The Ultimate Guide to Partner Programmes
A curated Australian edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Partner Programmes.
What to know about Partner Programmes
Explore the dynamic landscape of Partner Programmes in the technology sector, where collaborations between vendors and service providers are pivotal. These programmes are designed to equip partners with tools, resources, training, and incentives to jointly drive growth, innovation, and customer success across diverse IT domains including cloud services, cybersecurity, data management, and digital transformation.
By engaging with the latest stories, readers can gain insights into how partner ecosystems evolve to meet emerging challenges and opportunities. From new initiatives aimed at enhancing partner profitability to programmes fostering talent development and technical expertise, these narratives showcase how strategic partnerships are shaping the future of technology delivery and creating mutual value in a rapidly changing market.
Australian Partner Programmes News
Regional stories with direct local relevance
Atturra wins four Boomi awards, including APJ top honour
The recognition boosts Atturra's data and integration push as it expands into North America and Greater China, with Boomi backing its customer results.
Melbourne supermarket chain overhauls systems with AIBUILD
Melbourne supermarket network uses AIBUILD to connect sales, stock and deliveries, with real-time systems now handling more than 2,000 orders a day.
BAI Communications completes Titan ICT integration & rebrand
Customers in mining, energy and transport gain a single supplier for private networks as BAI folds Titan ICT into its national operations.
How growing MSPs turn hosting into a steady revenue layer
Predictable income is emerging as MSPs bundle hosting with support, backups and security to reduce churn and lift margins.
First-party data is the new oil: Why Australian businesses can't afford to wait
Privacy rules and browser changes are forcing Australian businesses to rebuild marketing around consented customer records before performance drops further.
Australian small business sales rise 7.2% in Q1 2026
Momentum stayed firm for Australian small businesses in the March quarter, as sales, jobs and wages all rose despite higher fuel costs.
Analyst Insights
Research and market analysis connected to Partner Programmes
DocuWare named a challenger in Gartner document review
Gartner: AI layoffs do not improve returns on investment
Tessell names McDonough & Carter to executive team
Pax8 & NinjaOne form global MSP referral partnership
Boomi gains analyst praise across integration & AI
Featured News
Affordable cloud backups for all with Exaba and Datacentre220
Many small businesses are skipping backups altogether as a local partnership says it can cut cloud storage costs by up to 90%.
Exclusive: Adobe ANZ chief on AI adoption trends
AI is increasingly moving into live use across Australia and New Zealand, as regulated sectors test deployments while CEOs chase productivity gains.
Exclusive: Google sees success with niche AI playbooks
Enterprises are under pressure to prove AI returns as Google pushes reusable, sector-specific playbooks into production across 19 industries.
Entrust and Chillisoft partner to kick cybersecurity goals
Chillisoft’s local support is helping Entrust reach more ANZ resellers as tighter budgets, AI threats and shorter certificate lifespans raise risk.
Scale By Avec says strategic hiring is the key in the age of AI
AI is forcing firms to rethink hiring, as Scale By Avec says training and human skills matter more than simple headcount cuts.
Milestone turns video data into AI-driven intelligence
Demand for real-time security insights is pushing airports and public spaces towards AI tools that can analyse hundreds of cameras at once.
Zetifi's connectivity solutions drive fleet and worker safety
Remote crews can now stay connected and monitored through Zetifi’s multi-network system, reducing risk and unnecessary check-ins in the field.
Composable, process‑aware AI key to enterprise ROI
Process intelligence and composable architecture are emerging as the missing ingredients to turn fragile AI pilots into resilient, traceable value.
Expert Columns
How growing MSPs turn hosting into a steady revenue layer
First-party data is the new oil: Why Australian businesses can't afford to wait
The death of the backlink: Why PR is now the most powerful SEO tool you have
Spinning to success: MAAP CFO reveals growth strategy with Annexa
Australia insurers urged to modernise core technology
Turning security into a story: How managed service providers use reporting to drive retention and revenue
How MSPs can win more clients by showing up where CIOs are already looking
From reseller to risk advisor: What the shift means for your email and hosting conversations
How MH Enterprise turns trust into cybersecurity success
Supporting service providers with their global ambitions
Interviews
Interviews and video coverage from the networkRecent Partner Programmes News
The death of the backlink: Why PR is now the most powerful SEO tool you have
AI search is turning brand coverage into a direct driver of discoverability, making earned media far more valuable than backlinks for buyers.
