Cookies stories
Yahoo & LiveRamp partner to expand cookieless ad solutions
3 days ago
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martech
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omnichannel
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digital advertising
Yahoo DSP and LiveRamp launch cookieless solutions Yahoo ConnectID and Authenticated Traffic Solution globally, enhancing ad relevance for top publishers like News Corp and Seven West Media.
Unprepared executives face challenges with Google's cookie phase-out
Last week
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fintechs
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martech
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financial systems
A staggering 97% of executives feel unprepared for Google’s phase-out of third-party cookies, with 86% citing inadequate personalisation capabilities, reveals a new Optimizely survey.
YouTube, the backdrop of a scammer’s play
Last month
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malware
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phishing
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email security
Cyberattackers are turning to YouTube to spread phishing and malware through sophisticated scams, deceiving users with deepfakes and trusted spokespersons. Stay vigilant.
Nexxen chooses Stagwell for audience discovery & consumer insights solution
Mon, 20th May 2024
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martech
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risk & compliance
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cdp
Stagwell partners with Nexxen to enhance audience discovery and advertising efficacy, leveraging the new Nexxen Data Platform for deeper consumer insights and compliance.
Google's Privacy Sandbox causes 30% ad revenue drop for cookieless Chrome users
Tue, 16th Apr 2024
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data privacy
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chrome
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privacy
Google's Privacy Sandbox has triggered a significant 30% dip in ad revenue for Chrome users who don't use cookies, indicating a crucial shift towards privacy-oriented digital advertising.
Four ways Automatic Content Recognition data unlocks advertising success
Thu, 11th Apr 2024
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software development
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martech
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cookies
Marketers harnessing ACR technology to understand Asia-Pacific consumer habits in real-time, offering targeted ads and optimised engagement strategies, amid third-party cookie depreciation.
Unseen surge in cyber attacks blocked by Avast in 2023
Thu, 8th Feb 2024
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phishing
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email security
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digital entertainment
Avast blocked 10 billion cyberattacks in 2023, up 49% on the prior year, with cybercriminals deploying sophisticated methods including deepfake scams and exploiting PDF files and Google OAuth to steal user information.
Tatvic Analytics partners with User Centrics in Global Reseller role
Mon, 22nd Jan 2024
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ecm
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martech
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risk & compliance
Tatvic Analytics enters a global reseller partnership with User Centrics, strengthening data protection with an advanced Consent Management System to meet global regulations.
Privacy regulations may increase data sharing by websites, Warwick study shows
Sat, 18th Nov 2023
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data privacy
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cookies
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warwick business school
Warwick study suggests privacy regulations like GDPR might inadvertently lead to increased data sharing by websites.
OpenX launches innovative marketplace to maximise marketing spend
Wed, 27th Sep 2023
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digital marketing
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cookies
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contextual marketing
OpenX Technologies has launched ConteX, a marketplace within the SSP, offering contract-free contextual targeting capabilities to advertisers.
APAC marketers welcoming end of third-party cookies - report
Wed, 5th Jul 2023
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digital marketing
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advertising
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cookies
APAC marketers embrace the phase-out of third-party cookies, recognizing the value of zero and first-party data, says Twilio research.
Fastly enters Google agreement to operate OHTTP Relay
Fri, 17th Mar 2023
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partner programmes
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data privacy
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cookies
Fastly has entered an agreement with Google to operate an Oblivious HTTP Relay (OHTTP Relay) as part of FLEDGE.
Norton’s 11 tips to help protect your privacy online
Wed, 15th Mar 2023
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cybersecurity
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norton
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websites
Governments, businesses, and individuals can buy information about you that's been gathered online, like your health status, contact details and your location.
APAC organisations aren't preparing for a cookieless future - report
Wed, 15th Mar 2023
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data analytics
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martech
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cdp
Adobe finds that brands in APAC are not evolving their data strategies, with 79% still relying on third-party cookies.
Yahoo ConnectID continues to gain industry support in APAC
Fri, 6th Jan 2023
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data analytics
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martech
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partner programmes
The privacy-first offering gains further ground with new partners, including Alliant, AdPredictive, and Tealium.
Staying secure this holidays with PureVPN
Wed, 21st Dec 2022
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vpns
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digital entertainment
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data privacy
Protect your online activities with PureVPN. Browse, stream, download, and upload securely from anywhere in the world. Exclusive holiday deal available.
New Salesforce report sheds light on the state of marketing
Fri, 4th Nov 2022
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data analytics
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martech
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cdp
According to new insights from Salesforce, 87% of marketers say their work provides greater value now than it did a year ago.
Zero party data and the new era of 'relationship marketing'
Fri, 17th Jun 2022
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data analytics
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cx
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martech
The ideal way to engage consumers is through real-time, hyper-personalised experiences, a new eConsultancy report reveals.
Adobe updates CDP, puts first-party data front and centre
Thu, 16th Jun 2022
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data analytics
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martech
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planning
Adobe has updated its customer data platform (CDP), Adobe Real-Time CDP, to help brands transition from third-party cookies to first-party data.
Hands-on review: Norton Anti Track 19 software
Thu, 5th May 2022
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gaming
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reviews
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digital entertainment
Norton's AntiTrack 19 software offers users the chance to browse the internet anonymously, obscuring website cookies and fingerprinting attempts.