Connected TV stories
Nexxen has launched its TV Planner in Australia, enhancing advertisers' strategies for linear and digital TV amid the rise of Connected TV and streaming.
Mattel launches shoppable TV ads in Australia via Tubi, letting viewers buy toys instantly using QR codes with Vudoo's tech, enhancing measurement and shopping.
Australia leads APAC with top digital video ad engagement but faces rising ad fraud and brand safety risks, says Integral Ad Science report.
StackAdapt has expanded its Samba TV partnership to enhance connected TV targeting and measurement for advertisers in Australia's growing CTV market.
StackAdapt launches new email and Data Hub tools, integrating owned and paid media via one platform to boost marketers' efficiency and insight.
Moloco ranks among the world's top five mobile advertising platforms in the 2025 Singular ROI Index, joining Meta, Google, Apple Ads, and TikTok.
OzTAM has partnered with Samba TV and Nexxen on a new project aimed at revolutionising audience measurement in Australia using big data integration.
A new report forecasts the global retail media market will soar to USD $179.5 billion by 2025, driven by AI and innovative advertising strategies.
Mediaocean's latest Advertising Outlook Report reveals a significant shift towards digital channels, with 63% of marketers prioritising generative AI in their strategies.
Yahoo DSP has launched new partnerships with Jounce, Peer39, and Scope3, boosting advertisers' targeting and reporting tools in a complex media landscape.
StackAdapt has launched a self-serve instant brand lift feature for advertisers in Australia and Asia, providing immediate insights into campaigns.
Yahoo has strengthened its Identity Solutions, now accessible through major publisher tools and Supply Side Platforms, enhancing audience monetisation.
Yahoo has expanded access to its Identity Solutions, enabling publishers to monetise audiences more effectively without reliance on third-party cookies.
GumGum has launched its new platform, Mindset Graph, which aims to revolutionise digital advertising by prioritising consumer privacy and enhancing user experience.
StackAdapt boosts Asia-Pacific presence, appoints Jeffrey Kwan and Takeshi Yamaguchi as Heads of Business in Hong Kong and Japan, respectively.
Ooredoo Qatar partners with Hoppr to trial personalised TV ads on set-top boxes, boosting ad relevance and customer experience without extra infrastructure.
Nexxen has appointed Masatsune Shironishi as Vice President and Country Manager for Japan, aiming to enhance its expansion in the Asian market.
FreakOut has teamed up with Neurons to enhance digital advertising in Asia, integrating predictive AI to improve ad effectiveness and consumer engagement.
As more and more platforms come online and the market continues to evolve, streaming services will have their 'golden age' with advertisers.
Happydemics has raised €13 million (£10.8 million) in Series B funding to enhance its AI-driven advertising measurement solutions and UK expansion.