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Rebrand Stories

Australian Stories

Rebrand stories

Year13 launches Anyway AI career coach in Australia
EduTech

Year13 launches Anyway AI career coach in Australia

The rollout aims to fill a gap in career advice for 14- to 24-year-olds, as schools face ratios of about 560 students per adviser.

By Joseph Gabriel Lagonsin • 5 min read • Fri, 17th Apr 2026

Global Stories

Rebrand stories

Leap rebrands Ticketbooth as it expands across APAC
Software-as-a-Service

Leap rebrands Ticketbooth as it expands across APAC

Australian organisers could gain a single event system as Leap folds Ticketbooth into its APAC push, adding apps, analytics and marketing tools.

By Sean Mitchell • 4 min read • Last week
Halifax to be rebranded as Lloyds by banking group
Digital Transformation

Halifax to be rebranded as Lloyds by banking group

Halifax customers will keep their account details as Lloyds Banking Group folds the brand into Lloyds, with no immediate action needed.

By Karen Joy Bacudo • 3 min read • Last week
SBM Marketing Communications details Lumitas rebrand
Digital Transformation

SBM Marketing Communications details Lumitas rebrand

Clients will get a broader one-stop service as the 50-year-old business folds creative, PR and AI tools into its new Lumitas identity.

By Sean Mitchell • 4 min read • This month
Gordian Capital rebrands to IQ-EQ across Asia-Pacific
Risk & Compliance

Gordian Capital rebrands to IQ-EQ across Asia-Pacific

The move gives fund managers a single route into IQ-EQ's wider services across 25 jurisdictions as it deepens its Asia-Pacific and Middle East reach.

By Karen Joy Bacudo • 3 min read • Last month
CreateUpon rebrand signals LearnUpon integration push
eLearning

CreateUpon rebrand signals LearnUpon integration push

Existing users will see no disruption as LearnUpon folds the acquired authoring platform into its workplace learning strategy and brand.

By Sean Mitchell • 4 min read • Last month
Sectigo launches partner platform & new brand identity
Hybrid Cloud

Sectigo launches partner platform & new brand identity

Customers can now manage the full certificate lifecycle in one place as Sectigo targets expiry risks and quantum-ready testing.

By Joseph Gabriel Lagonsin • 4 min read • Mon, 25th May 2026
Zippd rebrands to tackle eCommerce logistics strain
Supply Chain

Zippd rebrands to tackle eCommerce logistics strain

Ecommerce brands are under growing delivery pressure as fragmented inventory makes faster fulfilment harder without costly in-house networks.

By Joseph Gabriel Lagonsin • 4 min read • Mon, 18th May 2026
Quiq launches Voice AI & rebrand for customer service
Software-as-a-Service

Quiq launches Voice AI & rebrand for customer service

Businesses can now keep customer conversations seamless as Quiq adds live voice support and a new brand identity for its service platform.

By Sofiah Nichole Salivio • 4 min read • Thu, 14th May 2026
Launchpad Build AI opens El Segundo HQ after USD $11m
Robotics

Launchpad Build AI opens El Segundo HQ after USD $11m

The robotics firm is targeting faster automation for factories as it opens its US headquarters and rolls out a manufacturing AI model.

By Sofiah Nichole Salivio • 4 min read • Tue, 5th May 2026

Stories from Other Regions

Rebrand stories

Evolution Funding rebrands as Centeca in platform push
Software-as-a-Service

Evolution Funding rebrands as Centeca in platform push

Existing customers will see no change as the renamed group broadens its role in connecting car finance, retail and compliance systems.

By Karen Joy Bacudo • 4 min read • Last month
Renewtech rebrand brings Harrogate IT firm into Europe
Storage

Renewtech rebrand brings Harrogate IT firm into Europe

British customers will gain access to a larger stock of refurbished enterprise hardware as Harrogate-based Renewtech UK joins a six-country European group.

By Mark Tarre • 3 min read • Last month
TransBnk rebrands as TBX to widen corporate banking
Software-as-a-Service

TransBnk rebrands as TBX to widen corporate banking

Existing customers will see no disruption as the renamed TBX expands beyond transaction banking into treasury, payments and enterprise finance tools.

By Karen Joy Bacudo • 3 min read • Last month
Current rebrands to push AI-led tax work in accounting
Digital Transformation

Current rebrands to push AI-led tax work in accounting

Independent accountants could cut preparation time sharply as a rebrand signals Current's wider bet on AI tools and shared services.

By Karen Joy Bacudo • 4 min read • Last month
Verne drops Global as it sharpens AI data centre focus
Hyperscale

Verne drops Global as it sharpens AI data centre focus

The rebrand is aimed at winning more AI customers as data centre operators race to prove they can handle denser, power-hungry workloads.

By Sofiah Nichole Salivio • 4 min read • Last month
Equals rebrands after GBP £58 billion payments milestone
Fintech

Equals rebrands after GBP £58 billion payments milestone

Businesses using the platform should see simpler access to accounts, cards and foreign exchange as the group unites under one brand.

By Karen Joy Bacudo • 3 min read • Last month
Udora raises GBP £7.5m to expand UK gifting platform
Customer Experience

Udora raises GBP £7.5m to expand UK gifting platform

Britain is set for more local gift options as the rebranded marketplace uses fresh funding to widen its catalogue and reach smaller towns.

By Karen Joy Bacudo • 4 min read • Mon, 4th May 2026