About Shannon
Shannon Williams
Journalist
Shannon is a freelance editor and writer. As a professional content creator over the last ten years, Shannon has worked across many industries including tech, business and travel, in a variety of mediums including media, publishing, communications and social media. She has a knack for finding the right voice for her audience and relishes the opportunity to tell stories.
Stories by Shannon
Unpredictable cash flow stifles US agency growth & profits
Last week
#
martech
#
digital marketing
#
branding
Unpredictable cash flow is hindering growth for 63% of US marketing agencies, delaying hires and investment, says an Ignition survey.
AI agents prompt 62% of UK firms to rethink IT hiring plans
Last week
#
digital transformation
#
ai
#
agentic ai
New research shows 62% of UK firms are revising IT hiring plans as AI agents reshape roles, focusing teams on strategic tasks over routine work.
Omnisenti launches Voice AI platform for small Australian firms
Last week
#
ai
#
agentic ai
#
data residency
Omnisenti launches a Voice AI platform tailored for Australian small and mid-sized firms, enhancing customer service and operational efficiency with secure voice automation.
Growing AI spend challenges firms as ROI confidence lags
Last week
#
ai
#
cybersecurity
#
it budget
CloudZero reveals AI spending in software firms is rising sharply, with budgets set to increase 36% in 2025 amid challenges in evaluating ROI and hiring talent.
UK firms extend FX hedge lengths as pound rises against USD
Last week
#
risk & compliance
#
forex
#
finance
Amid tariff-driven volatility and a rising pound, 54% of UK firms lengthen FX hedges, securing financial protection amidst shifting market conditions.
AI use in Australian shopping soars, with one in three onboard
Last week
#
cx
#
martech
#
ai
One in three Australians now use AI for shopping tasks like choosing outfits and planning meals, with adoption up 45% in the past year, study finds.
Organisations boost AI security as data threats & risks evolve
Last week
#
malware
#
data protection
#
ransomware
Nearly 70% of organisations see rapid AI development, especially generative AI, as their top security concern, urges Thales' 2025 Data Threat Report.
Shadow spend costs UK firms margins as AI offers hope
Last week
#
hcm
#
ai
#
procurement
Shadow spend drains UK firms’ margins, with £1 in every £10 untracked, but AI and automation offer promising solutions to boost spend visibility and control.
Emburse launches global partner community for expense management
Last week
#
digital transformation
#
fintech
#
hcm
Emburse has unveiled a global partner community with 140 organisations to improve expense management for travel and finance professionals worldwide.
EU banks brace for lost interest earnings as SEPA Instant looms
Last week
#
banking
#
policy
#
financial services
Nearly half of European banks expect to lose millions in interest due to new liquidity rules under SEPA Instant Payments Regulation by October 2025.
More than half of UK consumers abandon brands over bad apps
Last week
#
cx
#
martech
#
software
Research by Amplitude shows 58% of UK consumers abandon brands after app glitches, prioritising seamless functionality over sleek design to keep loyalty.
Younger UK consumers more comfortable with AI in messages
Last week
#
cx
#
martech
#
personalisation
Research by Quadient reveals younger Brits are twice as comfortable as older generations with AI-generated communications, amid calls for greater transparency.
NetApp & NVIDIA join forces to streamline AI data management
Last week
#
storage
#
data analytics
#
digital transformation
NetApp and NVIDIA partner to integrate AI Data Platform into AIPod, enabling secure, scalable AI pipelines and enhanced data management for businesses.
SurveyMonkey launches Trust Centre as UK firms face AI privacy risks
Last week
#
encryption
#
iot
#
dlp
SurveyMonkey unveils Trust Centre as 40% of UK businesses flag AI as a major GDPR and data privacy challenge amid rising compliance concerns.
Boston Consulting & Pencil partner to boost AI in marketing
Last week
#
martech
#
partner programmes
#
cdp
Boston Consulting Group and Pencil launch global partnership to scale AI in marketing, enhancing efficiency, reducing costs, and boosting campaign performance.
Exabeam & Vectra AI partner to boost threat detection speed
Last week
#
firewalls
#
siem
#
network security
Exabeam and Vectra AI have partnered to integrate their platforms, aiming to accelerate cyber threat detection and simplify security operations for organisations.
Hazy Hawk exploits abandoned cloud DNS for global scams surge
Last week
#
cloud security
#
email security
#
cybersecurity
Cybersecurity firm Infoblox warns of Hazy Hawk, a threat actor hijacking DNS records from abandoned cloud resources to spread scams and malware worldwide.
European brands shift eCommerce strategies beyond Amazon in 2025
Last week
#
digital transformation
#
supply chain & logistics
#
ecommerce
Nearly 80% of European brands plan to expand eCommerce beyond Amazon in 2025, embracing hybrid models amid rising costs and operational challenges.
UK leads Europe in public sector adoption of generative AI
Last week
#
digital transformation
#
genai
#
ai
New research shows 75% of UK public sector organisations lead Europe in generative AI adoption, despite concerns over data security and sustainability.
Gigamon survey finds AI drives hybrid cloud breach rise to 55%
Last week
#
hybrid cloud
#
advanced persistent threat protection
#
breach prevention
AI-driven cyber threats have pushed breach rates to 55%, with hybrid and public clouds seen as increasingly vulnerable, says Gigamon's 2025 survey.