SecurityBrief Australia - Technology news for CISOs & cybersecurity decision-makers

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Qualtrics named Leader in Gartner Voice of Customer

Today
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digital transformation
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cx
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partner programmes
Qualtrics named Leader in Gartner Voice of the Customer report, topping rivals for execution and vision as AI reshapes CX platforms.
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Zendesk to acquire Forethought in agentic AI expansion

Yesterday
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digital transformation
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cx
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martech
Zendesk to buy AI agent platform Forethought in its biggest deal in nearly 20 years, betting on self-improving automation in customer service.
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Zendesk to buy Forethought in agentic AI expansion drive

Yesterday
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uc
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digital transformation
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cx
Zendesk moves to buy Forethought, betting on agentic AI agents to resolve most customer issues autonomously across platforms and channels.
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SIOS wins triple honours for leadership & support teams

Yesterday
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dr
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devops
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hybrid cloud
SIOS Technology nets triple industry honours for leadership, customer success and support as demand for mission-critical resilience grows.
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Xero adds AI analytics & cash flow forecasting in ANZ

2 days ago
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data analytics
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digital transformation
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fintech
Xero launches AI-driven analytics and cash flow forecasting in ANZ, aiming to help small firms anticipate shocks and plan with richer data.
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Elastic says AI search & context now decide customer loyalty

3 days ago
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hybrid cloud
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data analytics
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digital transformation
Elastic argues that in an AI-obsessed market, robust search across messy data is the real foundation of trustworthy, profitable experiences.
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Distributors stockpile as Phocas flags planning gaps

Last week
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data analytics
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digital transformation
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cx
Distributors stockpile more inventory as a Phocas report warns planning gaps and data limits are raising costs and operational complexity.
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Pharmacies urged to modernise retail tech for margins

Last week
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network infrastructure
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data analytics
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digital transformation
Canary IT warns pharmacies to modernise integrated retail tech and loyalty tools or risk eroding margins amid rising costs and competition.
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ACAM unveils AI marketing framework, The Iconic signs on

Last week
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digital transformation
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cx
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martech
Australia's ACAM rolls out a first-of-its-kind AI marketing readiness framework, with fashion e-tailer The Iconic as its debut adopter.
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Tamr doubles SaaS revenue as AI drives data mastering

Last week
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data analytics
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digital transformation
Tamr's direct SaaS revenue surges 102% as enterprises embrace AI-driven data mastering to underpin production-ready AI deployments.
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A deep dive into ANZ's travel insurance landscape - through the lens of payments

Last week
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digital transformation
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crypto
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fintech
In ANZ's booming travel insurance market, slick payments now make or break policy sales, customer loyalty and rapid claim payouts.
Bridget

Amperity hires Bridget Perry as chief marketing officer

Last week
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data protection
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digital transformation
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cx
Amperity names seasoned SaaS marketer Bridget Perry as CMO to drive global growth and sharpen its AI-focused customer data platform.
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Audible unveils cheaper Standard tier in six markets

Last week
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cx
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martech
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digital entertainment
Audible rolls out cheaper Standard tier in six countries, offering one audiobook and a curated library as subscribers trim digital spend.
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Grafana: Turning data chaos into developer efficiency and CFO savings

Last week
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devops
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data analytics
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siem
Grafana leans on AI-powered observability and Adaptive Telemetry to sharpen developer insight while slashing cloud bills by up to 50%.
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AI-era contact centres become strategic CX data hubs

Last week
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crm
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uc
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data protection
In 2026, AI turns the contact centre from a cost to a real-time intelligence engine, transforming CX into core competitive advantage.
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Shoppers ditch Australian brands over poor site search

Last week
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digital transformation
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cx
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martech
Shoddy search tools are driving Australians from favourite online retailers, with 72% abandoning brands and many paying rivals more.
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Poor website search drives Australian shoppers away

Last week
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devops
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digital transformation
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cx
Australian shoppers are deserting online retailers over clunky site search, with many paying more elsewhere for AI‑style, natural language results.
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myPlates names Shikha Thakur Head of Marketing Performance

Last week
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devops
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digital transformation
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cx
myPlates appoints Shikha Thakur Head of Marketing Performance to drive data-led digital growth and transform into a consumer-focused brand.
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Beyond the dashboard: Why context and clarity are the future of customer experience

Last week
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digital transformation
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cx
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martech
Customer experience is evolving from ticket-taking to strategic, context-rich advisory, where clear narratives turn raw data into real business value.
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How insurance providers are making their customer data AI ready

Last month
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data analytics
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digital transformation
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cx
Insurers race to clean and connect sprawling customer records into a single AI‑ready view, paving the way for hyper‑personalised cover.