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Customer Journey Stories - Page 4

Australian Stories

Customer Journey stories

Tutorial videos drive Australian purchases, study finds
Customer Experience

Tutorial videos drive Australian purchases, study finds

Practical how-to clips are now the key buying trigger for Australians, with social media driving 29 per cent of product discovery, research shows.

By Sean Mitchell • 4 min read • This month

Global Stories

Customer Journey stories

Parloa tops USD $50 million ARR after Series D boost
Customer Relationship Management

Parloa tops USD $50 million ARR after Series D boost

Enterprise adoption is moving from pilots to production, helping Parloa lift net revenue retention to 150% and pass USD $50 million ARR.

By Joseph Gabriel Lagonsin • 4 min read • This month
EU digital withdrawal rule adds pressure on returns
Digital Transformation

EU digital withdrawal rule adds pressure on returns

Retailers selling into the bloc face higher costs and slower refunds as EU rules require a visible digital cancellation option in checkout flows.

By Karen Joy Bacudo • 4 min read • This month
Navigating data challenges in China's E-commerce market
Customer Relationship Management

Navigating data challenges in China's E-commerce market

Brands risk blind spots and sanctions in China as fragmented platforms and tighter rules make customer data harder to use and move.

By Edmund Ng • 5 min read • This month
LinkedIn ranks second in AI citations for B2B searches
Digital Transformation

LinkedIn ranks second in AI citations for B2B searches

Buyers relying on AI tools are more likely to see LinkedIn than brand websites, with member profiles driving most citations in B2B searches.

By Joseph Gabriel Lagonsin • 4 min read • This month
McKinsey flags widening B2B gap as AI lifts leaders
Digital Transformation

McKinsey flags widening B2B gap as AI lifts leaders

Roughly one in three B2B suppliers still lack online purchasing, even as buyers and rivals increasingly shift spending and research online.

By Sofiah Nichole Salivio • 4 min read • This month
Sinch named Gartner leader in CPaaS for fourth year
Digital Transformation

Sinch named Gartner leader in CPaaS for fourth year

Enterprises are putting greater weight on fraud controls and identity checks as AI-driven customer messaging becomes central to CPaaS buying decisions.

By Mark Tarre • 4 min read • This month
Talkdesk launches proactive AI agents for retail, finance
Digital Transformation

Talkdesk launches proactive AI agents for retail, finance

Retailers and lenders could recover lost sales and automate compliance-heavy outreach as Talkdesk expands AI beyond inbound service tasks.

By Karen Joy Bacudo • 3 min read • Last month
QSIC launches dashboard for in-store ad performance
Digital Signage

QSIC launches dashboard for in-store ad performance

Retailers can now tie in-store ads to sales in real time, as QSIC seeks to make supermarket media easier to measure and buy.

By Joseph Gabriel Lagonsin • 3 min read • Last month
G+D expands card issuance tools to lift activation
Customer Relationship Management

G+D expands card issuance tools to lift activation

Issuers could cut card returns and speed first use as address checks, smart packaging and kiosk collection target pre-activation failures.

By Sofiah Nichole Salivio • 4 min read • Last month
IAG cuts 15 websites to one platform in digital overhaul
Data Analytics

IAG cuts 15 websites to one platform in digital overhaul

Faster site updates and fewer errors should help IAG reach more customers, after it cut 15 websites to one platform and 4,500 pages.

By Mark Tarre • 5 min read • Last month

Stories from Other Regions

Customer Journey stories

AI tools used by 36% of grocery shoppers, survey finds
Digital Transformation

AI tools used by 36% of grocery shoppers, survey finds

Supermarkets may need to rethink product data and pricing as AI assistants shape how shoppers compare grocery deals before buying.

By Joseph Gabriel Lagonsin • 4 min read • This month
6pm is UK's busiest hour for online shopping deals
eCommerce

6pm is UK's busiest hour for online shopping deals

Shoppers are far more likely to click through to deals after work, with evening traffic also driving most mobile browsing, Hotukdeals said.

By Mark Tarre • 5 min read • This month
Attentive unveils AI tools to widen omnichannel push
Customer Experience

Attentive unveils AI tools to widen omnichannel push

Brands are being pushed to consolidate marketing tools as Attentive adds agentic AI features across SMS, email, RCS and push notifications.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Disabled shoppers face widespread barriers, study finds
Customer Experience

Disabled shoppers face widespread barriers, study finds

Widespread access failures are driving disabled shoppers away, with 38% abandoning purchases and most avoiding brands after bad experiences.

By Mark Tarre • 4 min read • Last month
Young adults hit hardest by mobile app barriers in UK
Digital Transformation

Young adults hit hardest by mobile app barriers in UK

Mobile barriers are costing UK businesses customers, with 81% of 18- to 24-year-olds reporting problems on smartphones.

By Sofiah Nichole Salivio • 3 min read • Last month
Osprey London boosts checkout with Ingrid delivery platform
Customer Relationship Management

Osprey London boosts checkout with Ingrid delivery platform

The retailer shifted 90% of UK deliveries to cheaper services after adding carrier choice and more flexible checkout options for shoppers.

By Joseph Gabriel Lagonsin • 3 min read • Last month