Frameshop has launched an interactive online quiz that challenges users to differentiate between authentic photographs and images created using artificial intelligence. The launch comes as search interest in deepfake content increases, raising questions about the impact of AI-generated art in the framing and photography sector.
Online quiz adoption
The quiz, available on Frameshop's website, presents participants with a series of images, asking them to identify which are real and which have been generated by AI. This exercise is intended to increase awareness among customers and the broader public about the prevalence and quality of AI-generated images.
According to Frameshop, visitor engagement with the quiz has surpassed early expectations. The company noted a significant uptick in participation following a surge in online searches related to deepfakes. In August 2025, interest in deepfake content reportedly rose by over 350%, coinciding with rising concerns over the authenticity of digital images circulating online.
Industry context
The expansion of AI tools has led to a broader use of generated content across social media and eCommerce platforms. For local businesses such as Frameshop, the proliferation of AI art has created both challenges and opportunities. While it contributes to concerns over originality and copyright, it also increases consumer awareness and education needs.
Frameshop stated that the quiz was developed partly in response to enquiries from customers encountering AI-generated images when seeking prints and frames. Activity on social channels indicated confusion over the legitimacy of certain artworks. The quiz aims to clarify the distinction for visitors by offering a hands-on, interactive approach.
Consumer confusion
Feedback from Frameshop customers suggests that many people struggle to recognise the difference between AI-generated and authentic photos. Uncertainty over visual authenticity has led to requests for more guidance and transparent labelling for digital images intended for printing or display.
Some within the industry see this as an opportunity to set standards and provide clarity. Retailers and framing specialists are now considering similar educational initiatives to help customers make informed choices when purchasing or commissioning framed artwork.
Market trends
Market analysts observe that as AI-generated art becomes more sophisticated, it will become increasingly difficult for consumers to identify artificial images without dedicated tools or training. There is a growing consensus that customer engagement with interactive content, like Frameshop's quiz, can help address these concerns by sharpening visual literacy and promoting critical evaluation of images.
"Frameshop has introduced an interactive online quiz designed to test user ability to discern between genuine photographs and those created with AI," said a spokesperson for Frameshop.
