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YouGov stories

Gen Z workers put pay before purpose, survey finds
Recruitment

Gen Z workers put pay before purpose, survey finds

Pay is the main draw for most young Australian workers, with 72% saying wages that keep up with living costs top their job list.

By Karen Joy Bacudo • 4 min read • Last month
Australian homes get PFAS filtration system as concern rises
YouGov

Australian homes get PFAS filtration system as concern rises

Rising worry over tap-water chemicals is driving demand for whole-home filters, with 70% of Australians now concerned about PFAS in their water.

By Sean Mitchell • 4 min read • Last month
AI search keeps cyber breach history alive for brands
Large Language Models

AI search keeps cyber breach history alive for brands

Historical breaches are resurfacing in AI search when buyers check trust, prompting firms to keep post-incident messaging visible for years.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Global Stories

YouGov stories

AI girlfriend searches top in Australia, study finds
Artificial Intelligence

AI girlfriend searches top in Australia, study finds

Australia topped the ranking with 70.1 AI girlfriend searches per 100,000 internet users, despite a reported loneliness rate of just 10%.

By Mara Sugue • 4 min read • Last month
Meta survey finds most Asia-Pacific small firms use AI
Data Privacy

Meta survey finds most Asia-Pacific small firms use AI

The findings suggest many smaller firms are already using AI to lift productivity, but training costs and know-how remain major barriers.

By Karen Joy Bacudo • 4 min read • Last month
AI now helps Australians choose brands, study finds
Customer Experience

AI now helps Australians choose brands, study finds

Nearly two in five Australians now use generative AI to help pick brands, and most still want to make the final purchase decision themselves.

By Sofiah Nichole Salivio • 4 min read • Last month
UK shoppers prize reviews & product details, survey finds
eCommerce

UK shoppers prize reviews & product details, survey finds

Poor product pages are costing online retailers sales in Britain, with 43% of shoppers abandoning purchases when details are missing.

By Sofiah Nichole Salivio • 4 min read • Last month
Wise adds eSIM data plans & QR payments for travellers
Fintech

Wise adds eSIM data plans & QR payments for travellers

Travellers can now buy mobile data and scan local payment codes in Wise's app, as the firm expands its push into trip spending.

By Karen Joy Bacudo • 3 min read • Last month
Fashion shoppers wary of AI buying on their behalf
Customer Experience

Fashion shoppers wary of AI buying on their behalf

Most buyers want AI to compare prices and flag discounts, but only 7% would let it spend on fashion unapproved.

By Karen Joy Bacudo • 4 min read • Mon, 21st Sep 2026

Stories from Other Regions

YouGov stories

Shoppers prefer AI price tools over autonomous buying
Artificial Intelligence

Shoppers prefer AI price tools over autonomous buying

Consumers want AI to hunt bargains, but most still reject software buying clothes for them, according to a survey of 3,300 adults.

By Karen Joy Bacudo • 4 min read • Last month
Singapore SMEs embrace fintech, but banks still matter
Fintech

Singapore SMEs embrace fintech, but banks still matter

Traditional banks still underpin Singapore's smaller firms even as 80% now use fintech, with only 30% fully switched, a survey found.

By Karen Joy Bacudo • 3 min read • Last month
Small firms risk trust loss from AI adverts, agency warns
Generative AI

Small firms risk trust loss from AI adverts, agency warns

Trust could suffer for small firms as 78% of Britons say they would trust a brand less if it used AI-generated actors in adverts.

By Joseph Gabriel Lagonsin • 4 min read • Last month
OriginalVoices raises GBP £1 million to expand in US
Data Protection

OriginalVoices raises GBP £1 million to expand in US

The fresh capital will help the London-based AI data company hire, deepen its digital twin network and push further into the US market.

By Mara Sugue • 4 min read • Last month
Hong Kong children hold HK$4.1 billion outside banks
Fintech

Hong Kong children hold HK$4.1 billion outside banks

More than half of Hong Kong children surveyed keep their money outside bank accounts, raising questions for lenders courting young savers.

By Karen Joy Bacudo • 4 min read • Wed, 9th Sep 2026
Most US children keep cash outside banks, study finds
Fintech

Most US children keep cash outside banks, study finds

The study suggests banks are missing out on USD $30 billion held by US children, most of whom save and spend outside the traditional system.

By Sofiah Nichole Salivio • 4 min read • Wed, 9th Sep 2026
British children hold GBP £5.5bn in savings & cash
Crypto

British children hold GBP £5.5bn in savings & cash

Most of it sits outside mainstream banks, with 6 million children aged eight to 15 holding cash, accounts, apps or piggy banks.

By Sofiah Nichole Salivio • 5 min read • Tue, 8th Sep 2026
UK shoppers distrust AI recommendations, ThoughtSpot finds
Data Protection

UK shoppers distrust AI recommendations, ThoughtSpot finds

Privacy worries are undermining retailers' AI push, with only one in 10 UK shoppers saying they trust product recommendations, a survey found.

By Sean Mitchell • 4 min read • Tue, 8th Sep 2026