Customer Journey stories - Page 2

Kentico’s Xperience platform lands G2 Leader status and top reviews after a year of feature gains and over 100 new digital projects.

Freshworks names AI-focused marketer Kady Srinivasan as CMO to sharpen its global brand and go-to-market engine in crowded SaaS markets.

Conviva expands Digital Product Insights with AI-driven pattern analytics, unifying journeys across apps, websites and conversational agents.

Value for money drives online customer sentiment three times more than price, delivery speed or product quality, a study of reviews finds.

Razorpay launches smart checkout discounts in Singapore to nudge shoppers to cheaper payment methods and cut cart abandonment rates.

8x8 buys Singapore-based Maven Lab to scale APAC CPaaS, folding Moobidesk into its CX platform for richer, multi-channel messaging.

Alteryx appoints veteran customer experience leader Bill Tabbit-Humphrey as Chief Customer Officer to steer post-sale AI analytics strategy.

AI is reshaping how enterprises turn data into action, speeding decisions by connecting systems, workflows and accountability at scale.

Lendi Group promotes Devesh Maheshwari to CTO to spearhead its AI-native transformation across Aussie and Lendi brands by mid-2026.

UK SMEs remain upbeat on growth but risk falling behind as economic jitters, rising customer demands and poor grasp of AI strain marketing.

Social media fuelled a Black Friday boom in the UK, as Rithum data showed global social sales soaring 152% and online spend up 27%.

Martech guru shares a customer decisioning blueprint to tame AI, data and channels, ushering in autonomous, truly intelligent marketing.

Amperity debuts AI-powered tools for airlines and hotels, promising real-time personalised offers by unifying fragmented traveller data.

Online marketplaces now dominate UK high-value shopping journeys, as brands risk invisibility without strong, optimised product data.

Odigo’s takeover of Akio deepens its ALE Connect alliance with Alcatel-Lucent Enterprise, accelerating hybrid CCaaS and agentic AI innovation.

Ecommpay secures full Digital Accessibility Centre approval as its redesigned website and product pages meet WCAG 2.2 AA standards.

AI is set to reshape eCommerce by 2026, powering discovery, emotional journeys and flexible subscriptions built on cleaner product data.

Twilio predicts Asia Pacific customer service will face strict AI transparency rules and mandatory bot disclosures by 2026.

UiPath and Talkdesk are teaming up to fuse agentic AI, streamlining document-heavy healthcare contact centre workflows and cutting errors.

Patchworks data operations jumped over 320% year on year as retailers stretched BFCM 2025 into a longer, more complex multichannel peak.