Vocus launches Pure partner programme after TPG deal
Partners gain access to a wider fibre footprint and revised commissions as Vocus folds TPG’s enterprise assets into its channel strategy.
Atlas warns of AI reputation breach for businesses
Incorrect AI responses are already steering customers away, with Atlas finding factual errors in most brand profiles across major platforms.
Australian businesses embrace social selling, PayPal says
Social platforms now account for 11% of online sales in Australia, with smaller firms driving a rapid shift to direct digital storefronts.
Spinning to success: MAAP CFO reveals growth strategy with Annexa
Integrated finance and inventory systems are helping MAAP avoid operational drag as the cycling brand expands across eight countries.
Ip.Glass modernises Baiada Poultry's network with Fortinet
The poultry producer can now segment systems during a cyber incident, helping cut the risk of costly outages across its supply chain.
Australian mid-sized firms gain from AI, but skills lag
Yet most Australian mid-sized firms still lack the training and governance needed to turn AI use into broader revenue gains.
Australia insurers urged to modernise core technology
Legacy systems are raising costs and slowing claims and quoting, leaving insurers at risk of missing out on AI and growth opportunities.
Manhattan goes live at GPC Brisbane warehouse centre
Brisbane distribution staff are set for faster picking and better stock accuracy after GPC replaced legacy warehouse systems with Manhattan Active.
Multimedia Technology lands Cygnett Australian power deal
National resellers will gain local stock and support as Multimedia Technology adds Cygnett’s portable power range to its Australian line-up.
Canada's High Commissioner visits Genetec Sydney centre
Canada's top envoy in Australia has spotlighted Genetec's Sydney hub, which supports security customers and critical infrastructure operators.
MYOB says AI-using SMEs are growing 2.8 times faster
AI adoption is widening a gap among Australian SMEs, with users growing 2.8 times faster and many others still holding back.
HPE South Pacific names interim boss after Matthews exit
Continuity for customers and partners is HPE South Pacific’s priority as Anthony Sanelli steps in after Patrick Matthews leaves next month.
How MSPs can win more clients by showing up where CIOs are already looking
Search visibility, trade coverage and peer mentions now shape which managed service providers make CIO shortlists in Australia.
From reseller to risk advisor: What the shift means for your email and hosting conversations
Australian MSPs risk losing margin as email renewals become security-led advisory talks that clients are willing to pay a premium for.
Fujifilm Business Innovation Australia names Nagata
The change signals a push towards recurring software and IT revenue as the company expands beyond printers and copiers in Australia.
Tes launches Tes360 connected platform for schools
Schools should gain earlier warning of staffing and safeguarding issues as Tes360 links data from classroom, HR and timetabling systems.
New Sydney Catalyst conference backs MSP peer lessons
All ticket sales will support charity as the Sydney event aims to give managed service providers practical lessons instead of vendor pitches.
NAB says 42% of Aussie SMEs use AI to boost productivity
Nearly half of Australian SMEs still avoid AI, but uptake is rising as firms use it mainly to cut admin and save time.
Kinetic IT names Kishore Jayaram Chief Transformation Officer
The hire signals Kinetic IT's push into sovereign digital services and AI as it seeks more government and critical infrastructure work.
Job Moves
HPE South Pacific names interim boss after Matthews exit
Fujifilm Business Innovation Australia names Nagata
Kinetic IT names Kishore Jayaram Chief Transformation Officer
iCatalyst appoints delivery executives for ERP growth
Gallagher Security names Siler to lead SMB & perimeter
Logicalis Australia expands Erica Smith growth remit
Kinetic IT names Dean Langenbach as new chief executive
Elula names Andrew Phillips as new Chief Revenue Officer
eG Innovations appoints Jon Hatchuel to lead Australia
