Cookies stories - Page 2

APAC marketers embrace the phase-out of third-party cookies, recognizing the value of zero and first-party data, says Twilio research.

Fastly has entered an agreement with Google to operate an Oblivious HTTP Relay (OHTTP Relay) as part of FLEDGE.

Governments, businesses, and individuals can buy information about you that's been gathered online, like your health status, contact details and your location.

Adobe finds that brands in APAC are not evolving their data strategies, with 79% still relying on third-party cookies.

The privacy-first offering gains further ground with new partners, including Alliant, AdPredictive, and Tealium.

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According to new insights from Salesforce, 87% of marketers say their work provides greater value now than it did a year ago.

The ideal way to engage consumers is through real-time, hyper-personalised experiences, a new eConsultancy report reveals.

Adobe has updated its customer data platform (CDP), Adobe Real-Time CDP, to help brands transition from third-party cookies to first-party data.

Norton's AntiTrack 19 software offers users the chance to browse the internet anonymously, obscuring website cookies and fingerprinting attempts.

We’ve been discussing the death of the cookie for a long time. Google announced plans to entirely phase out third-party cookies within two years.

Brands are turning to first-party data as third-party data becomes less reliable and privacy changes decrease its value.

Adobe has revealed Segment Match, a new segment-sharing service for its Experience Platform, designed to power the data-sharing ecosystem.

With the death of cookies, the 'value exchange' between businesses and their customers' willingness to share personal data has never been so important.

Adobe says adopting a first-party strategy, whereby quality, permission-based data is placed at the centre of customer engagements, is the future.

Google Chrome delays its SameSite Cookie policy update due to COVID-19, to ensure stability for essential services websites like banking and healthcare.

Palo Alto Networks embarked on a research project using known malicious servers to discover whether cookies can help understand malware identity.

The security of personal data is top of everyone’s mind when surfing the web, but how do you keep information coming through your school’s website secure?.

RadiumOne dominates social-data advertising, boosting retailer returns from USD $8 to USD $14 per ad dollar, now acquiring widget firms to solidify hold.