SecurityBrief Australia - Technology news for CISOs & cybersecurity decision-makers

ROI stories

Sefiani

Sefiani & Staffbase launch Australia, NZ partnership

Today
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digital transformation
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cx
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erp
Sefiani and Staffbase join forces to help Australian and New Zealand employers tackle worker unease over AI, change and frontline comms.
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AI response management lifts revenue, says Responsive

Today
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digital transformation
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genai
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ai
AI use lifts revenue for strategic response leaders as mature firms turn bids, questionnaires and due diligence into faster sales and stronger returns.
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Forrester says AI is upending B2B go-to-market models

Yesterday
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digital transformation
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cx
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martech
Forrester urges B2B firms to rethink marketing, sales and metrics as AI agents reshape how buyers search, compare and choose suppliers.
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Rakuten & impact.com form affiliate marketing alliance

Yesterday
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cx
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martech
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partner programmes
Rakuten International and impact.com have united affiliate and performance marketing assets in a bid to give advertisers clearer measurement and sales links.
Davinia

Databricks appoints Davinia Simon as ANZ public lead

Yesterday
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data analytics
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digital transformation
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hyperscale
Databricks hires Davinia Simon as Senior Director and Public Sector Lead for Australia and New Zealand to boost government AI and data strategy.
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SAS launches Quantum Lab as firms weigh AI barriers

Yesterday
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uc
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digital transformation
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physical security
SAS unveils Quantum Lab for Viya users as a survey finds firms are increasingly worried about practical uses, skills and returns.
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UiPath & Deloitte launch AI testing for enterprises

2 days ago
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devops
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digital transformation
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partner programmes
UiPath and Deloitte add AI-driven software testing to Ascend, aiming for broader coverage, faster releases and less manual maintenance.
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UiPath links Databricks data & expands Deloitte tests

3 days ago
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devops
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data analytics
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digital transformation
UiPath deepens Databricks and Deloitte ties to push governed AI workflows and automated testing across enterprise data operations.
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AI investment could help construction firms retain staff

3 days ago
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data protection
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devops
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digital transformation
AI tools may help construction firms keep staff as a survey finds more than half of professionals would stay put if employers boosted investment.
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EDB pitches intelligence per watt for AI data layer

Last week
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data analytics
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hyperscale
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dc
EDB touts Postgres AI gains, saying a data-layer overhaul can cut token use, speed vector indexing and trim emissions for enterprise AI workloads.
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Tredence launches agentic AI suite with Google Cloud

Last week
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digital transformation
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cx
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data science
Tredence and Google Cloud unveil agentic AI accelerators to help enterprises shift from pilots to production across data, supply chains and customer service.
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Mercha cuts proposal drafting from hours to seconds

Last week
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digital transformation
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cx
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martech
Mercha deploys Decidr OS to automate custom sales proposals, turning a two-to-three-hour workflow into seconds for its 12-person team.
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realestate.com.au linked to nine in 10 home buyers

Last week
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data analytics
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martech
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ai
REA Group says new PropTrack analysis shows the eventual buyer was present on realestate.com.au for nine in 10 homes that sold, backed by AI modelling.
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Exclusive: Google sees success with niche AI playbooks

Last week
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manufacturing
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digital transformation
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cx
Google is tailoring AI playbooks for 19 industries as enterprises shift from pilots to production, with faster rollouts and ROI now the focus.
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Google Cloud unveils AI security tools & fraud defence

Last week
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firewalls
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data protection
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hyperscale
Google Cloud expands AI security with new agents, Wiz integrations and fraud defences as it targets faster, more automated cyber attacks.
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Forrester warns AI marketing spend lacks business impact

Last week
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cx
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martech
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partner programmes
Forrester says most firms cannot show AI marketing spend is lifting revenue or profit, as buyers rely on generative search and AI agents.
Sarah

Kia Ora New Zealand: Microsoft AI Tour delivers a dose of He Tangata

Last week
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digital transformation
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casb
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ai
Microsoft steps up New Zealand AI push with 200,000 more people to be trained as chief technology officer Sarah Carney says the real challenge is winning trust.
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Employment Hero launches HeroForce to ease compliance burden

Last week
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hcm
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risk & compliance
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ai
Employment Hero's HeroForce aims to cut Australia's compliance costs as employers wrestle with awards, payroll rules and rising administration burdens.
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ShareGate survey says AI exposed data at 29% of firms

Last week
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data protection
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ecm
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martech
ShareGate survey finds AI tools have surfaced sensitive data at 29% of firms, exposing a widening gap between confidence in governance and reality.
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UK firms face AI data exposure despite Copilot confidence

Last week
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data protection
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document management
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ecm
UK firms race ahead with Microsoft Copilot, but ShareGate survey finds AI tools are exposing sensitive data and exposing governance gaps.