sb-au logo
Story image

Bitdefender invests in A/NZ with new offices and regional director

19 Mar 2019

Cybersecurity company Bitdefender is cementing its commitment to the Australia and New Zealand (A/NZ) region.

It has appointed a new director and team, leased a new office location and is offering its global partner program to local resellers in the A/NZ market.

The announcement underscores the growth of Bitdefender in Australia, a market the company first entered in 2000 and quickly became one of the top six markets for Bitdefender worldwide. 

It also follows the Bitdefender merger and acquisition from Country Partner SMS eTech in September 2018 and the growing market opportunity with Australia’s Cyber Security Strategy and the recent appointment of an Australian Ambassador of Cyber Affairs.

To lead the company’s regional investment, Bitdefender Australia has appointed Vaughn Madeley as its Australia and New Zealand director. 

Madeley is a strategic leader with over 18 years running and building some of the most dynamic multinational companies in A/NZ and Southeast Asia-Pacific like Nokia and Fortinet and brings a proven record of tens of millions in revenues across his tenure. 

In addition, Bitdefender has opened its Partner Advantage Network (PAN) programme to meet its goal of recruiting and supporting its over 500 local resellers.

The programme and its automated platform allows channel partners to access the full array of Bitdefender security solutions on demand, and accelerate traction and revenues with customers.

PAN now also offers a tool for partners to take online courses while serving as an intranet portal for them.

This is a part of a wider educational initiative to increase security awareness, help partners engage in technical training models, and gain certifications to qualify for additional margins on their revenues.

“Our platform is a one-stop shop for anything a reseller or business partner would want in terms of education, engaging, ordering and invoicing”, says Bitdefender Australia regional director Vaughn Madeley.

“Our partners are foundational to our success and we look forward to combining our brand name and innovations with their relationships and go-to-market opportunities.”

Bitdefender Australia will begin operating from its office in  Melbourne from the second week of April.

Story image
Proofpoint and CyberArk extend partnership to further safeguard high-risk users
“Our CyberArk partnership extension provides security teams with increased detection and enhanced adaptive controls to help prevent today’s most severe threats."More
Story image
CrowdStrike integrates with ServiceNow program to bolster incident response
As part of the move, users can now integrate device data from the CrowdStrike Falcon platform into their incident response process, allowing for the improvement of both the security and IT operation outcomes.More
Link image
Webcast series: The necessary tools to secure a remote workforce
Experts from across the A/NZ region discuss the best security practices in a remote working world - with sessions available on the first Thursday of every month.More
Link image
How a metrics-driven mindset can enable DevOps at enterprise scale
Here's how to enable dev teams to deploy higher-quality software and create reporting standards that clearly communicate software performance.More
Story image
The guide to digital security in unstable times
An increase in vulnerability across different sectors has meant that 2020 has seen more than its fair share of cybersecurity incidents. One of the most effective ways to combat the perils of today’s cyber-threats is to gain a better knowledge of the threat vectors looming over the heads of organisations. More
Story image
Revealed: The behaviours exhibited by the most effective CISOs
As cyber-threats pile up, more is being asked of CISOs - and according to Gartner, only a precious few are 'excelling' by the standards of their CISO Effectiveness Index.More