Aston Martin Stories

Global Stories

Aston Martin stories

Cognizant named Aston Martin F1 Global AI Services partner

The deal should help Aston Martin turn race data into quicker decisions and better fan management as AI becomes central to its operations.

By Catherine Knowles • 4 min read • This month

Gaming

Porsche debuts cloud 3D configurator for Cayenne EVs

Porsche launches a cloud-based 3D Cayenne Electric configurator, streaming photoreal models to browsers, apps and dealer showrooms.

By Sofiah Nichole Salivio • 5 min read • Mon, 12th Jan 2026

Digital Transformation

NetApp appoints Puneet Gupta as Area Vice President for UKI

NetApp has appointed Puneet Gupta as Area Vice President for the UK and Ireland, bringing 30 years' experience and leadership from India to the role.

By Melvin Hipolito • 2 min read • Tue, 2nd Dec 2025

Data Analytics

Pigment , Google Cloud partner to boost AI business planning

Pigment has partnered with Google Cloud to enhance AI-driven business planning, aiding global firms in making faster, more informed strategic decisions.

By Jed Nykolle Harme • 3 min read • Wed, 28th May 2025

Firewalls

Salesforce unveils AI-driven Data Cloud innovations to boost CX

Salesforce introduces major Data Cloud innovations enhancing AI-driven customer experiences, unifying data, and launching Datablazers Community for real-time insights.

By Sean Mitchell • 4 min read • Wed, 18th Sep 2024

Customer Relationship Management

Salesforce enhances Einstein Copilot AI for marketers & merchants

Salesforce has unveiled new Einstein Copilot features aimed at marketers and merchants, enhancing AI-driven customer interaction and business efficiency.

By Tom Raynel • 3 min read • Fri, 24th May 2024

Partner Programmes

Aston Martin F1 extends cybersecurity partnership with SentinelOne

Aston Martin Aramco F1 Team extends multi-year partnership with global cybersecurity firm SentinelOne to safeguard performance data and secure operations at their Silverstone technology campus.

By Sean Mitchell • 3 min read • Thu, 15th Feb 2024

Data Analytics

Aston Martin Aramco & NetApp continue data partnership for F1 success

Aston Martin Aramco's Formula One Team extends its successful partnership with intelligent data infrastructure company, NetApp, optimising performance with data-driven innovation in racing.

By Kaleah Salmon • 3 min read • Thu, 8th Feb 2024

Unified Communications

NetApp extends successful data partnership with Aston Martin F1 team

NetApp extends its partnership with the Aston Martin Aramco Formula One Team, a collaboration crucial for operational efficiency and competitive performance using real-time data insights.

By Catherine Knowles • 3 min read • Wed, 7th Feb 2024

EduTech

Lenovo launches ThinkStation P8, powered by AMD & NVIDIA

Lenovo reveals new ThinkStation P8, powered by AMD Ryzen Threadripper and NVIDIA RTX, targeting professionals' workloads.

By Tom Raynel • 3 min read • Mon, 27th Nov 2023

Partner Programmes

ServiceNow becomes Aston Martin Aramco Formula One Team's official partner

ServiceNow teams up with Aston Martin Aramco Formula One as their official Intelligent Platform Partner, debuting at the Las Vegas Grand Prix.

By Catherine Knowles • 3 min read • Thu, 9th Nov 2023

Platform-as-a-Service

Remote's new platform to help manage human resources globally

Remote's Global HR Platform aims to solve the entire end-to-end process of hiring, managing, and paying people worldwide.

By Gaurav Sharma • 3 min read • Thu, 21st Sep 2023

Juniper Networks

Juniper Networks teams up with Aston Martin

Juniper Networks has partnered with Aston Martin Lagonda, becoming the luxury carmaker's official networking partner.

By Shannon Williams • 2 min read • Fri, 30th Aug 2019

Internet of Things

Why APAC IoT deployments lack maturity

Vodafone's latest IoT Barometer reveals that 34% of businesses use IoT, with 95% seeing the benefits as it goes mainstream.

By Staff Writer • 3 min read • Wed, 27th Feb 2019

Hyperscale

HPE to supply tech to Formula E racing team

Monaco-based VENTURI Formula E Team has partnered with Hewlett Packard Enterprise (HPE) to enhance its operational efficiency and engineering excellence.

By Ashton Young • 3 min read • Fri, 7th Dec 2018

Hyperscale

HPE and Red Bull Racing extend hyperconverged infrastructure partnership

HPE has been providing data centre solutions for Aston Martin Red Bull Racing since 2015 when they were at a crossroads with their 'creaky' IT system.

By Ashton Young • 2 min read • Thu, 5th Jul 2018

Stories from Other Regions

Aston Martin stories

Edge Computing

Aston Martin F1 team centralises all race data with NetApp

Aston Martin Aramco Formula One Team has fully migrated its data storage to NetApp, centralising race and engineering data for faster, AI-enabled decision-making.

By Kaleah Salmon • 4 min read • Thu, 16th Oct 2025

Digital Transformation

Elemis partners with Impact Commerce for global omnichannel growth

Elemis has teamed up with Impact Commerce to enhance its global omnichannel experience, integrating retail, spas and online channels for customer growth.

By Kaleah Salmon • 3 min read • Mon, 25th Aug 2025

Software-as-a-Service

Circula raises EUR €15 million to expand AI expense automation

German expense management firm Circula has raised EUR €15 million to boost AI-driven automation, aiming to ease finance teams' workload and expand internationally.

By Catherine Knowles • 3 min read • Mon, 12th May 2025