Connected TV stories
OpenX Technologies has launched ConteX, a marketplace within the SSP, offering contract-free contextual targeting capabilities to advertisers.
Not only are consumers increasingly dissatisfied with the creepy factor of targeted ads, but they're also opting out of third-party tracking.
TripleLift, a digital media platform, appoints Amazon Ads veteran, Ed Dinichert, as its new Chief Revenue Officer to enhance advertising across every platform.
Adobe's latest innovations are designed to enable superior prospecting and conversion, enhanced B2B account-based marketing and richer personalisation.
Omnichannel marketing remains a challenge for businesses, with 46% concerned about cross-platform measurement, according to a Mediaocean report.
In-app shopping set to reach all-time high as mobile commerce continues to dominate, according to a study by Adjust and Sensor Tower.
OpenX and LiveRamp expand partnership in Australia to enable local marketers with audience targeting solutions.
Remote working has driven a 91% surge in enterprise video usage in Australia and New Zealand, Brightcove reports.
The services will be another competitor entering the streaming market to compete with the likes of Netflix, Sky's Neon offering, Lightbox.
Adobe's Vice President of Advertising Cloud, Keith Eadie, discusses advertising trends and the future of advertising in an interview with TechDay.
Over the Top (OTT) video is rapidly gaining fans and market share, but 2018 could well be the year it reaches a whole new level.
Do you like watching streaming content that's more than 20 minutes long? Binge watching TV series online? Turns out you're not alone.
While the smart home is becoming more and more present and understood, OEMs and service providers still have a long way to go before it's ubiquitous.
Cyber criminals are using creative ways to the exploit the cracks of a more connected world, according security vendor Check Point.
Most mobile apps ask us kindly to agree to all kinds of data sharing up front. We do, assuming the app won't work if we don't (it will).
Skype, the popular software application for voice calls, is set to revolutionise how we communicate and pay for calls.
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