Anna Green named Chief Executive of Australian AFCX

The Australian Financial Crimes Exchange has appointed Anna Green as Chief Executive Officer. Founder David Pegley will move from Chief Executive Officer to Executive Chair, before becoming Non-executive Chair later this year.

The leadership change comes as the organisation expands its financial crime information-sharing work and scam prevention tools for members across multiple sectors.

Green takes over as the organisation prepares to roll out new systems to help members share intelligence and coordinate responses to fraud, scams and other financial crimes. AFCX is broadening its anti-money laundering information-sharing work and its Actionable Scam Intelligence offering as it works with banks, telecommunications providers, digital platforms, government agencies and law enforcement.

The group describes itself as a cross-sector information-sharing platform focused on financial crime. It has spent more than a decade building ties with member organisations and public sector stakeholders and is now moving into a new phase centred on larger national initiatives.

The change comes amid a wider policy shift in Australia. The Australian Government's Scams Prevention Framework is due to come into force over the next two years, creating a more formal structure for cooperation between industry and government on scam prevention.

The governance transition is intended to support delivery as that framework develops. Pegley, who founded the organisation, will become executive chair this week and later move to non-executive chair as part of a planned succession.

The board is using the handover to separate day-to-day management from longer-term oversight as the organisation scales its projects. That model is common in membership and infrastructure bodies that must manage both operational delivery and broad stakeholder relationships across regulated industries.

According to AFCX, Green brings more than 20 years of executive experience across financial services, technology and regulatory settings in Australia and the Asia-Pacific region. Her background includes leading complex organisations, overseeing large transformation programs and building teams in sectors closely linked to government and compliance systems.

Leadership change

Green takes charge at a time when scam losses, online fraud and cross-border financial crime remain high on the agenda for policymakers and private sector operators. Information-sharing bodies such as AFCX have become more prominent as institutions seek faster ways to exchange alerts and identify patterns that may not be visible within a single organisation.

Pegley said the organisation's role had grown as the threat environment changed.

"Australia's financial crime landscape is changing rapidly, and trusted collaboration between industry, government and law enforcement has never been more important. AFCX is now delivering nationally significant capabilities that will help shape Australia's future approach to scam prevention and financial crime. Strengthening our governance and leadership ensures we are well positioned for this next phase of delivery," said David Pegley, Founder and Chief Executive Officer of AFCX.

The remarks reflect the broader role AFCX is seeking to play in Australia's fraud response architecture. Rather than operating as a single-sector utility, the organisation is positioning itself as a coordination point between private companies and public agencies that need to exchange information quickly enough to prevent losses or disrupt criminal activity.

Broader agenda

Its current program includes anti-money laundering information sharing and scam intelligence services designed to give participants a clearer picture of emerging threats. That places the organisation at the intersection of banking compliance, telecommunications monitoring, platform oversight and law enforcement action - areas that have often operated in parallel rather than through a shared system.

For financial institutions, the value of such arrangements lies in earlier warnings and stronger context around suspicious activity. Telecommunications and digital platform operators have also faced pressure to identify and stop scam activity more quickly, particularly when fraud campaigns move across channels and target consumers through calls, messages, apps and websites.

Government support for more structured cooperation has increased as scam methods have become more organised and adaptive. Cross-sector data sharing has also raised questions about governance, privacy, accountability and operational control, making leadership structure a material issue for organisations acting as intermediaries between industry and the state.

Green said AFCX had already established a base for that role.

"AFCX has established itself as a trusted partner to industry and government and is uniquely positioned to deliver collaborative capabilities that create meaningful national impact. I am excited to join the organisation at such an important time, and look forward to working with our members, partners and government stakeholders to deliver initiatives that better protect Australians from financial crime and scams," said Green.