Search Engine Optimisation (SEO) stories
Nowadays, the main objective for every person or organisation owning a website is to appear as high as possible in search pages.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
HubSpot launches AI tools to tackle search decline
Yesterday
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crm
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cx
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personalisation
HubSpot bets on answer engines and AI-driven sales, marketing and support tools as it says organic traffic has fallen 27% year on year.
AI search threatens Australian retailers, warns Megantic
Yesterday
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digital transformation
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cx
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martech
Megantic and Shopify APAC say Australian eCommerce brands must adapt for AI-driven discovery or risk fading from shopper recommendations.
Umbraco launches AI skills for backoffice developers
2 days ago
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ecm
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martech
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rpa
Umbraco adds AI skills to guide backoffice development, giving agents direct access to current docs, code and examples for safer customisation.
Agentic commerce and the evolution of retail purchase behaviour
3 days ago
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digital transformation
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cx
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martech
Retail shifts as AI agents move from recommending products to completing purchases, forcing brands to make catalogues legible to machine buyers.
Why some brands seem “everywhere” online (and others don't exist)
3 days ago
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cx
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martech
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partner programmes
Brands that dominate search and social share a deliberate strategy, while quieter rivals often lack the consistency, authority and distribution to be seen.
ACAM launches search course as zero-click AI rises
4 days ago
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martech
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genai
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ai
Australian Centre for AI in Marketing unveils four-week search strategy course as AI summaries drive fewer clicks and reshape brand visibility.
AI is reshaping search infrastructure - SEO is being rewritten
4 days ago
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martech
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partner programmes
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genai
AI is transforming search from keyword matching to meaning-based systems, forcing businesses to rethink SEO, content structure and technical foundations.
What sustainable SEO success really involves
5 days ago
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data analytics
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martech
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partner programmes
How Melbourne businesses can build lasting search visibility through consistency, technical stability and trusted expertise.
Thryv urges small businesses to boost AI search visibility
Last week
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digital transformation
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cx
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martech
Thryv says Australian and New Zealand small businesses need tidy websites, consistent listings and fresh reviews to win AI-driven recommendations.
Optimizely training sparks surge in marketing AI agents
Last week
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devops
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digital transformation
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cx
Optimizely training programme sees 375 AI agents built in five days as waitlist tops 1,500 amid rising enterprise marketing demand.
Trustpilot launches AI search tools for brand visibility
Last week
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data analytics
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cx
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martech
Trustpilot rolls out AI search metrics and review tools as brands race to stay visible in generative shopping results.
Superdry appoints Verde Digital to boost organic search
Last week
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digital transformation
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martech
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partner programmes
Superdry & Co turns to Verde Digital for SEO and AI search support as the rebranded retailer targets broader fashion discovery worldwide.
Megantic warns retailers on AI search risk in APAC
Last week
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cx
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martech
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commerce systems
Megantic and Shopify APAC warn Australian retailers to overhaul product data and site structure as AI shopping tools reshape discovery.
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The rush to GEO is understandable. But here's what gets missed in the scramble
Last week
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digital transformation
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martech
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llms
GEO spending is surging, but marketers risk wasting money if they do not first fix inconsistent brand messaging and content foundations.
Bazaarvoice launches API to boost AI review discovery
Last week
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martech
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commerce systems
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erp
Bazaarvoice unveils patent-pending API to help brands and retailers surface verified reviews in AI-led shopping and search results.
AI expert reveals the 'New Currency' in AI discovery for eCommerce brands
Last week
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digital transformation
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cx
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martech
AI discovery is levelling eCommerce, with mid-sized Shopify brands gaining an edge over bigger rivals by making products clearer to generative engines.
Progress adds AI search & personalisation to Sitefinity
This month
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cx
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martech
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risk & compliance
Progress Software adds AI search, personalisation and conversational tools to Sitefinity as enterprises seek more governed digital experiences.
Australian marketers split over AI visibility ownership
This month
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cx
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martech
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partner programmes
Australian marketers split over who should own AI visibility, as 84% of leaders report fragmented responsibility and rising reputational risk.
Experts warn: SEO alone is no longer enough for online visibility
Last month
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martech
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genai
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llms
AI search is forcing marketers to rethink visibility, as businesses adapt content for direct answers, zero-click journeys and broader source inclusion.
How hosting impacts Google Core Web Vitals
Last month
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hyperscale
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martech
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dc
Fast, well-placed hosting can dramatically boost Google Core Web Vitals, improving load speed, responsiveness and visual stability.