Branding stories

Tradesman Saver launches Professional Saver brand to target IT and digital workers as it refreshes its image and eyes growth into 2026.

Payroll software firm Wagepoint unveils a refreshed brand and plans to hire over 45 remote staff across Canada as it targets fresh growth.

Moltbook’s boom in user-built AI agents is fuelling mounting warnings over cyber threats and brand damage as governance lags adoption.

Lander & Rogers opens applications for its 2026 LawTech Hub, a six‑month, equity‑free accelerator for AI and legal tech startups worldwide.

Australian small firms race to use AI in design, but research shows most still insist on human hands to shape trusted, distinctive brands.

Silverpush launches a real-time Trend Intelligence Platform to turn fast-emerging cultural signals into live, brand-safe ad targeting.

Crompton named world’s top ceiling fan brand for 2024 by Euromonitor, selling over two crore units a year and one fan every two seconds.

Twilio signs multi-year deal with AEG to power data-led fan engagement across AXS, Crypto.com Arena and the LA Kings from 2025-26.

Syspro plots AI-led overhaul, acquisitive growth and a fresh global brand as it chases cloud-first, subscription-fuelled expansion.

Twilio and AEG sign a multi-year deal to power personalised fan engagement across Crypto.com Arena, LA Kings and ticketing platform AXS.

THG Studios hires Adam Mandelstam and Rob Sanderson to lead a reshaped senior creative team as it pursues international growth.

New Zealand design leader Dave Clark dies; agency bearing his name says leadership and ownership stay unchanged under co-founders.

GlobalLogic hires LuJean Smith as CMO to sharpen global brand, push VelocityAI and align with Hitachi’s Inspire 2027 growth strategy.

ECOVACS launches full-scenario home robots at CES, unveiling new DEEBOT, GOAT, WINBOT and ULTRAMARINE lines plus LilMilo pet bot.

Canva’s 2026 trends report hails ‘Imperfect by Design’ as creators embrace lo-fi, DIY looks while keeping AI as an essential partner.

UK learning platform HowNow backs domain-specific AI agents to join teams as ‘colleagues’ by 2026, reshaping workflows and competition.

Email branding specialist Exclaimer nears USD $100 million ARR as new products and hires fuel global expansion across major markets.

Rising costs and tighter conditions are exposing six avoidable mistakes that could sink Australia’s newest start-ups within their first year.

Adobe embeds Photoshop, Express and Acrobat inside ChatGPT, giving hundreds of millions free, conversational access to its creative tools.

The AARON Awards have been launched globally to celebrate AI-led creativity in advertising, focusing on solo and small teams advancing commercial campaign innovation.