ROI stories
InfoSum has launched integrations with Amazon Ads, enabling advertisers to securely activate first-party insights across Amazon DSP and Marketing Cloud.
CloudZero reveals AI spending in software firms is rising sharply, with budgets set to increase 36% in 2025 amid challenges in evaluating ROI and hiring talent.
Organisations face data silos and quality issues in customer data investments, yet marketing-IT collaboration and clear use cases help unlock value, experts reveal.
Brands in Australia and New Zealand are rapidly adopting AI, with 29% deploying generative AI in 2025, yet data management and personalisation challenges persist.
Two-thirds of finance pros in the UK and US use AI daily to boost productivity, yet many struggle to measure its ROI effectively, says new Emburse report.
Forrester names AI, synthetic data, agentic AI and humanoid robots as top emerging technologies for 2025, highlighting a shift to strategic business adoption.
New research reveals that 92% of IT leaders warn lack of employee digital readiness risks undermining $644bn Generative AI investments worldwide.
Lenovo unveils 21 AI-optimised data storage solutions, including a liquid-cooled HCI appliance promising 25% energy savings for enterprise AI needs.
Australian and New Zealand organisations are surpassing global counterparts in generative AI investments, yet face rising staffing costs and data challenges.
Riverbed has unveiled an expansion of its AI observability platform, introducing new tools that promise to optimise IT operations and improve data insights.
CData Software has launched a Microsoft Fabric Integration Accelerator, enhancing connectivity to over 270 data sources, aimed at resolving integration challenges.
LinkedIn has upgraded its Campaign Manager with new features like Media Planner and Ads Duplication, aimed at enhancing marketing efficiency and insights.
The rapid rise of artificial intelligence is straining data infrastructures in the banking sector, revealing critical challenges in security and data quality.
The UK Government's plan to cut civil service jobs and utilise AI aims to save over GBP £2 billion a year, sparking industry discussions on efficiency.
Pay-i secures USD $4.9 million to launch a platform measuring real-time business returns on generative AI investments for enterprises globally.
A SALESmanago survey finds 73% of UK, Polish and Italian marketers expect traditional SEO to become obsolete by 2026 amid shifting consumer trends.
New research reveals a UK mid-market misalignment between IT and Business leaders on AI investment, hindering growth and productivity prospects.
Lenovo unveils its largest data storage refresh with 21 new models, boosting AI, virtualisation, and sustainability for enterprise data centres.
Canadian organisations report a 43% ROI from generative AI initiatives, exceeding the global average of 41%, driven by cost savings and revenue gains.
Businesses in Singapore are heavily investing in emerging technologies like GenAI and 5G, yet face challenges in transitioning from pilot phases to full implementation.