud-based solution, such as S/4HANA, it is beneficial to transition now. Waiting too long could complicate the process.
Story image
Malware
Avast One extends protection with Online Safety Score
Avast One has extended its cross-platform support by adding its Online Safety Score feature to both the Mac and iOS platforms of Avast One.
Story image
Firewall
Fortinet unveils compact firewall for hyperscale data centres, 5G networks
"Fortinet’s dedication to pushing the boundaries of what is possible in security performance has yielded the most powerful compact firewall yet."
Story image
Compliance
Why security needs to shape your journey to the cloud
It's estimated that 80% of workloads could be in the cloud in the next few years. How can you make all that data secure?
Story image
Open source
Flashpoint acquires Echosec Systems, elevates OSINT capabilities
Flashpoint has acquired Echosec Systems, a provider of open-source intelligence and publicly available information.
Story image
Indusface
Why enhancing bot protection for web and API endpoints matters
The trouble with bots is that they aren’t all bad. Unfortunately, this can make it challenging to detect malicious bots that find their way into your system and threaten your business.
Story image
Data Protection
VMware introduces advanced workload protection for AWS
VMware Carbon Black Workload for AWS delivers comprehensive visibility and security across on-premises and cloud environments for AWS customers.
Story image
Cybersecurity
Qualys develops EASM capabilities for Cloud Platform
"Qualys unique approach to EASM is integrating the internal and external asset data from CyberSecurity Attack Management with its VMDR solution into a single view."
AWS Marketplace
Learn how security orchestration, automation, and response (SOAR) enhances your security strategy.
Link image
Story image
Data Protection
CyberRes partners with Google Cloud in lead up to BigQuery release
CyberRes, a Micro Focus line of business, has announced a partnership with Google Cloud to support the upcoming release of BigQuery remote functions.
Story image
Data Protection
Video: 10 Minute IT Jams - An update from SearchInform
Alexey Pinchuk joins us today to discuss the role the company plays in helping organisations manage risk and provide better security outcomes.
Story image
Cheetah Digital
Privacy, data ethics and the ‘seismic shift’ in consumer trust
Aussie consumers have low levels of trust for advertising, but will pay more to purchase from a trusted brand, a new report from Cheetah Digital reveals.
Story image
SAP
Microsoft unveils two new security products to help reduce attack surfaces
The products are set to give companies deeper insights into threat actor activity and help them successfully navigate the changing threat landscape.
Story image
Government
Mandiant researchers uncover significant new disinformation campaign
Researchers from Mandiant say they have uncovered a significant disinformation campaign from the Chinese Government in the wake of U.S. Speaker Nancy Pelosi's visit to Taiwan.