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Customer Journey Stories - Page 2

Australian Stories

Customer Journey stories

Australian retailers lag AI ambitions as data gaps bite
Digital Transformation

Australian retailers lag AI ambitions as data gaps bite

Only 10% of retailers say they can deliver personalisation at scale, as fragmented data and systems slow Australia's AI push.

By Mark Tarre • 5 min read • This month

Global Stories

Customer Journey stories

TikTok rolls out AI ad tools to woo Southeast Asia
Gaming

TikTok rolls out AI ad tools to woo Southeast Asia

Southeast Asian app makers could see faster user growth as TikTok adds AI tools to keep advertising, content and purchases inside its platform.

By Mark Tarre • 4 min read • Last week
8x8 adds real-time translation and model choice to AI Studio
Software-as-a-Service

8x8 adds real-time translation and model choice to AI Studio

Agents can now keep multilingual support calls on the line without an interpreter, as 8x8 rolls out real-time voice translation across 13 languages.

By Sean Mitchell • 3 min read • Last week
Your proprietary data is a powerful PR asset you're not using
Supply Chain

Your proprietary data is a powerful PR asset you're not using

AI chatbots are now steering B2B software buyers, making proprietary data and earned media more vital to how brands are found and trusted.

By Monique Camenzuli • 4 min read • Last week
Adobe launches CX Enterprise Coworker for AI workflows
Software-as-a-Service

Adobe launches CX Enterprise Coworker for AI workflows

Businesses could see faster campaign delivery as Adobe's new AI layer links marketing, analytics and customer service tools across existing systems.

By Sean Mitchell • 4 min read • This month
MiQ expands Sigma ad tech with new tools in Australia
Marketing Technologies

MiQ expands Sigma ad tech with new tools in Australia

Advertisers in Australia can now use new planning and measurement tools as the platform rolls out across 18 countries and 40,000 campaigns.

By Sean Mitchell • 4 min read • This month
Proving personalisation works: Tooling, metrics, and the real role of AI
Customer Relationship Management

Proving personalisation works: Tooling, metrics, and the real role of AI

Brands need cleaner data and tighter measurement to prove personalisation boosts retention, revenue and viewer loyalty, not just clicks.

By Braze • 8 min read • This month
What separates the personalisation leaders in media and entertainment?
Customer Relationship Management

What separates the personalisation leaders in media and entertainment?

Brands in media and entertainment are missing revenue because they cannot turn scattered engagement signals into coordinated, real-time personalisation.

By Braze • 7 min read • This month
Sprinklr launches LLM Insights to track AI brand visibility
Customer Experience

Sprinklr launches LLM Insights to track AI brand visibility

Brands risk being misdescribed in AI answers as generative search reshapes discovery, prompting Sprinklr to add monitoring inside Insights.

By Sofiah Nichole Salivio • 4 min read • This month
Specsavers & Merkle cut UK query volume by 90%
Digital Transformation

Specsavers & Merkle cut UK query volume by 90%

The overhaul gives retailers a clearer online-offline customer view while saving Specsavers more than two weeks of engineering time in Britain.

By Regine Laguilles • 3 min read • This month

Stories from Other Regions

Customer Journey stories

Solving the retail generational buying gap one basket at a time
Digital Transformation

Solving the retail generational buying gap one basket at a time

Retailers risk missing out on Gen Z's rising spend unless they fix legacy systems and align stock, finance and service to changing habits.

By Oscar Strachen • 5 min read • Last week
Purplle taps New Relic to cut incident response times
DevOps

Purplle taps New Relic to cut incident response times

Direct visibility into platform faults is set to cut Purplle's incident resolution times by up to 70%, helping protect sales during peak shopping periods.

By Sean Mitchell • 3 min read • Last week
Sapiens names new delivery & customer success chiefs
Software-as-a-Service

Sapiens names new delivery & customer success chiefs

The overhaul aims to give insurers clearer support as Sapiens pushes AI tools into existing systems across more than 600 clients worldwide.

By Sean Mitchell • 4 min read • Last week
MiQ expands Sigma in UK with new measurement tools
Marketing Technologies

MiQ expands Sigma in UK with new measurement tools

Marketers gain new ways to track campaign performance as the UK rollout adds measurement and browsing analysis to MiQ's Sigma platform.

By Sean Mitchell • 4 min read • This month
Bodycare picks PMC for AI-led UK high street return
Digital Signage

Bodycare picks PMC for AI-led UK high street return

The reopened chain's 2026 comeback hinges on technology that can link payments, CCTV and content as it targets 200 UK stores.

By Sofiah Nichole Salivio • 4 min read • This month
UK businesses face £83,000 risk from AI search shift
Generative AI

UK businesses face £83,000 risk from AI search shift

More than 80% of Google searches now end without a click, putting firms that depend on organic traffic at risk of losing revenue.

By Mark Tarre • 4 min read • This month
Half of consumers mistrust AI agents with card details
Data Protection

Half of consumers mistrust AI agents with card details

Trust at the point of payment is the key hurdle, with 50.1% of European consumers unwilling to share card details with AI agents.

By Sofiah Nichole Salivio • 4 min read • This month