Vloggi launches AI platform to address deepfake & compliance risks

Australian video technology company Vloggi has introduced a white-label video evidencing engine designed to verify and structure mobile footage for industries such as inspections, safety reporting, and compliance. The new platform, dubbed Vloggi AI, enables partners to create branded video-AI platforms for their sectors, aiming to address the growing challenge of deepfake content and the increasing use of mobile video by employees.

Deepfake challenge

Organisations face mounting difficulties in determining the authenticity of video evidence due to advances in deepfake technology. Simultaneously, younger workforces are opting to capture evidence using narrated mobile videos, which often do not meet compliance standards for recordkeeping. The lack of robust provenance and metadata in mobile footage has compounded compliance risks for many sectors.

Vloggi AI converts raw mobile-shot video into structured, searchable business data. Each uploaded clip is automatically transcribed, geo-stamped, tagged, and secured with chain-of-custody metadata. This information is compiled into automated reports or sent directly into enterprise systems. The process supports compliance by enabling organisations to trace the origins and context of each video.

"Mobile-shot video is now the richest form of data most organisations collect, but it has never been compliant by default," said Justin Wastnage, Founder of Vloggi Technology.

White-label model

The structure of Vloggi AI enables industry partners to launch their own branded platforms without the need to develop an AI stack or proprietary video systems. Vloggi manages encoding, metadata collection, consent logging, analytics, hosting, and security. Partners concentrate on sector-specific workflow and customer engagement. Under this model, Vloggi receives a share of setup fees, usage revenue, and recurring royalties from each industry deployment.

The system offers industry-agnostic tools, allowing for use in diverse business environments. Partners can implement custom workflows, domains, and interfaces through the Vloggi AI engine. This approach mirrors a franchise model, with Vloggi providing the infrastructure while partners operate aggregated solutions tailored to vertical markets.

Sector pilots

Vloggi has commenced pilots in several sectors that rely heavily on verified video. In height access compliance, technicians use smartphones to record narrated inspections, with Vloggi AI converting these into audit-ready records for RopeProof. In hospitality and facilities management, cleaning staff record before-and-after clips, which are then timestamped, categorised, and compiled into proof-of-work reports. For forensic and clinical testing, staff document each step in sample collection, creating a secure, fully traceable chain-of-custody.

The company has reported strong interest from organisations in media, education and retail sectors seeking scalable and authenticated video submissions. Previous users of Vloggi's technology include CNN, Qantas, the NSW Government, Hong Kong International School, and the Robert F. Kennedy presidential campaign, all requiring verified, human-generated content.

Growth plans

Vloggi is in the process of completing a convertible note capital raise of AUD $800,000 to support the ongoing rollout of Vloggi AI and the relaunch of its original video collection product, Vloggi Studio. A full Series A funding round is planned for 2026 as the company looks to expand both its partner network and product suite.

"What makes this scalable is the partner model. Every partner can run their own SaaS business on top of Vloggi: a hospitality platform, a rope-access platform, an events platform - whatever their industry needs. It's an efficient way to modernise evidence workflows without building technology," said Amool Paranjpe, Chief Operating Officer.

Wastnage said enterprises are on the verge of a shift in evidence management. "We digitised forms twenty years ago. The next leap is from text to narrated video - richer, faster and more truthful. What's been missing is structure and trust. Vloggi finally provides both."