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Customer Journey Stories - Page 7

Australian Stories

Customer Journey stories

Atlas warns of AI reputation breach for businesses
Software-as-a-Service

Atlas warns of AI reputation breach for businesses

Incorrect AI responses are already steering customers away, with Atlas finding factual errors in most brand profiles across major platforms.

By Catherine Knowles • 4 min read • Last month

Global Stories

Customer Journey stories

Gen Z shoppers trust AI recommendations, study finds
Customer Experience

Gen Z shoppers trust AI recommendations, study finds

Retailers face a shift in trust as 64% of Gen Z shoppers buy on AI recommendations without checking other sources, a study finds.

By Sofiah Nichole Salivio • 4 min read • Fri, 1st May 2026
'Self-learning' AI big boon for Qualtrics' CX
Unified Communications

'Self-learning' AI big boon for Qualtrics' CX

Companies using AI for customer experience are cutting churn and lifting revenue, with Qualtrics saying richer feedback can triple insights.

By David Shilovsky • 5 min read • Thu, 30th Apr 2026
Forrester says AI is upending B2B go-to-market models
Digital Transformation

Forrester says AI is upending B2B go-to-market models

AI agents are weakening familiar B2B sales tactics, forcing firms to rethink how they measure demand and win trust earlier.

By Sean Mitchell • 3 min read • Wed, 29th Apr 2026
SAS adds agentic AI tools to Customer Intelligence 360
Data Analytics

SAS adds agentic AI tools to Customer Intelligence 360

Marketers could spend less time switching between tools as SAS embeds specialist agents into Customer Intelligence 360 for journeys and search.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 29th Apr 2026
Minty launches cashback app inside ChatGPT shopping chats
Customer Experience

Minty launches cashback app inside ChatGPT shopping chats

Shoppers can now see cashback offers in real time inside ChatGPT chats, as Minty targets AI-led buying decisions and retail media budgets.

By Sean Mitchell • 4 min read • Wed, 29th Apr 2026

Stories from Other Regions

Customer Journey stories

6 digital marketing tools founders use to scale smarter
Data Analytics

6 digital marketing tools founders use to scale smarter

Small businesses can stretch tight budgets further as email, design and analytics platforms help them attract customers and cut manual work.

By Darian Kovacs • 10 min read • Fri, 1st May 2026
Turning practical AI use cases into measurable impact
Unified Communications

Turning practical AI use cases into measurable impact

Contact centres are using AI to cut admin, explain demand spikes and help agents, with savings and faster resolutions already visible.

By Richard Hall • 4 min read • Thu, 30th Apr 2026
AskNicely launches Reputation Manager for service chains
Data Analytics

AskNicely launches Reputation Manager for service chains

For multi-location service brands, the new tool links surveys, reviews and listings to help lift ratings, retain customers and cut costs.

By Kaleah Salmon • 4 min read • Thu, 30th Apr 2026
Vernon Building Society taps FintechOS for mortgage overhaul
Digital Transformation

Vernon Building Society taps FintechOS for mortgage overhaul

Borrowers and brokers could see faster mortgage processing as Vernon Building Society adds a new digital layer without replacing core systems.

By Karen Joy Bacudo • 4 min read • Wed, 29th Apr 2026
Content systems in B2B tech: Scaling assets across channels
Data Protection

Content systems in B2B tech: Scaling assets across channels

B2B tech firms are wasting budget on one-off assets as tighter content systems help extend reach, sharpen messaging and improve ROI.

By Patrick Keenan • 4 min read • Wed, 29th Apr 2026
Influencer marketing shifts from add-on to core strategy
Customer Relationship Management

Influencer marketing shifts from add-on to core strategy

Brands risk losing ground as influencer activity is now being tied to sales, traffic and customer growth across UK and Europe.

By Mark Tarre • 3 min read • Tue, 28th Apr 2026
Thought leadership in B2B tech: From expertise to influence
Smart Cities

Thought leadership in B2B tech: From expertise to influence

Poorly translated expertise is leaving many Southeast Asian B2B tech firms invisible to buyers and weakening shortlist chances.

By Patrick Keenan • 4 min read • Mon, 27th Apr 2026
Alkami launches digital sales platform for US banks
Data Analytics

Alkami launches digital sales platform for US banks

More banks and credit unions are opting for bundled onboarding and engagement tools as Alkami ties account opening to digital banking and marketing.

By Joseph Gabriel Lagonsin • 4 min read • Sat, 25th Apr 2026
Ulta Beauty adds Google AI shopping tools for customers
Digital Transformation

Ulta Beauty adds Google AI shopping tools for customers

Shoppers can now buy eligible beauty products in Google’s AI tools, as Ulta pushes discovery and checkout into conversational search.

By Mark Tarre • 4 min read • Sat, 25th Apr 2026
Braze launches AI tools for marketers with Europe hosting
DevOps

Braze launches AI tools for marketers with Europe hosting

Europe-hosted automation may ease data concerns for brands, as Braze adds AI workflows that aim to speed campaign creation and targeting.

By Sofiah Nichole Salivio • 5 min read • Sat, 25th Apr 2026
Braze says AI spending must deliver measurable gains
Digital Transformation

Braze says AI spending must deliver measurable gains

Brands flooding customers with AI-generated messages risk wasted spend, as Braze says only those tying tools to live data are seeing clear returns.

By Sofiah Nichole Salivio • 3 min read • Sat, 25th Apr 2026